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Chief Sumo at @appsumo. #30 at Facebook. Helping entrepreneurs 👉 noahkagan.com

163 following173k followers

The Entrepreneur

Noah Kagan is a serial builder and growth hacker, Chief Sumo at AppSumo, early Facebook team member (#30), and outspoken promoter of entrepreneurs. He mixes bold experiments, charity stunts, and practical hacks into high-engagement tweets that teach, provoke, and entertain. His feed feels like a startup growth playbook with a megaphone.

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Chief Sumo of deals and threads, you’ve turned entrepreneurship into a subscription box: full of value, a little loud, and somehow you always ship the thing people didn’t know they needed (but also definitely woke everyone up at 3 a.m. with a midnight tweetstorm).

Built AppSumo into a go-to platform for entrepreneurs and makers while converting personal credibility (Facebook early hire and a massive engaged audience) into a business that helps thousands of small companies grow.

To help entrepreneurs win by building platforms, deals, and playbooks that lower the barrier to starting and growing a business, using bold experiments and community-driven momentum to turn ideas into income and impact.

Believes in action over theory, viral experiments as learning tools, community-powered growth, and that entrepreneurship should be practical, joyful, and accessible. Values transparency (even when messy), giving back, and learning fast from failures.

Relentless experimentation and growth instincts, enormous audience reach, high social proof that drives viral engagement, and a reputation for practical, actionable advice that entrepreneurs trust.

Prone to impulsive, provocative posts that can oversimplify sensitive topics; high-frequency posting can dilute signal and occasionally alienate parts of the audience. Stunts/giveaways can create expectations that are hard to sustain.

Lean into threaded case studies and repeatable playbooks (people love step-by-step takeaways). Use pinned, evergreen threads for onboarding new followers, host regular X Spaces for live Q&A, and convert high-engagement stunts into planned experiments with clear follow-ups. Keep charity and giveaways transparent (rules + results). Reduce noise by batching tweets into few high-value threads per day, use polls to spark constructive conversation, and amplify user success stories from AppSumo customers to turn followers into evangelists.

Fun fact: Noah is Chief Sumo at AppSumo, was employee #30 at Facebook, has ~173,050 followers, follows 163 people, and has tweeted ~27,855 times, and he once pledged $1 per like to charity in a viral tweet.

Top tweets of Noah Kagan

I bought a property in 2017 to Airbnb it. Purchase price: $315,000 Down payment: ~$63,000 Goal: Passive income, baby! Today, I sold it for $377,750. 🥳 BUT let's compare that to the return if I put that $$$ into the S&P 500. For the first 6 years, I made about a 4% cash-on-cash return. Not bad…Until it wasn’t. The last 2 years? ZERO profit. I broke even after repairs, maintenance, and all the joy of being a landlord. So, 8 years later: 💰 Cashflow returns: ~$17,000 🏠 Appreciation: $62,750 🏦 Mortgage paid down: $40,173 🧾 Tax benefits: ~$12,500 📉 Selling & ownership costs: -$116,736 👉 Net profit: $11,390 (Yes, really.) Now let’s say I just put that same $63,000 into the S&P 500 in 2017 and went on with my life… - No leaky toilets. - No surprise HOA roof repairs. - No property managers messaging you at 1AM about parties. Result? 👉 $108,037 in profit Let’s recap: 🏠 Rental ROI: 18% total over 8 years 📈 S&P 500 ROI: 171% total over 8 years That’s a 10x difference. The hidden truth? Owning property can build wealth… But ✅ It is NOT liquid - I had to cover costs for a year while it was listed on the market ✅ Saturation - The market got flooded in Austin with AirBnBs which reduced my returns greatly ✅ Hassles - Even with property managers you will always have issues. ✅ IRR - Compare the returns to OTHER investment opportunities Otherwise, you're working way harder for less return. If I could go back? I'd Index and Chill. Let the S&P 500 do its thing while I focus on business and life. As @Ramit says real estate "can" be great—just don’t let the hype make you think it’s passive or guaranteed to outperform. You really have to understand the full costs and hassles!

1M

Most engaged tweets of Noah Kagan

I bought a property in 2017 to Airbnb it. Purchase price: $315,000 Down payment: ~$63,000 Goal: Passive income, baby! Today, I sold it for $377,750. 🥳 BUT let's compare that to the return if I put that $$$ into the S&P 500. For the first 6 years, I made about a 4% cash-on-cash return. Not bad…Until it wasn’t. The last 2 years? ZERO profit. I broke even after repairs, maintenance, and all the joy of being a landlord. So, 8 years later: 💰 Cashflow returns: ~$17,000 🏠 Appreciation: $62,750 🏦 Mortgage paid down: $40,173 🧾 Tax benefits: ~$12,500 📉 Selling & ownership costs: -$116,736 👉 Net profit: $11,390 (Yes, really.) Now let’s say I just put that same $63,000 into the S&P 500 in 2017 and went on with my life… - No leaky toilets. - No surprise HOA roof repairs. - No property managers messaging you at 1AM about parties. Result? 👉 $108,037 in profit Let’s recap: 🏠 Rental ROI: 18% total over 8 years 📈 S&P 500 ROI: 171% total over 8 years That’s a 10x difference. The hidden truth? Owning property can build wealth… But ✅ It is NOT liquid - I had to cover costs for a year while it was listed on the market ✅ Saturation - The market got flooded in Austin with AirBnBs which reduced my returns greatly ✅ Hassles - Even with property managers you will always have issues. ✅ IRR - Compare the returns to OTHER investment opportunities Otherwise, you're working way harder for less return. If I could go back? I'd Index and Chill. Let the S&P 500 do its thing while I focus on business and life. As @Ramit says real estate "can" be great—just don’t let the hype make you think it’s passive or guaranteed to outperform. You really have to understand the full costs and hassles!

1M

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