Get live statistics and analysis of Roy's profile on X / Twitter

ceo @cluely | kicked out of columbia, harvard, community college graduate

1k following173k followers

The Entrepreneur

Roy is the scrappy, unapologetic CEO of Cluely who turned being kicked out of Columbia into a launchpad for viral product energy. With 173k followers and a knack for turning controversy into attention, he builds loud, fast, and drops into Times Square when things go right. He’s equal parts startup hustler, performance artist, and chaos marketer.

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Roy somehow turned ‘kicked out of Columbia’ into a marketing KPI, congrats, you flunked academic decorum and got a billboard for graduation instead.

Launched Cluely to massive virality (a ~13M-view launch tweet), grew a 173k-strong audience, and staged a Times Square moment, all while rewriting the playbook on turning controversy into customers.

To disrupt legacy hiring and tech culture by building attention-first products that shortcut gatekept systems, proving that pedigree is optional and execution (and virality) is everything.

Values authenticity, contrarian thinking, and product-first momentum; believes traditional interviews and credential fetishism are outdated gatekeeping tools; trusts bold moves, transparency, and community-driven growth over polished corporate playbooks.

Relentless attention-grabbing, viral copy and timing, fearless risk-taking, rapid product launches, and an ability to turn controversy into user acquisition and media coverage.

Polarizing voice that can burn bridges with partners or hiring markets, occasional chaos over strategy (short-term sparks vs. long-term systems), and a tendency to lean on shock value which can alienate parts of his audience.

On X, double down on storytelling threads that mix product value with behind-the-scenes grit: 1) post regular launch/teardown threads showing how Cluely works, 2) host weekly Spaces/AMAs to convert curious followers into users, 3) pin a high-value thread or demo, 4) collaborate with engineers and creators for credibility, and 5) reuse viral moments into tutorials, case studies, and newsletter hooks so attention converts to lasting audience growth.

Fun fact: Roy’s Cluely launch blew up, one launch tweet hit ~13 million views, and he even went live from Times Square, effectively turning expulsion drama into free PR.

Top tweets of Roy

announcing @cluely's $15M fundraise, led by @a16z. cheat on everything.

5M

introducing @cluely. today is the start of a world where you never have to think again. we just killed 9 industries (thread):

3M

introducing the @cluely marketing team

3M

introducing the @cluely official mascot: clue the fox one of our first big swings at instagram/tiktok enjoy the ride, will keep u posted

1M

insider news: @Snapchat just changed their interview process. no longer asking Leetcode questions. all of tech recruiting is about to change for the better.

959k

Most engaged tweets of Roy

announcing @cluely's $15M fundraise, led by @a16z. cheat on everything.

5M

introducing @cluely. today is the start of a world where you never have to think again. we just killed 9 industries (thread):

3M

introducing the @cluely marketing team

3M

im hiring 50 interns in san francisco for @trycluely. $50/hr. + founding engineers cluely .com/careers

4M
733k

spent $100,000 on the new @cluely website what do we think

449k

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