Mackenzie is a designer-developer who builds delightful UI, tools and resources, formerly at Webflow, Gumroad and Podia. He shares practical design+code work, curated assets, and candid progress updates to a loyal ~14k audience. Expect clean visuals, honest process posts, and templates you actually want to use.
Mackenzie finally updated his personal site after 14,079 tweets, because why update your homepage when you can tweet about updating it for six months straight?
Built and shared high-value resources (like the curated Google Fonts list and reusable UI components) that resonated widely, plus a career resume that includes Webflow, Gumroad and Podia, credibility few designers can flex.
To make building beautiful, usable web experiences easier for other makers by creating thoughtful design systems, reusable components, and clear, sharable learning resources.
Values craftsmanship, clarity, and generosity, believes good design should be accessible, reusable, and iterated in public. Trusts that sharing process and small, practical wins accelerates both personal growth and community progress.
Blend of design sensibility and front-end chops, proven product experience at notable companies, strong curatorial taste (fonts, components, templates), and high engagement on practical posts.
Can over-polish or take too long to ship personal projects, sometimes underleverages thread-format tutorials or short-form video to scale reach beyond existing followers.
On X, lean into tutorial threads and quick screen-records that show 'before â after' or 'how I fixed this in 5 steps.' Pin your top resource (fonts list or template), post snippetable code + GIF demos, reuse high-performing tweets as multi-part threads, host occasional Spaces with builders/designers, and collaborate with peers (tag co-creators). Consistent cadence (2, 4 helpful posts/week) + clear CTAs (download, remix, star) will turn passive followers into repeat engagers.
Fun fact: one of Mackenzie's most-loved posts is a curated list of ~50 Google Fonts that earned thousands of likes and retweets (despite a weird 0 views stat in the analytics). Heâs tweeted over 14,000 times, follows 1,735 accounts, and recently announced heâs a father.
Been super inspired by what @mrncst, @emilkowalski_ and many others have been sharing lately, so I decided to try to make something myself.
Built this little coverflow caroursel with react, tailwind & framer motion. I'm slightly embarrassed by how long this took me to figure out đ, but making progress đđť
shipped a v1 of my new personal site
mackenziechild.me
the idea was to make each section its own feed or mini app, which gives me freedom to do some fun stuff in the future.
still more to do but happy with it so far.
Life update đ Today is my last day @webflow.
I'm beyond proud of the work I did during my 3 years here, everything from designing & building Webflow University, helping create designs & visuals for our course lessons, making tons of illustrations for our keynotes, contributing to the new logo + rebrand & new designer UI last year, early explorations of AI in the product, and so much more.
I truly leveled up my design/dev/illustration skills over the past few years, a big part in thanks to @SaraLundberg1 & @mcguirebrannon constantly pushing me & my work, as well as getting to work along side of some of the most talented people I've ever met.
I'm definitely going to miss my coworkers, but I'm also excited to explore some new projects I've been wanting to start.
Here's a look back of just some of my favorite work I did at Webflow (but there's so much more I wish I could show đ)
shipped a v1 of my new personal site
mackenziechild.me
the idea was to make each section its own feed or mini app, which gives me freedom to do some fun stuff in the future.
still more to do but happy with it so far.
Been super inspired by what @mrncst, @emilkowalski_ and many others have been sharing lately, so I decided to try to make something myself.
Built this little coverflow caroursel with react, tailwind & framer motion. I'm slightly embarrassed by how long this took me to figure out đ, but making progress đđť
Life update đ Today is my last day @webflow.
I'm beyond proud of the work I did during my 3 years here, everything from designing & building Webflow University, helping create designs & visuals for our course lessons, making tons of illustrations for our keynotes, contributing to the new logo + rebrand & new designer UI last year, early explorations of AI in the product, and so much more.
I truly leveled up my design/dev/illustration skills over the past few years, a big part in thanks to @SaraLundberg1 & @mcguirebrannon constantly pushing me & my work, as well as getting to work along side of some of the most talented people I've ever met.
I'm definitely going to miss my coworkers, but I'm also excited to explore some new projects I've been wanting to start.
Here's a look back of just some of my favorite work I did at Webflow (but there's so much more I wish I could show đ)
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Host periodic AMAs or Spaces with clinicians to boost credibility, repurpose crash-course snippets into tweet series, collaborate with complementary creators (policy writers, patient advocates), use clear CTAs to funnel followers to the newsletter, and schedule consistent themed days (e.g., 'Crash Course Friday') so new followers know what to expect."},"created":1774565240669,"type":"the creator","id":"nikillinit"},{"user":{"id":"1425124199128084480","name":"sophie","description":"iâm just all day running numbers | new media @a16z","followers_count":136873,"friends_count":1778,"statuses_count":11308,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1672047750794428421/68dfptfk_normal.jpg","screen_name":"netcapgirl","location":"phase space","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"inevitabilityresearch.com","expanded_url":"http://inevitabilityresearch.com","indices":[0,23],"url":"https://t.co/r8eDYmslCy"}]}}},"details":{"type":"The Creator","description":"Sophie is a data-first creator who turns tiny workplace moments into viral one-liners. As new media at a16z, she blends analytics and razor-sharp wit to make short tweets that travel fast and land hard.","purpose":"To translate signal from noise â using numbers and humor to explain culture, tech, and human behavior in bite-sized, highly shareable pieces that inform and entertain a wide audience.","beliefs":"Values clarity, brevity, and honesty; believes data should guide storytelling, that humor is an effective lens for insight, and that accessible, well-crafted micro-content can shape conversations in tech and beyond.","facts":"Fun fact: Sophie has 136,873 followers, has tweeted 11,308 times, works in new media at a16z, and her top tweet (âas per my last emailâ) earned ~15.1M views and 388K likes.","strength":"Uncanny knack for super-concise, highly relatable observations; strong platform instincts (what will go viral), data-backed approach to content, consistent posting, and industry credibility from a16z.","weakness":"Can be too pithyâone-liners sometimes lack nuance and get misread; reliance on snark risks alienating some audiences; might undervalue long-form context and deep community-building in favor of quick hits.","recommendation":"Leverage your analytics-first mindset to build recurring formats: pinned explainers and data threads that expand top one-liners, regular short video takeaways, strategic collabs with other creators at a16z, host X Spaces for deeper conversation, and use engagement data to time posts and iterate on themes that scale.","roast":"You post like someone who ran A/B tests on sarcasm â perfectly optimized for likes, but we all know you keep a spreadsheet tracking which passive-aggressive phrase converts best. 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Theyâve tweeted ~9.8k times, have ~9.6k followers, and regularly posts sound-design breakdowns and a free video-editing course.","strength":"Generosity (gives high-value resources for free), clear technical authority in sound design and editing, strong CTA skills (drives engagement and follows), consistent content production, and proven ability to create viral posts.","weakness":"Gives away a lot which can make monetization tricky, risk of burnout from high output, occasional signal dilution from too-frequent posts, and may lack a clear funnel from free value â paid offering.","roast":"Mango hands out SFX like Oprah hands out carsâ'You get a riser! You get a whoosh!'âand somehow still needs you to reply 'SFX' like itâs a secret handshake. 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Finally, collect emails from freebies to build a product funnel so generosity scales without burning you out."},"created":1774564825563,"type":"the creator","id":"mangoster"},{"user":{"id":"5778712","name":"kepano","description":"making @obsdmd","followers_count":96312,"friends_count":2156,"statuses_count":12688,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1563635599906549761/wIum4L8I_normal.jpg","screen_name":"kepano","location":"Earth","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"stephango.com","expanded_url":"http://stephango.com","indices":[0,23],"url":"https://t.co/YUW4QeD6XL"}]}}},"details":{"type":"The Creator","description":"kepano is the hands-on maker behind @obsdmd who turns developer tooling and Markdown nerdery into entertaining, viral microcontent. Their timeline blends sharp technical takes, playful absurdist jokes, and practical commentary on how tools actually behave. 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Top tweets include a viral soy-sauce time-travel joke (808k views), a mysteriously concise tweet with ~980k views, and several high-engagement posts about Markdown, AI hallucinations, and hex color humor.","strength":"Tech credibility + creator chops: builds real tools, explains them clearly, and pairs that with a knack for succinct, viral humor. Has a large, engaged audience and a proven ability to make niche topics broadly entertaining.","weakness":"Sometimes too cryptic or inside-baseball for newcomers; occasional snark can alienate non-technical followers. Reliance on one-liners means long-form explanations or onboarding for new users can get neglected.","roast":"Youâve got 96k followers but still treat your project like a late-night hobby: README written at 2 a.m., release notes that are a haiku, and DMs that read like bug reports from a sleep-deprived octocat. Charming, but your repo deserves better pajamas.","win":"Built @obsdmd and cultivated a near-100k follower community with multiple tweets hitting ~800kâ980k views, turning a niche Markdown/tooling project into a widely recognized presence in the developer ecosystem.","recommendation":"Pin a clear, short demo + CTA to your project repo; turn recurring viral one-liners into explainer threads that link to docs and quick-starts; post short screencast clips (30â60s) showing obsdmd wins; host an X Space AMA or collab with other Obsidian/tooling creators; use consistent hashtags (#Markdown #Obsidian) and reply publicly to interesting DMs to convert fans into contributors. Repeat useful threads as evergreen content and occasionally trade a one-liner for a tiny tutorialâyour audience will thank you and your contributor list will grow."},"created":1774564011758,"type":"the creator","id":"kepano"},{"user":{"id":"1241527453647900672","name":"Jeremy Moser","description":"Co-Founder Socialprofitmedia | The brain behind your favorite guruâs content","followers_count":25213,"friends_count":265,"statuses_count":11790,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1746915533746794498/8oJO0EXc_normal.jpg","screen_name":"jeremynickmoser","location":"Zurich, Switzerland","entities":{"description":{"urls":[]}}},"details":{"type":"The Creator","description":"Jeremy Moser is the co-founder of Socialprofitmedia and the brain behind your favorite guruâs content, turning short-form storytelling into predictable revenue. He runs a high-output Twitter feed (11,790 tweets) and leverages playbooks that have scaled clients and his own accounts into serious sales. His work is equal parts content engineering, growth playbook, and performance marketing.","purpose":"To demystify content-driven monetization and equip creators and coaches with repeatable systems that transform attention into sustainable revenueâmaking high-level marketing tactics accessible and actionable.","beliefs":"Values transparency, repeatable systems, and rapid iteration; believes short-form content and clear frameworks win attention and convert, that teaching through free value builds trust faster than hype, and that accountability (including refunds) is part of long-term credibility.","facts":"Fun fact: Jeremyâs Instagram (7,144 followers) reportedly brings in $307,921 every month. Heâs co-founded Socialprofitmedia, helped clients gain 3,000,000 followers and $70,000,000 in sales, and has personally been part of $7,000,000 in sales. Follower count: 25,213; Following: 265; Tweets: 11,790.","strength":"Systematic thinker who builds repeatable content-to-revenue playbooks, exceptional at packaging case studies into viral threads, strong credibility backed by concrete results, and prolific output that keeps his audience constantly engaged.","weakness":"Can lean heavily on growth playbook templates so nuance or originality can be missed; prolific posting risks fatigue or sounding overly transactional; occasionally trades subtlety for click-driven hooks.","roast":"Jeremyâs the guy who can turn 7,144 followers into $307K a monthâmeanwhile some people treat Twitter like a diary; he treats it like a vending machine and wonders why youâre not buying the combo.","win":"Built a playbook that helped clients amass 3,000,000 followers and generate $70,000,000 in sales, while also proving that short-form content + systems can scale creator businesses into seven-figure outcomes.","recommendation":"On X, lean into signature, repeatable thread formats that start with a bold promise (e.g., $10k in 30 days) and end with a clear micro-CTA. Repurpose those threads into short native videos and quote-tweets for extra reach, pin a revenue-proof case study, stitch high-value replies into mini-threads, host regular Spaces with successful clients to surface social proof, and use targeted hashtag threads + strategic replies to high-visibility tweets to steal attention. Track which hooks convert to DMs/newsletter signups and double downâturn virality into a predictable funnel, not a one-off stunt."},"created":1774563788049,"type":"the creator","id":"jeremynickmoser"},{"user":{"id":"1160414154974519296","name":"Ann Nguyen","description":"FE dev ⨠Experimenting with AI to create beautiful designs ⨠Building fun stuff for https://t.co/sjcXz9piC4 ⨠My own products https://t.co/CFueCjSyc4, https://t.co/DW6VLGLNLc","followers_count":7327,"friends_count":929,"statuses_count":2533,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2023605027441688576/pV8KpVYD_normal.jpg","screen_name":"ann_nnng","location":"Nomadic","entities":{"description":{"urls":[{"display_url":"typingmind.com","expanded_url":"http://typingmind.com","indices":[84,107],"url":"https://t.co/sjcXz9piC4"},{"display_url":"comfii.app","expanded_url":"http://comfii.app","indices":[126,149],"url":"https://t.co/CFueCjSyc4"},{"display_url":"mayimeetyou.online","expanded_url":"http://mayimeetyou.online","indices":[151,174],"url":"https://t.co/DW6VLGLNLc"}]},"url":{"urls":[{"display_url":"bubbbly.com","expanded_url":"https://www.bubbbly.com/","indices":[0,23],"url":"https://t.co/MOtIJv4qLG"}]}}},"details":{"type":"The Creator","description":"Front-end dev who turns AI experiments into delightful, shareable toys and real products. Ann ships playful prototypes that look gorgeous and get people excited about code and design. Her timeline is equal parts demo reel, build-in-public, and good vibes.","purpose":"To fuse beauty and utility by using cutting-edge AI to craft delightful user experiences and tiny products that teach, inspire, and make people smile â while inviting others to build along.","beliefs":"Values experimentation, aesthetics, and accessibility; believes code should be playful, designs should be purposeful, and powerful tools should be easy to try. Trusts rapid iteration, open sharing, and community feedback as the fastest routes to better products.","facts":"Fun fact: Ann's demo of the âmost precise calculatorâ (powered by GPT-5.2) racked up 23,941,070 views â and she frequently builds usable apps in a single convo with Gemini/GPT. Sheâs also the maker behind multiple products linked in her bio and has a magnetic, playful social presence (7,327 followers and counting).","strength":"Technical chops + aesthetic taste = prototypes that look and feel polished. Excellent at turning advanced AI into approachable demos, high virality potential, and a genuine build-in-public vibe that attracts collaborators and users.","weakness":"Can lean into novelty and trend-chasing, risking short attention spans for longer-term product polish; prone to shipping lots of ideas without always following every one to full maturity. Also risks burnout from moving fast across many experiments.","roast":"You change your profile pic to a man just to run a follower experiment â congratulations, youâve officially turned personal branding into an A/B test. Next up: will your weekend code be crossâplatform or just crossâyourâfingers?","win":"A viral product demo â the GPT-5.2 âmost precise calculatorâ tweet that hit ~24M views â turned an experimental build into massive visibility and drove interest to her other products and demos.","recommendation":"Double down on 'build in public' threads that break a project into short steps (why, design, prompt, code, demo). Post 20â40s screen recordings or GIFs showing the flow, pin a product demo tweet, release small open-source repos or CodePens, host occasional X Spaces for Q&A, and use consistent CTAs (try, fork, star, subscribe). Leverage collaborations and dev influencer threads to convert virality into sustained followers and product signups."},"created":1774560646223,"type":"the creator","id":"ann_nnng"},{"user":{"id":"1654026160970387457","name":"Aditya","description":"22, Engineer ⢠Building cool things with AI + Web","followers_count":1559,"friends_count":592,"statuses_count":7193,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2028022242358267904/OfCL66ng_normal.jpg","screen_name":"adityaxcodes","location":"open to work â","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"adityacodes.com","expanded_url":"https://adityacodes.com","indices":[0,23],"url":"https://t.co/y9eOAEkDQA"}]}}},"details":{"type":"The Creator","description":"Aditya is a 22-year-old engineer who ships AI + Web projects and loves building in public. Heâs an active, community-minded tweeter who celebrates wins, runs developer polls, and turns progress into conversation. His timeline mixes hands-on tips, milestone celebrations, and questions that spark huge engagement.","purpose":"To build useful, delightfully practical AI and web projects while inspiring and teaching other developers through transparent, shareable progress. He aims to turn learning-by-doing into community momentum and to create tools and content that help others level up.","beliefs":"Learning happens by building, not just watchingâship early, iterate often, and share the journey. Community feedback is fuel, openness accelerates growth, and small wins (and ramen-fueled first salaries) are worth celebrating. He values clarity, curiosity, and pragmatic problem-solving.","facts":"Fun fact: Aditya has tweeted 7,193 times and once had a breakout day with 60k+ impressions, 4k+ engagements, and 300+ followers gained overnight. His highest-viewed post (about receiving his first salary) hit ~87k views â proof that vulnerability + celebration = virality.","strength":"Hands-on maker energy: builds real projects, asks the right questions, and converts small wins into highly engaging content. Strong community instincts (polls, replies, gratitude) that drive organic growth and trust.","weakness":"Can get metric-driven and chase short-term validation (polls, follower spikes) rather than deep, sustained value; may spread attention across too many micro-posts instead of consolidating into longer, evergreen content.","roast":"Aditya celebrates every follower milestone like itâs an Olympic sport â at this rate heâs one heartfelt âfirst-salaryâ sob story away from building a shrine of screenshots and monetizing nostalgia.","win":"An overnight growth day: +300 followers, 60k+ impressions, 4k+ engagements, and a jump from ~600 to ~900 followers â proof his content and community approach can scale quickly.","recommendation":"Double down on 'build in public' threads and demos: turn popular polls into follow-up threads that show code, tradeoffs, and a short demo GIF. Pin a showcase project and a short bio thread. Post consistent mini-build logs (1â3 tweets each day) and occasional deep-dive threads for discoverability. Use short videos/GIFs, relevant dev hashtags (#100DaysOfCode, #MachineLearning, #WebDev), and reply-to-self threads to capture poll insights as actionable content. Collaborate with other makers, host an X Space or AMA after a project launch, and collect emails via a simple newsletter to convert virality into a lasting audience."},"created":1774560467309,"type":"the creator","id":"adityaxcodes"},{"user":{"id":"1370479673818427403","name":"ZenecađŽ","description":"vibe coding an app a day\n\n// my ai co-founder: @yoshizenco\n// business enquiries: @R3ACHNTWRK","followers_count":401155,"friends_count":13041,"statuses_count":47287,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1869696037709041664/KV7BpbYk_normal.jpg","screen_name":"Zeneca","location":"Disclosures:","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"zeneca.me","expanded_url":"https://zeneca.me","indices":[0,23],"url":"https://t.co/DoRGh77Zlp"}]}}},"details":{"type":"The Creator","description":"ZenecađŽ is a prolific builder who literally vibes coding an app a day while turning small moments into viral internet energy. With an AI coâfounder (@yoshizenco) and a 401k-strong audience, they mix code, crypto wisdom, and playful daily micro-philosophy. Expect rapid shipments, contrarian takes, and tweets that double as life lessons.","purpose":"To build and share high-velocity digital experiences that educate, entertain, and reshape how people think about tech and cryptoâbridging playful curiosity with practical wisdom so followers can learn faster and take smarter risks.","beliefs":"Curiosity over ego, shipping over perfection, long-term compounding > chasing quick wins, skepticism of herd narratives, and that real edge comes from making things and thinking for yourself rather than echoing the loudest voice.","facts":"Fun fact: Zeneca's top tweet hit ~11.5M views, theyâve tweeted ~47k times, and they publicly shared that they round-tripped eight figures last cycle. They code an app a day, run an AI co-founder (@yoshizenco), and turn those builds + takes into massive engagement.","strength":"Relentless output (apps + tweets), strong personal brand and virality, contrarian but practical crypto insights, real proof of monetization (8-figure round trip), and an ability to make complex ideas feel punchy and meme-ready.","weakness":"High-output lifestyle risks burnout and signal dilution; contrarian hot takes can alienate parts of the audience; frequent posting can make true gems harder to spot; and a âship fastâ habit sometimes trades polish for clarity.","recommendation":"Pin a clear newsletter/product CTA and a âbest-ofâ thread for new followers; run a weekly X Space with @yoshizenco to showcase product demos and live Q&A; post short dev clips and build journals (30â60s videos) to humanize the process; use consistent thread templates for deeper riffs (hook â proof â takeaway â CTA); convert viral threads into newsletter series and gated mini-courses; leverage polls and AM âgmâ rituals to boost engagement; and create a branded hashtag (#AppADay) so followers can track and share builds.","roast":"Codes an app a day, tweets like a philosopher, and somehow has fewer free weekends than NetflixâZeneca, you ship so much you'd run out of hard drives before ideas, but hey, at least your backlog has its own GDP.","win":"Round-tripped eight figures in the last cycle and turned honest trading lessons into one of the platformâs most-shared threads, while building an engaged audience of 401,155 followers and shipping apps at breakneck pace."},"created":1774560410552,"type":"the creator","id":"zeneca"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
SuperX
