Get live statistics and analysis of Drew Fallon's profile on X / Twitter

Co-Founder & CEO of Iris - Giving you a better CFO for cheaper using AI @IrisFinanceCo | Fmr CFO @madrabbittattoo | Tweets about finance & ops at brands

2k following18k followers

The Innovator

Drew Fallon is a founder-CEO building Iris, an AI-powered CFO that promises enterprise-level finance and ops intelligence at a fraction of the cost. He blends product launches, sharp take-no-nonsense finance commentary, and viral moments to evangelize smarter finance for brands. Expect data-driven hot takes and unapologetic product marketing.

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Drew tweets like a CFO who accidentally found a megaphone, equal parts spreadsheet and subtweet, always ready to optimize your P&L and your humility.

Launched Fin/Iris with a viral announcement (1.6M views) and a product pitch that promises clients multi-million-dollar annual savings, positioning Iris as a category-defining AI CFO solution.

To democratize CFO-grade financial decisioning by replacing expensive, error-prone human processes with fast, scalable AI so more companies can run smarter, leaner operations.

Efficiency, metrics-first decision making, ruthless optimization of cost and process, skepticism toward marketing that hides poor unit economics, and that clever product design can replace status and gatekeeping in finance.

Sharp product framing and viral instincts; a clear POV on finance and ops; can translate technical savings (6, 7 figures/year claims) into simple, compelling messages; strong credibility as a former CFO turned founder.

Tendency toward blunt, sometimes dismissive takes that can polarize; high-volume tweeting risks diluting key messages; confidence can read as brashness and turn away cautious buyers or partners.

On X, lean into case-study threads showing concrete before/after metrics (revenue retained, cost saved, time reclaimed); pin the Fin launch + a concise explainer and customer quote; use short video clips (30, 60s) showing the product in action; host regular Twitter Spaces AMA with happy customers and CFOs; reply selectively to high-value threads instead of trying to answer everything; run targeted ads for lead-gen with clear ROI promises.

Fun fact: Drew’s Fin launch tweet reached ~1.63M views and drove huge attention to Iris. He’s tweeted over 16,600 times, follows ~2,008 accounts, and has ~18.8K followers, a mix of product hustle and relentless commentary.

Top tweets of Drew Fallon

Most engaged tweets of Drew Fallon

MILESTONE DAY 🥂 We just raised $6.2M in seed funding to scale @IrisFinanceCo - the AI-native CFO platform for CPG brands As the former CFO of a venture backed 8 figure beauty brand, I know how hard finance is in CPG first hand, & this is the co-pilot I wish I had Running finance at a CPG brand is uniquely challenging because you're selling multiple things in multiple places all with different margins. This makes sales planning difficult, which makes inventory planning difficult, which drains your cash flow. We've built a verticalized FP&A platform for brands that are moving physical goods and looking to integrate AI into the planning process. Our database pulls in sales, marketing, accounting, and supply chain data, then normalizes and enriches it to enable you to gain visibility and real predictive power. Implementing AI across your planning workflow is the best way to optimize cash flow through improving daily visibility into profitability, driving tighter sales forecasts, and optimizing inventory & cash movement. But the market speaks for itself. We've onboarded hundreds of brands already and raced to multiple 7 figures of ARR in less than 18 months from tech-forward brands that are looking to adopt AI. Thank you first and foremost to our amazing team at Iris Finance (we're hiring btw) & to @GlasswingVC / @fcollective / @hpa_vc for seeing what we see, and our existing investors @BarrelVentures / Rosecliff / @Revolution for continuing to back us, and of course to our amazing customers and supporters P.S. sorry to disappoint with no cinematic launch video, but I did make this pretty graphic 😊 Read more at the link below

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