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Generational ad. Why would anyone trust ChatGPT again when the perception becomes that every answer is paid for by an advertiser?

These DTC brands all make banger static ad creatives that you can learn from. Supplement Brands: - Ancestral Supplements - Pique Tea - Hydrant - ARMRA - Gruns - Ritual - Feals - Hims Food Brands: - Oats Overnight - David Protein - MASA Chips - Javvy - Ryze - Brez Beauty/Personal Care Brands: - Lumin Skincare - Norse Organics - Dr. Squatch - Laura Geller - Solawave - FabFitFun - OGEE - Blissy Apparel/Clothing Brands: - Hollow Socks - MeUndies - Fabletics - Jambys - Kizik - Cuts Other Brands: - Glade Optics - Pair Eyewear - After .com - Hexclad - PetLab Make sure to look at whitelisted ads too, there is a ton of hidden gold in those + unique creative tactics that you might not see through brand profiles.

You can pretty easily automate this with Nano Banana 2 right in Claude Code to generate 30-40 very high quality static ad creatives daily Almost every single creative is ready to launch into our account and we can easily 2-3x the volume of it I previously had it as a Claude Project but realized it could be fully automated in code given how good the output ads are To build it in Claude Code, you first need to create or gather all of these assets: - Brand overview/DNA doc - List of ~50 template ad generate prompts - Folder of customer reviews, PPS responses, persona docs, marketing materials, etc - Product source images (product renders, PDP images) - 5-6 existing winning static ads - 5-6 existing losing static ads The output ads you get are a function of the inputs you give it, you should spend a lot of time building these and I highly suggest not defaulting to AI to build them, especially the brand DNA doc Give it bad info and you’ll get bad ads in return For the original ad prompt template sheet, I found it useful to have them be 30 completely different styles and designs (offer ad, big headline, UGC/native, bullet point benefits, comparisons, etc...) Then it’s very simply to build actually. The flow is: 1. Read all source docs 2. Read existing winning/losing ads 3. Load product reference images 4. Load ad gen prompt template 5. Send to gemini text model 6. Gemini builds 30-40 new ad prompts 7. Run through nano banana 2 with reference images 8. Save all assets Below is an image of the step by step automation in Claude code, you can probably just ask it to build this for you The only external thing you’ll need to get is a Gemini API key for the text and image models Then the script will run whenever you schedule it, create 30-40 unique ad generation prompts for you, generate the static ads through nano banana and then save them wherever you want I have everything running on a mac mini so it runs before I wake up and I have 30+ new ads to look at first thing in the AM I also built in our ad naming conventions into the script so that it automatically names our ads in the file name, so I can load them into Adnova and launch them very fast (2-3 mins) The only non-automated step in this is getting the image files from local device into the platform media library or ad launcher tool but that takes like 60 seconds per batch It costs ~$1/day and takes 10-15 minutes

Here's my list of popular DTC brands that run listicles on Meta: - Carpe Deodorant - Hollow Socks - Earthling Co. - Jones Road - Solawave - Ka'Chava - Caraway - TruEarth - Hexclad - Everist - Armra - Gruns - Blissy - Ridge - Javvy - Feals - Lomi - Brez - AG1 Let me know if I'm missing any good ones.

One thing no one talks about with Gruns is that their product has 28 servings, not 30 (which is somewhat the standard in supplements). Sneakily just under a month's worth. Obviously done on purpose. You run out of product every 4 weeks and then your subscription renews. They realize two orders from a customer before their credit card statement is due. And 13 annual billing cycles rather than 12. I'm sure also wonderful for short-term cash flow and 30, 60, 90 day LTV to lift CAC ceiling. Very nice.

Last month we spent $520K on Meta and hit a CAC we hadn't seen since 2022. It was our biggest, most profitable month yet. Here are 4 things we did that you can test out too:

I would suggest setting this up as a project in Claude, it is cracked You can upload a screenshot of any ad you like into it and it will automatically output the exact prompt to use in nano banana or higgsfield The prompts are very good especially with getting the product labelling and rendering spot on Then once it gives you the prompt you can ask it to create 5-10 variations of that prompt (copy, design, background colors, etc) so you can then generate a bunch of variants of the static ad concept Load them all into a flex ad, rinse and repeat Once you nail it down and calibrate it you can probably hire a VA to run these through and generate new prompts daily For every 10 ads I've made using this today, 8 of them are ready to immediately load into the ad account Very important you get the source docs correct that Alex goes through, probably worth it do it manually or be diligent about going through every little detail

These DTC brands all have good acquisition offers you can learn from: - Hiya - Brez - Bobbie - Blissy - Everyday Dose - Farmer's Dog - Truly Beauty - FabFitFun - Ka'Chava Majority heavily discount first order (50%+), have a subscription/repeat component and give away free gifts or products All depends on how customers consume your product, offers should be built around consumption habits + ways you can encourage better/more consumption of your products (LTV)

How do you even structure an ad account that has 7,000 live ads?

Listicles can be the most effective and scalable landing page type in ecommerce. Ad → Listicle → PDP/Offer → Checkout Here are 14 live examples from the best 8-9 figure direct response DTC brands:

About 10 days ago I switched our ad account over to 1 single consolidated CBO I used to run a separate ABO testing campaign and scaling campaign but wanted to consolidate budgets and customer journeys Since the switch our CAC is noticeably down and spend is up but I am going to wait a full month before making any real performance judgements My time in the ad account is down like 85%, there is very little button tinkering you can do in this set up and I believe that is one of the big benefits The only levers in the account are really just your budget and your bid. You can disagree but that is obviously the direction Meta is going and how they are building the delivery models Makes no sense to try to fight against it Most importantly the consolidated CBO is basically a forcing function on improving your new creatives and landers. Everything competes head on with everything now, there is no more forcing spend on new ads just because they are new Good ads spend and win, plain and simple Here is a full write up of the account structure: https://t.co/V5kKHF0QGI

"Claude, start a direct message conversation with every single Facebook and Instagram user over the age of 18 in the United States and convince them to purchase my product at full price on a monthly subscription. Make no mistakes."

Whitelisting with editorial partners on FB changed the trajectory of our DTC business. It took us from a miserable 0.9x ROAS to a profitable 2.1x ROAS with 4x the spend practically overnight. Here’s what we learned.. 👇

Has anyone built the Judgeme version of Triple Whale yet? We pay over $1K/mo for triple whale (10-20x a claude subscription), it should really be ~$25-50/month. Only features we need: - Daily PnL dashboard + all Shopify analytics - Integrate ad and sales channels - Integrate subscription data - Slack/email reports - LTV charts That's it, don't need any of the AI or agent stuff, that's all done inside of Claude. Just be a nice looking API wrapper for shopify data and ad channel data and price yourself appropriately. Hopefully a cracked software builder in ecom can do this, there are thousands of stores waiting to churn legacy expensive saas and sign up.

The ultimate ad structure: 1. Hook (related to the problem) 2. Present Solution 3. Explain Problem Further 4. Explain Solution Further 5. Explain Away Alternative Solutions 6. Social Proof / Show Credibility 7. Present Offer 8. Customer Testimonials (1-3 total) 9. Present Offer Again 10. CTA

Has anyone built the Judgeme version of Triple Whale yet? We pay over $1K/mo for triple whale (10-20x a claude subscription), it should really be ~$25-50/month. Only features we need: - Daily PnL dashboard + all Shopify analytics - Integrate ad and sales channels - Integrate subscription data - Slack/email reports - LTV charts That's it, don't need any of the AI or agent stuff, that's all done inside of Claude. Just be a nice looking API wrapper for shopify data and ad channel data and price yourself appropriately. Hopefully a cracked software builder in ecom can do this, there are thousands of stores waiting to churn legacy expensive saas and sign up.

Moved our ad account over to a single CBO campaign and testing new ad sets with min/max 20-30 ads per ad set Performance and spend up so far and getting more/better spend distribution across ads It is much easier to manage than having an separate ABO testing campaign and a scale campaign. And Meta is obviously a better budget allocator than I am I found trying to scale between ABO and the separate scale campaign inefficient, how do I better than Meta where to add the next $500/day in budget? The more I adjust our ad account to be best built for meta's delivery models the better it does Will report back in a week or two on performance

About 10 days ago I switched our ad account over to 1 single consolidated CBO I used to run a separate ABO testing campaign and scaling campaign but wanted to consolidate budgets and customer journeys Since the switch our CAC is noticeably down and spend is up but I am going to wait a full month before making any real performance judgements My time in the ad account is down like 85%, there is very little button tinkering you can do in this set up and I believe that is one of the big benefits The only levers in the account are really just your budget and your bid. You can disagree but that is obviously the direction Meta is going and how they are building the delivery models Makes no sense to try to fight against it Most importantly the consolidated CBO is basically a forcing function on improving your new creatives and landers. Everything competes head on with everything now, there is no more forcing spend on new ads just because they are new Good ads spend and win, plain and simple Here is a full write up of the account structure: https://t.co/V5kKHF0QGI

How do you even structure an ad account that has 7,000 live ads?

I am starting to think about creative testing on Meta a bit differently now I’m not sure how much sense it really makes to be testing individual ads in total isolation anymore It’s the entire portfolio of your ads that performs and not 1 individual unit out of a 1,000+ units (with 50k+ sequence variations) If Meta’s models and systems (gem, andromeda, etc) are all built against sequencing and creating thousands of unique funnels for unique users with hundreds of different problems/reasons to buy, then it doesn’t really make sense to analyze and test individual creatives I’m finding it pretty hard to analyze creatives in isolation with intellectual honesty and finding any sort of truth about what the individual creative is really doing How do you know where it fits in customer sequences? If it gets a 50% higher CPA than your baseline, how do you know the impressions it drove didn’t cause your offer ad to get a 15% lower CPA than baseline at more spend than before? How do you really know who it’s getting served to? How are you supposed to honestly assess when to turn an ad off if you have no idea the value of the impressions it drives if you aren’t aware of where it fits into your average sequence? Etc… Pretending to know these answers is very misleading and can lead to bad decisions, both in the account and creative strategy/production I’m starting to build campaigns/ad sets with this in mind, and thinking about creative testing from perspective of adding to sequencing versus trying to test individual things Instead of trying to find single creatives that massively outperform baseline, I want to be building ads that fill in holes in the portfolio that make the entire thing better And only judging CPA at campaign or ad set level now (wherever budget is set)

These DTC brands all make banger static ad creatives that you can learn from. Supplement Brands: - Ancestral Supplements - Pique Tea - Hydrant - ARMRA - Gruns - Ritual - Feals - Hims Food Brands: - Oats Overnight - David Protein - MASA Chips - Javvy - Ryze - Brez Beauty/Personal Care Brands: - Lumin Skincare - Norse Organics - Dr. Squatch - Laura Geller - Solawave - FabFitFun - OGEE - Blissy Apparel/Clothing Brands: - Hollow Socks - MeUndies - Fabletics - Jambys - Kizik - Cuts Other Brands: - Glade Optics - Pair Eyewear - After .com - Hexclad - PetLab Make sure to look at whitelisted ads too, there is a ton of hidden gold in those + unique creative tactics that you might not see through brand profiles.

If you are in ecom, what have you vibe coded or built with Claude that has provided quantifiable value to your business or your customers? Please share any and every example you have

Whitelisting with editorial partners on FB changed the trajectory of our DTC business. It took us from a miserable 0.9x ROAS to a profitable 2.1x ROAS with 4x the spend practically overnight. Here’s what we learned.. 👇

We are looking to bring on another ad creative agency to help us launch and scale a new product/category. Health and wellness space. Spending ~$500k/mo, will be at $1/mo spend soon. Any recommendations here are appreciated 🙏 % of ad spend is ok but need strong health wellness or supplement experience.

Last month we spent $520K on Meta and hit a CAC we hadn't seen since 2022. It was our biggest, most profitable month yet. Here are 4 things we did that you can test out too:

Athletic Greens finally on Amazon. I wonder what made them finally make the move and if now they wish they did it sooner.

Try out Flexible ads on Meta, these things are really performing well for us Instead of creating 8-10 different ads in an ad set for a creative concept, just throw them all into a flexible ad, max out all of the copy options and let it run. You can basically get 10 ads into 1 and consolidate all of that data. Great for getting much more creative volume into a campaign/ad set than single unit ads. Works especially well if you are testing a ton of video hooks or static image text overlays. Meta will figure out the combo that works and run with it.

A brand starts running their BFCM sale on November 1st for 50% off sitewide. What does that tell you about the brand?

Many think Amex points are the way to go for FB/Google ads but I actually think it's cash back. There are cards that will give you 3%. If you spend $500K/mo on ads, that's $15,000 in cash. At $1M/mo in spend, that's $30,000 in cash. Almost a top 0.5% salary in cash back alone. The IRS does not tax credit card rebates either, so it's 100% tax-free cash. Main trade off is lower credit limits, we currently are on 1-day payment cycles. But if you have extra cash in your business, then you should be able to manage it. I'm not sure there is a higher-returning use of your free cash otherwise.