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Building things with AI. Tweets about AI & advertising. Co-Founder @ @heyparkerdotai and adcrate.com

544 following29k followers

The Innovator

An AI-native builder and ad disruptor who turns cutting-edge models into viral creative products. Co-founder of Parker, he experiments publicly, sharing AI-made ads, prompt engineering wins, and blunt takes on advertising. His feed is equal parts product launch, lab notebook, and marketing flex.

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You built an AI Creative Director that can make actors, fonts, and vibes, and yet you still yell at dropshippers like a vintage ad exec who just discovered TikTok. Congrats on making the future of ads; now stop calling out the chaos and monetize it before it memes you into oblivion.

Co-founding Parker (the 'world’s first AI Creative Director') and landing 100+ brand customers while producing viral AI-made ad creatives, plus a tweet that reached nearly 3 million views proving the product and the message resonate.

To push creative boundaries by making AI tools that let brands scale distinctive, data-informed ad creative, democratizing high-end creative direction so anyone can deploy ‘vibe marketing’ at scale.

Believes AI should amplify human creativity, streamline repetitive creative work, and enable bolder experimentation; values speed, practical results, and measurable impact over perfectionism or endless theorizing. Trusts demos and data more than hand-wringing debates.

Fast at iterating and shipping productized AI creative solutions; great at turning technical experiments into shareable demos and compelling narratives that attract brands and attention. Strong product-marketing instincts and a knack for making complex tech feel tangible.

Can lean into hype and blunt hot takes that alienate nuanced audiences; sometimes prioritizes speed and virality over long-form explanation or community nurturing. Tendency to assume the market will follow enthusiasm without always closing the education gap.

On X, lean into multi-format storytelling: pin a 60, 90s demo thread that walks through prompt → asset → real performance, publish regular mini case studies with metrics, and run prompt-engineering “recipes” as shareable swipe files. Use short videos of AI outputs, hold frequent AMAs/Spaces to demystify process, and incentivize RTs by offering limited consults or prompt packs. Cross-promote brand wins and user-generated examples to turn clients into advocates.

Fun fact: Alex made full ad campaigns and entire videos with 100% AI (including AI-generated actors) and proudly tweeted the results. Co-founder @heyparkerdotai, Parker already powers creative work for 100+ brands. Follower count ~29K, following 544, and 5,500 tweets, he experiments in public and gets big viral moments (one tweet hit ~2.95M views).

Top tweets of Alex Cooper

How to make winning Facebook image ads (short training): This a braindump from an internal static ads training I hosted today for our team - so I’m sharing it here
 Rule #1 - Stop doing what everyone else is What most marketers’ statics have: ❌ Pretty design ❌ Weak (or worse, clever) headline ❌ No psychological appeal What statics that actually perform have: ✅ Clear, bold headline ✅ Simple USP callouts ✅ Psychology-based design Rule #2 - KEEP IT SIMPLE STUPID 90% of our static winners are at least one of these 3 formats: - Comparison ads (Us vs Them, Before vs After etc.) - Static Testimonial (ugly/lifestyle image paired with a testimonial headline) - Promo ads Often they’re a combination of these formats. Don’t overcomplicate your statics. Do the basics well and obsess over message testing. Rule #3 - Statics have hooks too People don’t read statics from top to bottom. They subconsciously scan them in a fraction of a second to look for key information before deciding if they actually want to consume the ad or keep scrolling. Be intentional with what they see when they first scan your ad. A few ways you can do this: - Placement and sizing of images - Placement and sizing of headlines - What you say in the headline - Use of fonts and colors - Text warps/distortions - Text highlights - Arrows If nothing stands out when they first scan, they’ll keep scrolling. Use these things strategically to guide the readers’ eyes to where you want the them to go - rather than just throwing some text and and images on a Figma file. Rule #4 - Assume no-one knows or cares about your brand If advertising barefoot shoes: “I feel human again” or “Natural pain relief for neuropathy” Which one will be immediately relevant to someone who doesn’t know or care about your brand? Use this as the litmus test for TOF ads. Warm audiences will convert from good ads made for cold audiences But cold audiences won’t convert from good ads made for warm audiences Rule #5 - Make people feel something Don’t talk about how good your product is, talk about the validation your audience gets from people they care about WITH your product. ❌ The best summer shirt ✅ How she wants your shirt to fit Rule #6 - Be clear and concise Make your ads easy to consume. If there’s a way to make the same point in less words, do it. ❌ A men’s polo that’s made for all body types ✅ Men’s polos for all body types It may seem insignificant - but a clearer message will sell better. I always feed my headlines into GPT and ask it to say the same thing in less words. There’s a bunch of other stuff that we covered, but it’s getting late here so I’ll finish this off another day. Or if there’s demand for it, I’ll turn this into a YouTube training with more examples.

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