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We’re spending over $1.2m per month on TikTok for our clients - with one account spending over $200k💰 Our testing and scaling strategy has worked for EVERY account 👀 Retweet and DM and I’ll send over an infographic mapping our our exact strategy. *must be following.

You’re missing these prompts to fix your creative feedback loop… GPT-4o dropped last week and we’ve been testing prompt after prompt, so you don’t have to. Today we’re launching something built from those tests... The Ad Creative JSON Script Library: Your plug-and-play system for generating high-performing static ads using AI, in seconds. This isn’t a “maybe it’ll work” idea. Our scripts have helped us generate a 6-figure ad with a single prompt. Just smart structure + AI execution. Inside the guide: ✅ 8 Ready-to-go JSON templates for UGC, testimonials, offers & more ✅ Copy + visual placeholders formatted for GPT-4o ✅ Examples of top-performing layouts ✅ Creative compliance tips ✅ The exact prompt + layout behind a £100k+ campaign If you’re scaling a DTC brand or running performance campaigns, this is how you speed up creative without sacrificing results. Want to get access to the prompts? 👍 Retweet this post 💬 Comment “PROMPT” and we’ll send it over!

We’ve just replaced our entire hook testing process with VEO 3 and the CTR lift is insane. Here’s the exact play we’re running right now with ChatGPT + JSON prompts in Veo 3 to pump out high-performing hook variations in minutes: 1️⃣ Start with a proven ad Either: → A best-performer you want to keep scaling → Or a creative with potential but low thumbstop (<30%) 2️⃣ Pull the core angle + script Extract the main idea, script, and visual flow. This is your “seed”. Example: first-person POV spooning creatine → we turned it into 10x more chaotic visual ideas. 3️⃣ Prompt ChatGPT for Veo-style hooks Prompt: “You’re a creative strategist at a top D2C agency. Based on this product, angle, and persona, give me 3–5 Veo 3-style hooks for Meta ads.” Feed it: → Brand → Product + benefit → Core angle → Persona → Script/framework link Output should be movement-heavy, cinematic, pattern-interrupt style setups. 4️⃣ Approve, then convert to JSON Pick the best hook and say: “Turn this into a Veo 3 JSON script format, but wait for my approval before generating.” JSON forces precision: → Camera type/movement → Character details → Lighting/style → Dialogue tone → Constraints (no logos/text/music) 5️⃣ Drop into Veo 3 and generate → Text to Video in Google Gemini > Flow → V3 Fast, 10p per shot, skip Quality mode (slower, no big gains) 6️⃣ Repeat fast Test extremes: → Absurd (spoon on a rollercoaster) → Relatable (whiteboard explainer) → Visual metaphors (“brain fog” → room filling with smoke) We pulled 7 hooks in 20 minutes last week using this loop. Concept → generate → launch. 💬 Retweet this post Comment “robot” and I’ll send you the FULL prompt. (make sure you're following) 🎥 Full demo in D2C Diaries Ep 42 on YouTube.

Free eBook: The Ultimate 2023 Black Friday E-commerce Marketing Guide 🚀 This 127-page guide gives you the complete blueprint for a successful BFCM 2023. If you’d like me to send you a link to download it: 1. Like this post 2. Reply ‘BFCM 2023’ (Must be following)

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource: 🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative 2026 is the reset year. If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale. Every platform is now fully personalised. You’re not competing in interest groups anymore You’re competing inside each user’s unique feed. And at the same time... People crave connection more than ever. They want emotion and authenticity, not just AI-fed precision. So what wins in 2026? Brands that blend machine logic with human insight. That means: - Creative systems built to match micro-behaviours - Messaging that adapts in real time - Ads that feel made for one, but scale to millions This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows. - What’s working - What’s out - What’s next Get the playbook. Build for what’s coming. Want it? → Retweet this post → Comment “2026” and we’ll send it your way

I wanted to share a key insight from a creative workshop we ran with Meta this week. The focus was on scaling under Andromeda and how creative similarity now impacts reach, cost and fatigue. Meta now treats two ads as “identical” if they share the similar first 3 seconds.. even if the copy, message or CTA is different. What that means practically: - Same creator + same setting = same ad - Slight copy variations isn’t recognised as a new concept - Visual similarity overrides narrative difference The big shift: Meta now rewards creative built around personas, not platforms. Different motivators unlock new audiences 89% of the time. It confirms what we’ve seen inside accounts over the past 6 months: Persona-based ads perform better and last longer. Because they're not just re-skins, they're built to resonate with new types of people. So what does that mean for iteration? It’s not enough to just test copy and overlays anymore. We’ve started evolving our testing and creative strategy in a few key ways: ✅ Push bigger visual swings after a winner emerges – Once we’ve got a winning format, the instinct is to go incremental – But now we’re rethinking scenes, locations, setups entirely to escape similarity penalties ✅ Change the hook to change the audience – First 3 seconds = new ad in Meta’s eyes – Use this to tap into new motivators without remaking the whole asset ✅ Recycle winning ads with fresh b-roll – Swapping in new b-roll gives it a second life with fresh delivery ✅ Layer persona insights directly into creative briefs – We’re now briefing hooks and styles based on demographic and psychographic differences, not just product benefits If your ads are sitting left of centre on this chart, you're probably already feeling the ceiling. Meta doesn’t just want more ads. It wants more variation and it’s getting ruthless about what counts.

This brand hit a $100M+ run rate in 11 months. IM8 is scaling like no other DTC wellness brand we’ve seen. - **$100M+ run rate** - **+74% QoQ growth** (Q3) - **80% subscription rate** on new customers - **AOV jumped from $110 to $150** (driven by new product launch) - **Gross margin expanded from 52% to 60%** - **EBITDA losses dropped from $40M → $8M** The strategy? Exceptional. A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet: - Paid ads (Meta + Google) - Top 3 Lander pages - Subscription funnel - Email + retention strategy - Ambassador programme - Organic & community - Bundle offer setup - Scientific brand positioning It’s one of the sharpest wellness brand builds we’ve seen. Want the full teardown? 1. Retweet this post 2. Comment “IM8” 3. Make sure you're following so I can DM you the board

A few weeks ago, we released a resource which has everything you need to scale a brand from 0 to 8 figures. The exact framework which we used to generate over £200M for our clients in 2024. - Over 60,000 people viewed the post. - 800+ people commented asking our 0 to 8 Figure Creative Framework - 100s of people personally messaged me thanking us after they received it. This is a DTC goldmine (if I do say so myself) I’m still giving it away. If you want it as well… 1. Like this post 2. Comment “GROWTH” 3. Make sure you’re following so I can send you a copy!

These IG Story-style ads are outperforming any other format rn. We’re seeing this format quietly crush across multiple accounts, especially in beauty, wellness, and personal care. 👇Here’s the winning formula we’re seeing: - Product in hand: handheld or selfie-style - Native IG font: minimal design, just Story text - Conversational tone: “I was gifted this, but now I subscribe” - Pain point + social proof: real talk, real results - Repeatable: 1 review, 5 static angles A format that feels real. This is working for: - Review recap statics - Creator-style fake stories - Text-over-still UGC - First-person test & learn posts Before you spend on new high-prod video, test a native Story-style static with bold copy, a single image, and nothing polished.

Been seeing this style of ad everywhere lately. 📣 Text-on-face = instant scroll stopper. Forces you to read the hook before you’ve even processed the product. Smart way to blend UGC style with bold messaging. What creatives have been dominating your feed recently?

TikTok is INCREDIBLE for building low cost email lists. Seeing an insane number of signups for our high spenders. Works very well alongside strong email marketing setups.

Loop earplugs pulled in $44 million in 2022. In 2023 they 3X’d that and hit $126.5 million in sales. Last year over $200M. How did they do it? ✅ Audience persona segmentation ✅ Creative iteration They pour a massive chunk of their budget into Meta - 95%+ of it on conversion campaigns. And it's working. Their meta ad library is masterclass in running creative tests at scale- constant testing, learning and iterating. They have 1,000 active static ads right now, experimenting with 3-4 variations of each campaign. Let’s look at their ads. They’re targeting Gen Z and Millennials with nostalgia and colloquialisms that hit hard for these personas. Broad concepts only get you so far. If you want to scale, you need to get granular. Persona segmentation is the key. Create content that hits each audience segment’s sweet spot. Then test it. Without testing, you'll never find your next winning angle. Curious to see more? We’ve broke down their strategy in our 0 to 8 fig creative growth framework. Don’t have it yet? Retweet this post Comment “LOOP” Make sure we're connected so I can DM you the link to download.

Back by popular demand, we're reopening the brand funnel vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of 2025. Not just their ads. The full stack: Paid strategy > Organic > Landing pages > Google ads > Email > Offers Everything. Easily the most ripped asset we’ve ever put out. So we’ve packaged them properly. One folder. Here’s who’s inside: – Rhode – Meshki – LOOP Earplugs – Alo Yoga – IM8 – Refy – BREZ – Wonderskin Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook. If you want the folder, you know what to do. Retweet the post. Drop “FUNNEL” below. We’ll send it your way.

In 2022, we created over 5,000 unique pieces of UGC creative. 🚀 Some concepts went on to support over £100k of spend and produce crazy ROI. 💰 We’ve put together a swipe file containing our best concepts. Retweet + comment and i’ll DM this to you! (Must be following)

We produce thousands of creatives per month for our clients. And we never run out of ideas. Give me 2 minutes and I’ll show you how we generate 120 TikTok Ad creative ideas: Here’s how it works: Step 1 → Write down 3 problems your product solves 1. 2. 3. Step 2 → Write down 3 USPs your product has 1. 2. 3. Step 3 → Apply each of the angles below: - Before vs After - How To’s - Ask Questions - Controversial Opinions - Checklist For - Trends - Habits - Research - Truths and Facts - Myth-busting - Common Mistakes - Tips and Tricks - Best Tools - Problem Callouts - Unboxing - Secrets - Use Cases - Results Of - Surprising Benefits - Satirical Skit 3 Problems 3 USPs 20 Angles = 120 Content Ideas You just made your next 4 months of ideas. ps. Want 300 hook templates to go with them? 1. Retweet this post 2. Reply ‘Hooks’ 3. Make sure you’re following so I can send them!

You’re missing these prompts to fix your creative feedback loop… GPT-4o dropped last week and we’ve been testing prompt after prompt, so you don’t have to. Today we’re launching something built from those tests... The Ad Creative JSON Script Library: Your plug-and-play system for generating high-performing static ads using AI, in seconds. This isn’t a “maybe it’ll work” idea. Our scripts have helped us generate a 6-figure ad with a single prompt. Just smart structure + AI execution. Inside the guide: ✅ 8 Ready-to-go JSON templates for UGC, testimonials, offers & more ✅ Copy + visual placeholders formatted for GPT-4o ✅ Examples of top-performing layouts ✅ Creative compliance tips ✅ The exact prompt + layout behind a £100k+ campaign If you’re scaling a DTC brand or running performance campaigns, this is how you speed up creative without sacrificing results. Want to get access to the prompts? 👍 Retweet this post 💬 Comment “PROMPT” and we’ll send it over!

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource: 🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative 2026 is the reset year. If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale. Every platform is now fully personalised. You’re not competing in interest groups anymore You’re competing inside each user’s unique feed. And at the same time... People crave connection more than ever. They want emotion and authenticity, not just AI-fed precision. So what wins in 2026? Brands that blend machine logic with human insight. That means: - Creative systems built to match micro-behaviours - Messaging that adapts in real time - Ads that feel made for one, but scale to millions This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows. - What’s working - What’s out - What’s next Get the playbook. Build for what’s coming. Want it? → Retweet this post → Comment “2026” and we’ll send it your way

Back by popular demand, we're reopening the brand funnel vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of 2025. Not just their ads. The full stack: Paid strategy > Organic > Landing pages > Google ads > Email > Offers Everything. Easily the most ripped asset we’ve ever put out. So we’ve packaged them properly. One folder. Here’s who’s inside: – Rhode – Meshki – LOOP Earplugs – Alo Yoga – IM8 – Refy – BREZ – Wonderskin Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook. If you want the folder, you know what to do. Retweet the post. Drop “FUNNEL” below. We’ll send it your way.

In 2022, we created over 5,000 unique pieces of UGC creative. 🚀 Some concepts went on to support over £100k of spend and produce crazy ROI. 💰 We’ve put together a swipe file containing our best concepts. Retweet + comment and i’ll DM this to you! (Must be following)

Just collected 100+ real examples of landing page inspiration across: Food and drink Personal Care Supplements Home Goods Cosmetics Pet Care Fashion Over 1000 downloads so far. Want to see it? Just: 1. Comment CRO 2. Follow me I’ll send you a link!

Free eBook: The Ultimate 2023 Black Friday E-commerce Marketing Guide 🚀 This 127-page guide gives you the complete blueprint for a successful BFCM 2023. If you’d like me to send you a link to download it: 1. Like this post 2. Reply ‘BFCM 2023’ (Must be following)

After spending £50 million + on ads we decided to put everything we’ve learned into 1 document. And give it away for FREE. Our ‘High Performance E-Commerce Ads Blueprint’ RT this post Comment “ADS” And you’ll get a copy delivered to your inbox. (must be following)

A few weeks ago, we released a resource which has everything you need to scale a brand from 0 to 8 figures. The exact framework which we used to generate over £200M for our clients in 2024. - Over 60,000 people viewed the post. - 800+ people commented asking our 0 to 8 Figure Creative Framework - 100s of people personally messaged me thanking us after they received it. This is a DTC goldmine (if I do say so myself) I’m still giving it away. If you want it as well… 1. Like this post 2. Comment “GROWTH” 3. Make sure you’re following so I can send you a copy!

In 2024 alone, we spent £70M on ads and generated £200M for our clients. Now, we’re pulling back the curtain and giving you the exact framework that made it happen. This isn’t just another guide. We’ve been perfecting this system for years and spent the last 6 months creating a game-changing resource that every DTC brand can use to dominate in 2025. But here’s the reality: - Costs are skyrocketing. - Competition is fiercer than ever. - Scaling has never been harder with privacy changes. Your ad spend needs to work smarter, not harder. This is your solution. 📢 Introducing: The 0 to 8-Figure Creative Growth Framework. Everything you need to scale your brand to 8 figures in 2025. All in one place. 100% free. Want it? 👉 Retweet this post 👉 Comment “8FIG” below 👉 Make sure you’re following I’ll send it to you. Let’s make 2025 YOUR breakthrough year.

We’ve built a Meta creative playbook, (built from the learnings behind £400M in revenue💰) and we're giving it away. The timing couldn’t be better. Meta’s new Andromeda engine has completely rewritten the rules. The platform no longer cares about your audience targeting. It cares about how much quality creative you can give it and how fast. → It can test 5,000 ads a week. → It learns in real-time. → It rewards creative variation and rapid iteration. If you're still running 3-5 ads per month and hoping for scale... you're feeding a machine that runs on volume with crumbs. That’s why we built a system designed specifically for this new Meta reality and now we’re giving it away. 🚨 The 2025 Creative Testing Playbook What’s inside: ✅ Testing architectures for Persona, Concept, and Sprint isolation (£15k–£100k+ budgets) ✅ Modular frameworks to script, shoot, and remix hooks, bodies & CTAs at scale ✅ 30-day optimisation cadence with KPI guardrails and budget distribution cheatsheets ✅ Plug-and-play checklists for reviews, setup, and analysis ✅ The 7 mistakes that silently kill ad accounts — and how to avoid every one It’s the exact process we use with brands spending 7–8 figures a year. Want it? Retweet this post Comment “PLAYBOOK” below and I’ll send it your way. (Make sure you're following so I can DM you).

We’re releasing our winning ad formulas, backed by over £70 million in ad spend in the last 12 months. You’ve been asking us for more help on ad creative, so we put together exactly what you need. It’s packed with real, proven formats that stop the scroll and drive serious results. Inside, we’re breaking down the creative styles we use daily, with real examples like: - Whiteboard explainers that turned supplement myth-busting into a 4x increase in clickthrough rate. - Unboxing videos where the tactile reveal alone drove a massive lift in purchase intent. - Podcast clips that reframed a founder insight into a top-performing retargeting hook. - ASMR ads using subtle sound cues to elevate perceived value and cut CPA in half. - Before & afters that delivered genuine glow-up journeys and became our best trust-building assets. 🚨 Every example in the guide is from actual work we’ve done inside the agency group, with breakdowns of why it worked, what to watch for, and how to make it your own. We’ve tested (and re-tested) every format on this page and these are the ones driving scale for DTC brands right now. Want the guide? Retweet this post Comment “ADS” and I’ll send it over

This brand hit a $100M+ run rate in 11 months. IM8 is scaling like no other DTC wellness brand we’ve seen. - **$100M+ run rate** - **+74% QoQ growth** (Q3) - **80% subscription rate** on new customers - **AOV jumped from $110 to $150** (driven by new product launch) - **Gross margin expanded from 52% to 60%** - **EBITDA losses dropped from $40M → $8M** The strategy? Exceptional. A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet: - Paid ads (Meta + Google) - Top 3 Lander pages - Subscription funnel - Email + retention strategy - Ambassador programme - Organic & community - Bundle offer setup - Scientific brand positioning It’s one of the sharpest wellness brand builds we’ve seen. Want the full teardown? 1. Retweet this post 2. Comment “IM8” 3. Make sure you're following so I can DM you the board

We’ve just replaced our entire hook testing process with VEO 3 and the CTR lift is insane. Here’s the exact play we’re running right now with ChatGPT + JSON prompts in Veo 3 to pump out high-performing hook variations in minutes: 1️⃣ Start with a proven ad Either: → A best-performer you want to keep scaling → Or a creative with potential but low thumbstop (<30%) 2️⃣ Pull the core angle + script Extract the main idea, script, and visual flow. This is your “seed”. Example: first-person POV spooning creatine → we turned it into 10x more chaotic visual ideas. 3️⃣ Prompt ChatGPT for Veo-style hooks Prompt: “You’re a creative strategist at a top D2C agency. Based on this product, angle, and persona, give me 3–5 Veo 3-style hooks for Meta ads.” Feed it: → Brand → Product + benefit → Core angle → Persona → Script/framework link Output should be movement-heavy, cinematic, pattern-interrupt style setups. 4️⃣ Approve, then convert to JSON Pick the best hook and say: “Turn this into a Veo 3 JSON script format, but wait for my approval before generating.” JSON forces precision: → Camera type/movement → Character details → Lighting/style → Dialogue tone → Constraints (no logos/text/music) 5️⃣ Drop into Veo 3 and generate → Text to Video in Google Gemini > Flow → V3 Fast, 10p per shot, skip Quality mode (slower, no big gains) 6️⃣ Repeat fast Test extremes: → Absurd (spoon on a rollercoaster) → Relatable (whiteboard explainer) → Visual metaphors (“brain fog” → room filling with smoke) We pulled 7 hooks in 20 minutes last week using this loop. Concept → generate → launch. 💬 Retweet this post Comment “robot” and I’ll send you the FULL prompt. (make sure you're following) 🎥 Full demo in D2C Diaries Ep 42 on YouTube.

We’ve built a Meta creative playbook, (built from the learnings behind £400M in revenue💰) and you can download it for free. Meta's Andromeda now only cares about how much quality creative you can give it and how fast. → It can test 5,000 ads a week. → It learns in real-time. → It rewards creative variation and rapid iteration. If you're still running 3-5 ads per month and hoping for scale... you're feeding a machine that runs on volume with crumbs. That’s why we built a system designed specifically for this new Meta reality and now we’re giving it away. 🚨 The 2025 Creative Testing Playbook What’s inside: ✅ Testing architectures for Persona, Concept, and Sprint isolation (£15k–£100k+ budgets) ✅ Modular frameworks to script, shoot, and remix hooks, bodies & CTAs at scale ✅ 30-day optimisation cadence with KPI guardrails and budget distribution cheatsheets ✅ Plug-and-play checklists for reviews, setup, and analysis ✅ The 7 mistakes that silently kill ad accounts and how to avoid every one It’s the exact process we use with brands spending 7 and 8 figures a year. Want it? Retweet this post Comment “PLAYBOOK” below and I’ll send it your way. (Make sure you're following so I can DM you).