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making @obsdmd

2k following96k followers

The Creator

kepano is the hands-on maker behind @obsdmd who turns developer tooling and Markdown nerdery into entertaining, viral microcontent. Their timeline blends sharp technical takes, playful absurdist jokes, and practical commentary on how tools actually behave. Followers come for the utilities and stay for the one-liners that double as product ideas.

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You’ve got 96k followers but still treat your project like a late-night hobby: README written at 2 a.m., release notes that are a haiku, and DMs that read like bug reports from a sleep-deprived octocat. Charming, but your repo deserves better pajamas.

Built @obsdmd and cultivated a near-100k follower community with multiple tweets hitting ~800k, 980k views, turning a niche Markdown/tooling project into a widely recognized presence in the developer ecosystem.

To build pragmatic, long-lived tooling that makes knowledge work and plain-text workflows smoother, and to do it with a wink. They create things people use, then explain and joke about them in ways that make complex tooling feel approachable.

Values clarity, simplicity, and durability in software and formats (Markdown forever). Believes in open tools, skeptical but curious about AI, and that a good joke can explain a difficult technical point better than a thousand docs. Prefers practical, community-driven progress over flashy hype.

Tech credibility + creator chops: builds real tools, explains them clearly, and pairs that with a knack for succinct, viral humor. Has a large, engaged audience and a proven ability to make niche topics broadly entertaining.

Sometimes too cryptic or inside-baseball for newcomers; occasional snark can alienate non-technical followers. Reliance on one-liners means long-form explanations or onboarding for new users can get neglected.

Pin a clear, short demo + CTA to your project repo; turn recurring viral one-liners into explainer threads that link to docs and quick-starts; post short screencast clips (30, 60s) showing obsdmd wins; host an X Space AMA or collab with other Obsidian/tooling creators; use consistent hashtags (#Markdown #Obsidian) and reply publicly to interesting DMs to convert fans into contributors. Repeat useful threads as evergreen content and occasionally trade a one-liner for a tiny tutorial, your audience will thank you and your contributor list will grow.

Maker of @obsdmd; has 96,312 followers, follows 2,156 accounts, and has tweeted 12,688 times. Top tweets include a viral soy-sauce time-travel joke (808k views), a mysteriously concise tweet with ~980k views, and several high-engagement posts about Markdown, AI hallucinations, and hex color humor.

Top tweets of kepano

File over app File over app is a philosophy: if you want to create digital artifacts that last, they must be files you can control, in formats that are easy to retrieve and read. Use tools that give you this freedom. File over app is an appeal to tool makers: accept that all software is ephemeral, and give people ownership over their data. In the fullness of time, the files you create are more important than the tools you use to create them. Apps are ephemeral, but your files have a chance to last. The pyramids of Egypt contain hieroglyphs that were chiseled in stone thousands of years ago. The ideas hieroglyphs convey are more important than the type of chisel that was used to carve them. The world is filled with ideas from generations past, transmitted through many mediums, from clay tablets to manuscripts, paintings, sculptures, and tapestries. These artifacts are objects that you can touch, hold, own, store, preserve, and look at. To read something written on paper all you need is eyeballs. Today, we are creating innumerable digital artifacts, but most of these artifacts are out of our control. They are stored on servers, in databases, gated behind an internet connection, and login to a cloud service. Even the files on your hard drive use proprietary formats that make them incompatible with older systems. Paraphrasing something I wrote recently: > If you want your writing to still be readable on a computer from the 2060s or 2160s, it’s important that your notes can be read on a computer from the 1960s. You should want the files you create to be durable, not only for posterity, but also for your future self. You never know when you might want to go back to something you created years or decades ago. Don’t lock your data into a format you can’t retrieve. These days I write using an app I help make called Obsidian (@obsdmd), but it’s a delusion to think it will last forever. The app will eventually become obsolete. It’s the plain text files I create that are designed to last. Who knows if anyone will want to read them besides me, but future me is enough of an audience to make it worthwhile.

3M

Today in ransomware, @SlackHQ increases pricing by $195k with a week's notice for a non-profit that teaches teenagers how to code

520k

Most engaged tweets of kepano

File over app File over app is a philosophy: if you want to create digital artifacts that last, they must be files you can control, in formats that are easy to retrieve and read. Use tools that give you this freedom. File over app is an appeal to tool makers: accept that all software is ephemeral, and give people ownership over their data. In the fullness of time, the files you create are more important than the tools you use to create them. Apps are ephemeral, but your files have a chance to last. The pyramids of Egypt contain hieroglyphs that were chiseled in stone thousands of years ago. The ideas hieroglyphs convey are more important than the type of chisel that was used to carve them. The world is filled with ideas from generations past, transmitted through many mediums, from clay tablets to manuscripts, paintings, sculptures, and tapestries. These artifacts are objects that you can touch, hold, own, store, preserve, and look at. To read something written on paper all you need is eyeballs. Today, we are creating innumerable digital artifacts, but most of these artifacts are out of our control. They are stored on servers, in databases, gated behind an internet connection, and login to a cloud service. Even the files on your hard drive use proprietary formats that make them incompatible with older systems. Paraphrasing something I wrote recently: > If you want your writing to still be readable on a computer from the 2060s or 2160s, it’s important that your notes can be read on a computer from the 1960s. You should want the files you create to be durable, not only for posterity, but also for your future self. You never know when you might want to go back to something you created years or decades ago. Don’t lock your data into a format you can’t retrieve. These days I write using an app I help make called Obsidian (@obsdmd), but it’s a delusion to think it will last forever. The app will eventually become obsolete. It’s the plain text files I create that are designed to last. Who knows if anyone will want to read them besides me, but future me is enough of an audience to make it worthwhile.

3M

Today in ransomware, @SlackHQ increases pricing by $195k with a week's notice for a non-profit that teaches teenagers how to code

520k

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