Get live statistics and analysis of james hawkins's profile on X / Twitter

getting to $100M ARR, building in public | @posthog co-ceo | orange blooded @ycombinator alum | my bangers must be buttery because i keep dropping them

2k following19k followers

The Entrepreneur

Co-CEO building PostHog to $100M ARR while proudly building in public and dropping irresistibly buttery takes. A founder who blends product rigor, growth obsession, and a comedian’s timing to make metrics feel human. Tweets equal parts brutal truth, dad-energy jokes, and genuine product playbooks.

Impressions
0
$0
Likes
0
0%
Retweets
0
0%
Replies
0
0%
Bookmarks
0
0%

You’re on a mission to $100M ARR but will still spend 17 minutes writing a tweet about a landlord that was probably drafted by ChatGPT, priorities: scaling revenue, perfecting the butter on your bangers, and litigating with AI-generated legalese.

Co-founded and scaled PostHog to become a recognized product-analytics platform (YC alum) while building a highly engaged audience, proved you can be both a serious founder and a reliably viral content machine.

Scale a product-led company that gives teams control of their analytics while teaching the next generation of founders how to build, ship, and grow, using transparency, data, and a healthy dose of humor to demystify startup success.

Believes in radical transparency (build in public), product-led growth, measurable experiments over vanity metrics, the power of hustle tempered with empathy, and that comedy is a legitimate growth channel. Distrusts unnecessary corporate theatre (Teams, anyone?) and values quick, human connections over long bureaucratic processes.

Viral storytelling + product credibility: can translate complex growth experiments into punchy, shareable takes. Strong network (YC alumni + founder cred), fearless transparency, and a knack for turning everyday moments into viral content.

Can veer into flippancy that risks alienating more technical or conservative audiences; building in public can expose setbacks prematurely; attention is split across product, fundraising, and content, which can make sustained deep-focus work harder.

Turn viral energy into repeatable formats: 1) Launch a weekly 'Road to $100M' thread that documents experiments, metrics, and learnings with screenshots and CTAs. 2) Make a recurring branded series (e.g., #ButteryBangers) for short, sharp takes, consistency drives recall. 3) Post short videos or clips explaining experiments and failures; punchy visuals boost retweets. 4) Use X Spaces or AMAs monthly to convert passive followers into community members. 5) Repurpose long threads into newsletter posts and vice versa to capture audience off-platform. 6) Collaborate with founders and YC peers for co-hosted threads and cross-promotion. 7) Pin a ‘playbook’ tweet that links to a living thread/Notion of experiments, turn impressions into subscriptions and users.

Co-CEO of @posthog and Y Combinator alum; follower count ~19.8k, following 2.2k, ~4.3k tweets. Fun fact: one of his tweets scored ~4.6M views and 252k likes, clearly his 'bangers' are, in fact, buttery. Frequently mixes startup playbooks with dad-level sarcasm (e.g., joking his son is 37).

Top tweets of james hawkins

Most engaged tweets of james hawkins

People with Entrepreneur archetype

The Entrepreneur
@mindofachaser

29 | Broke to 7 figs in 5 years. Building 5 businesses in a small town. My life, thoughts, and stories. Raw and uncut. You won’t regret following.

643 following4k followers
The Entrepreneur
@mikestrives

Building SaaS is the easy part, I show how to get customers.

629 following28k followers
The Entrepreneur
@mhp_guy

Owns 8 RV parks w/ investors + 7 companies. DFW & LDS. Get my favorite 260 biz ideas for 2026, with tactical launch plans included: tkopod.co/twitter

1k following170k followers
The Entrepreneur
@leonabboud

Turning founders into revenue generating machines using our Founder Funnel System | More content on YouTube: youtube.com/LeonAbboud

3k following26k followers
The Entrepreneur
@kandk_2022

某ライブチャットの会社で社長をしながら、AIにのめり込んだアラサー軍団👨 AIエージェントn8nなどの自動化ツールで時間を生み出し、収益化する方法を発信💡動画作成自動化 音楽の自動作成etc📘 ノート販売中|フォローで学べる実践知識 🔗販売リンク固定中

111 following240 followers
The Entrepreneur
@jordanhill11

Founder of ThatWorks.agency 🧑‍💻 Optimising £650m revenue a year 🧨 Team of 32 experts ready to help you convert more customers.

639 following4k followers
The Entrepreneur
@jia_seed

jia.sc

5k following18k followers
The Entrepreneur
@indexsy

We buy and operate incredible online businesses in public.

325 following58k followers
The Entrepreneur
@im_roy_lee

ceo @cluely | kicked out of columbia, harvard, community college graduate

1k following173k followers
The Entrepreneur
@harleyf

Entrepreneur // @Shopify President // @BigShotPodcast Creator

861 following128k followers
The Entrepreneur
@garyvee

Family First. CEO of @Vaynermedia. 🐈‍⬛ Creator of @veefriends. Investor in Twitter, venmo, FB & more. Die hard @NYJets fan. @winetexts @vaynersports

23k following3M followers
The Entrepreneur
@fire_neet

超富裕層|東京⇄海外の隠居生活|経歴:競馬で2.8億→事業売却で8000万→株で億(継続)→仮想通貨で億(継続)→Xで約3億(継続)|FIREニート生活12年目|自動化・仕組み化によるお金稼ぎが趣味|最高日給2087万|主婦や学生でも稼げる「副業×投資の裏技コンテンツ」を販売中(累計販売数1万部以上)

78 following10k followers

Explore Related Archetypes

If you enjoy the entrepreneur profiles, you might also like these personality types:

Supercharge your 𝕏 game,
Grow with SuperX!

Get Started for Free