Get live statistics and analysis of Ivan Zhao's profile on X / Twitter

CEO @NotionHQ. Malleable software. Tools for thought.

1k following79k followers

The Visionary

Ivan Zhao is the thoughtful founder-CEO who turns product philosophy into elegant, malleable software, Notion: tools for thought. He blends long-term product craft with small-team intensity and a knack for narrating big milestones and engineering wins. His Twitter mixes product updates, human moments, and quiet intellectual humor.

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You built a tool millions swear by and you celebrate offline like you discovered fire, classic Ivan: moves at the thoughtful pace of a philosopher-engineer, so the rest of us can catch up to your ideas (eventually).

Leading Notion from a tiny design-focused team to a product with 100M users while preserving product quality and engineering craftsmanship, and shipping major features like robust offline support.

To expand human cognition by building simple, beautiful tools that let ideas take shape and teams collaborate effortlessly, making quality software that amplifies creative and collective thinking.

High talent density and product craftsmanship matter more than rapid headcount growth; design should enable thought, not clutter it; patience, deep engineering work, and community trust are the engines of durable products; long-term thinking beats short-term virality.

Vision for product and design, ability to attract and retain top talent, calm storytelling around milestones, deep product empathy, and a loyal community who root for thoughtful progress.

Perfectionist, which can slow shipping and make momentum feel deliberate rather than nimble; a small-team approach can be perceived as exclusive and sometimes limits scale; not relentlessly noisy on social media, which can cap reach.

On X, lean into short, high-value threads that tell the story behind big features (e.g., offline: technical tradeoffs, small wins, lessons). Pin milestone tweets (100M), share behind-the-scenes media (design sketches, team photos), host periodic AMAs/Spaces, reply to community highlights, and run a recurring “build in public” series with concrete takeaways to turn product craft into shareable lessons.

Fun fact: he tweeted, 'Found a wife who reads Hegel to you on weekends.' Other signature moments on his timeline: celebrating Notion passing 100M users and finally shipping offline after years of requests.

Top tweets of Ivan Zhao

Last week, @NotionHQ passed 100M users! I found the photo I took after we reached 1000 users. And I still recall the day when we passed 1M in 2020 right before covid. I feel grateful, introspective. Looking back, there's so much learning, yet much remains unchanged... 1/n

1M

So for 5 years, “offline” has been the #1 request. Today, thanks to the perseverance of our engineering team, @NotionHQ finally works offline. Your ideas don’t need Wi‑Fi to exist! For Notion community: thank you for your patience while we built this right. This is a journey, I want to share what we had to invent to make this real... 1/n

794k

. @NotionHQ is designed by ~12 people. It’s kinda painful (high load, each person has to wear many hats…) But we want to keep the talent density high, because we believe the product quality starts with the quality of the people behind it. Now with @randyjhunt recently joining, we are ready to bring on a couple new folks to our product design team. If interested, my DM is open, or take a look here notion.so/join-us P.S. from the newest design team member: “Notion after joining exceeded my expectations”

321k

At the end of each quarter, @NotionHQ designers lift cars. DM open if you are a designer who can code and lift cars.

484k

Gm! Today @NotionHQ is announcing $275M in new funding led by Coatue & @sequoia, with participation from @Base10Partners @ShineCapitalNYC You can read details here: forbes.com/sites/alexkonr… But in this thread, I want to bring it back to why we're here & where we're headed. 1/7

0

For 2023, we really want to get back to our roots of quality and craft, by fixing paper cuts like this. @NotionHQ should stand for “high quality, useful software — for the many people”

373k

Last month, an 18-year-old joined @NotionHQ AI team. Last week, a 16-year-old! The next gen isn't waiting for permission to shape AI — they're already building it!

508k

Introducing: Notion MCP Server (hosted, v2) We worked with the @cursor_ai team to rebuild our MCP from the ground up: - 1-click OAuth install for Claude, ChatGPT, and Cursor... - inventing a Notion-flavored Markdown that combines the power of Notion blocks with the compactness of Markdown Here's how we built it + the open sourced repo:

162k

"I don't know who discovered water, but I'm sure it wasn't a fish." This is my most personal conversation this year. If you build with AI and care about avoiding slop, this interview might offer a fresh perspective. Alan Kay is my hero and a big reason Notion exists. He helped invent many things we consider "computers" today: the first personal computer at Xerox PARC, the GUI (which Steve Jobs saw and took to Apple), the desktop metaphor, and Object-Oriented Programming. Most people don’t know Alan cares and thinks more about humanity than computing. In this chat, Alan explains: — Humans lack built-in limits for once-scarce rewards. Marketers turn these into legal drugs. The Industrial Revolution amplified salt, sugar, outrage, and validation. — We swim in our blind spots. Perception is a reconstruction in the brain. Cut off feedback in an isolation tank and the brain starts dreaming while awake. — Media becomes our culture and environment, the water that fish can’t see. TV normalized what once seemed unthinkable, like reality TV. — New media imitates old media at first, hiding its true effects until it is too late. — Without education between human and tool, we create informational hydrogen bombs used by 100,000-year-old brains. — Point of view is worth 80 IQ points. Problem finding matters more than problem solving, but schools teach the latter. — Paradigm shifts make reality simpler and truer, like moving from Earth-centered epicycles to Kepler’s ellipses. — To have ideas, keep a "crazy room" and a "sane room." Let ideas rip. Avoid naming too early. Do not chase ratholes. — ... how to build tools that shape civilization for the better. Notion was directly inspired by Alan’s work from the 70s. This conversation is aligned with what we are trying to build at @NotionHQ. Alan's metaphors take time to absorb. It’s worth revisiting.

116k

— Anthropic pre-revenue (first VC) — Deel pre-$1M revenue Two of the fastest companies ever to $1B, in very different domains. @YasminRazavi led both rounds years before consensus. Low key the best investor of her generation 🐐 (Also non-consensus taste in discovering music labels)

451k

Most engaged tweets of Ivan Zhao

So for 5 years, “offline” has been the #1 request. Today, thanks to the perseverance of our engineering team, @NotionHQ finally works offline. Your ideas don’t need Wi‑Fi to exist! For Notion community: thank you for your patience while we built this right. This is a journey, I want to share what we had to invent to make this real... 1/n

794k

Last week, @NotionHQ passed 100M users! I found the photo I took after we reached 1000 users. And I still recall the day when we passed 1M in 2020 right before covid. I feel grateful, introspective. Looking back, there's so much learning, yet much remains unchanged... 1/n

1M

Visiting Miami next week with @akothari and looking forward to meet local founders. Who’s free on Tuesday night?

68k

At the end of each quarter, @NotionHQ designers lift cars. DM open if you are a designer who can code and lift cars.

484k

For 2023, we really want to get back to our roots of quality and craft, by fixing paper cuts like this. @NotionHQ should stand for “high quality, useful software — for the many people”

373k

Last month, an 18-year-old joined @NotionHQ AI team. Last week, a 16-year-old! The next gen isn't waiting for permission to shape AI — they're already building it!

508k

. @NotionHQ is designed by ~12 people. It’s kinda painful (high load, each person has to wear many hats…) But we want to keep the talent density high, because we believe the product quality starts with the quality of the people behind it. Now with @randyjhunt recently joining, we are ready to bring on a couple new folks to our product design team. If interested, my DM is open, or take a look here notion.so/join-us P.S. from the newest design team member: “Notion after joining exceeded my expectations”

321k

— Anthropic pre-revenue (first VC) — Deel pre-$1M revenue Two of the fastest companies ever to $1B, in very different domains. @YasminRazavi led both rounds years before consensus. Low key the best investor of her generation 🐐 (Also non-consensus taste in discovering music labels)

451k

At @NotionHQ, we believe every business deserves powerful & beautiful tools. AI is the most important technology of this era. It shouldn't only belong to companies that have AI teams or can afford forward deployed engineers. Today we're launching Custom Agents: — The first multiplayer agents built for business. — No coding. Minutes to set up. Hosted in the cloud. — Run autonomously 24/7 with all your business apps. — Switch between the best LLMs (usually the same day they're released). — One person builds it, the whole company benefits. Rolling out for Business and Enterprise customers today. The AI era should leave no one behind 👌

143k

3 new products going out today! First: AI MEETING NOTES 🎙️✨ Syncs with @NotionCalendar, or works on any @NotionHQ page (just type /meet). - No more typing notes! - No creepy bots - State-of-the-art AI summaries w/ templates - Ask questions anytime - Transcriptions that vanish (your legal team can sleep better at night) My favorite new feature in Notion of late — rolling out to you today :-)

298k

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