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I drop startup ideas daily. Host @startupideaspod. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc

958 following625k followers

The Connector

GREG ISENBERG is a serial entrepreneur who builds and acquires internet companies with a strong emphasis on community. He is the CEO of Late Checkout, developing companies that include Boring Marketer, Design Scientist, and YouNeedARobot, among others.

Impressions
11.7M1.8M
$2206.71
Likes
120.4k20.6k
60%
Retweets
11.2k1.1k
6%
Replies
7.4k536
4%
Bookmarks
61.3k5.9k
31%

GREG ISENBERG’s Twitter is like a golden ticket to an ever-expanding chocolate factory of internet companies, if only he’d stop hosting the tour to actually enjoy a candy bar himself.

GREG’s biggest win is likely the successful creation and nurturing of multiple internet companies with strong community engagement, as well as the recognition he has received for his entrepreneurial endeavors.

GREG’s life purpose revolves around fostering innovation and connection in the digital realm, creating spaces where communities can thrive and entrepreneurs can learn and grow.

GREG believes in the power of community and the value of hands-on experience. He is convinced that the best way to learn and grow is through real-world examples and mentorship, as evidenced by his sharing of insights from billionaires and his emphasis on practical advice.

GREG’s strength lies in his ability to connect with people and build communities. He is adept at identifying and sharing valuable content that resonates with his audience, as well as providing a platform for learning and exchange.

His weakness may be a tendency to spread himself too thin across numerous projects, which could dilute his impact or make it harder to maintain deep, sustained engagement in any one community.

To grow his audience further, GREG should continue to leverage his network to provide exclusive insights and access to successful entrepreneurs, while also focusing on more personalized engagement with his followers to deepen his connections.

Fun fact: GREG ISENBERG once shared a video of Pharrell Williams that he considers one of the best resources for entrepreneurs and creators, showcasing his appreciation for unique educational content.

Top tweets of GREG ISENBERG

Are we going to pretend $750/hour law firms are going to be business as usual in the AI age? I just used Grok Deep Research to draft a simple contract. Took 15 minutes. Would have cost $2,000 with a lawyer. When I sent it to my attorney to review, his response was "looks good" 2 days later. I had already sent the contract lol. It was signed by the client. Thanks Mr. Attorney. Lawyers and accountants keep insisting that AI is just a toy and real work requires human judgment. Meanwhile, their billable hours model is silently imploding. I've watched this pattern play out before. First comes denial. Then "it only works for simple stuff." Then "it can't handle nuance." Finally, massive restructuring. Law firms won't disappear, but the pyramid of junior associates doing document review and contract drafting is evaporating overnight. What nobody's talking about is how the next generation will learn when the entry-level jobs that have always been the training ground are precisely what AI does best. I wouldn't be surprised if the biggest shock to law firms comes when their own clients start bringing AI-drafted documents to meetings and just asking for quick reviews. The real change won't be dramatic - it'll be the slow realization that clients are paying for 1 hour of work instead of 10, while still getting the same outcome. It'll be death by a thousand cuts as more routine legal work gets handled by in-house teams with AI assistance. We're watching the complete reinvention of professional services happen in real-time, and pretending nothing will change.

2M

Most engaged tweets of GREG ISENBERG

Are we going to pretend $750/hour law firms are going to be business as usual in the AI age? I just used Grok Deep Research to draft a simple contract. Took 15 minutes. Would have cost $2,000 with a lawyer. When I sent it to my attorney to review, his response was "looks good" 2 days later. I had already sent the contract lol. It was signed by the client. Thanks Mr. Attorney. Lawyers and accountants keep insisting that AI is just a toy and real work requires human judgment. Meanwhile, their billable hours model is silently imploding. I've watched this pattern play out before. First comes denial. Then "it only works for simple stuff." Then "it can't handle nuance." Finally, massive restructuring. Law firms won't disappear, but the pyramid of junior associates doing document review and contract drafting is evaporating overnight. What nobody's talking about is how the next generation will learn when the entry-level jobs that have always been the training ground are precisely what AI does best. I wouldn't be surprised if the biggest shock to law firms comes when their own clients start bringing AI-drafted documents to meetings and just asking for quick reviews. The real change won't be dramatic - it'll be the slow realization that clients are paying for 1 hour of work instead of 10, while still getting the same outcome. It'll be death by a thousand cuts as more routine legal work gets handled by in-house teams with AI assistance. We're watching the complete reinvention of professional services happen in real-time, and pretending nothing will change.

2M

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