Get live statistics and analysis of Andrew Wilkinson's profile on X / Twitter

Co-founder of Tiny w/ @_Sparling_. We own @Dribbble, @Serato, @Letterboxd, @AeroPress, and 35+ other wonderful companies. Author of Never Enough.

3k following371k followers

The Entrepreneur

Serial builder and acquisitor who turns beloved niche products into thriving businesses, co‑founder of Tiny and steward of brands like Dribbble, Letterboxd, Serato and AeroPress. Author of Never Enough and a loud, thoughtful voice on product, efficiency and the future of work. Tweets like a founder on espresso: prolific, opinionated, and impossible to ignore.

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You call yourself a serial founder, but your tweet history looks like a caffeine-fueled memoir: equal parts brilliant business moves, unsolicited life advice, and the occasional million-dollar bonfire, guess you treat capital like you treat coffee: strong, hot, and sometimes up in smoke.

Built Tiny and assembled a portfolio of beloved, culturally significant brands (Dribbble, Letterboxd, Serato, AeroPress among 35+ others), turning niche passion products into sustainable businesses and earning a massive, engaged audience along the way.

To create, acquire, and nurture small product-led companies that people love, proving that lean, product-focused teams can outcompete bloat and bureaucracy while making work and products more meaningful.

Small teams scale better than layers of management; good products and strong design win hearts and markets; transparency and storytelling attract customers and founders; technology (like AI) should be used to teach, scale craftsmanship, and make everyday life better.

Exceptional at acquiring and scaling beloved niche brands, crystal-clear POV on product and company design, magnetic storytelling that drives massive engagement, and an uncanny ability to turn lessons (and failures) into shareable, viral threads.

Can be blunt and occasionally provocative in public threads, risks oversharing personal losses or hot takes that fuel debate, and may underestimate how nuance gets flattened on X, leading to polarizing reactions.

Use threaded micro‑case studies: break big lessons (acquisitions, product fixes, hiring, failures) into 4, 8 tweet threads with clear takeaways. Pin high-performing threads, repurpose them into short videos/voice clips, host occasional Spaces with founders from your portfolio, engage with creators and designers (Dribbble crowd loves visuals), and finish posts with one tactical takeaway so followers can share and implement immediately.

Owns 35+ companies including Dribbble, Letterboxd, Serato, and AeroPress; wrote Never Enough; 371,118 followers on X; ~21,348 tweets; famously tweeted a thread about losing $10,000,000 and another about his 5‑year‑old using ChatGPT for 45 minutes.

Top tweets of Andrew Wilkinson

Elon Musk fired 6,500 employees at Twitter. A little birdie told me it's down to: - 2 designers - 6 iOS developers - 20 web developers - Around 1,400 sales and operations people How is it possible that we are still using this website? Two words: Parkinson's Law. Have you ever wondered why seemingly simple tech companies have tens of thousands of employees? Sometimes, it's because they have huge sales forces or tech support/operations people. But often it's also due to Parkinson's Law. Parkinson's law is like lighter fluid for bureaucracy. It's a business tapeworm that slowly eats away at companies, making them less and less efficient and innovative over time. Parkinson's Law is the idea that the work will generally expand to the amount of time, budget, and number of people allocated to it, and no matter how many people you allocate to it, those people will feel busy. They'll feel busy because, due to the excess time/slack in the system, they'll start focusing on less and less important tasks. Here's how it manifests on an individual level: Let's say you have a report due in a week. The report might only take you around five hours to finish if you really focus and work efficiently. However, because you know you have a week to complete it, you might find yourself spending a lot more time on it than you need to. You'll be more prone to distractions, take longer breaks, or perhaps decide to add more details, tables, graphs, and so forth. Essentially, the task becomes more complex and time-consuming purely because you have more time in which to do it. And here's how it manifests across organizations: Imagine a big tech company. A social media company with various departments. Each department has tasks that it must complete to contribute to the overall productivity of the company. Now, suppose each department is given a budget and a set amount of time to complete its tasks for the year. According to Parkinson's Law, each department will use its entire budget and the entire allotted time, even if the tasks could have been completed more efficiently. This is because as resources and time increase, departments tend to become more complex and less efficient. For example, a department might add more steps to its procedures, requiring more approvals and creating more paperwork, which slows down the process. Or it might use the full budget on additional personnel or equipment that doesn't necessarily improve productivity. The department might also use the full budget to justify the same or larger budget for the next year, since budgets in many organizations are often determined based on the previous year's spending. This is a phenomenon known as "budget padding" or "spend it or lose it" mentality. Inefficiencies can also develop in staff allocation. If a department expands, it might add managerial positions that aren't strictly necessary. More employees are hired to manage, creating layers of bureaucracy that may not contribute to productivity and can even slow decision-making. I have seen this occur over and over again in my career. The larger the team, the larger the budget, the longer the timeline, the less gets accomplished. I'm very curious to see how many more tech companies come to this realization. So often, good times + revenue growth = Parkinson's Law.

11M

What @elonmusk just did with Twitter ads is brilliant. He just made every major creator on the platform a financial beneficiary. When Twitter sells ads, the community gets a slice. Alignment of incentives. Same thing with paid subscriptions. When creators get paid, Twitter

3M

Shit on @elonmusk all you want, but he has The Now Habit. As soon as he has an idea, he takes action towards making it happen. This is inherently chaotic, but for better or worse, it's likely a big part of why he's so successful. Rapid action, iteration, and experimentation.

3M

Most engaged tweets of Andrew Wilkinson

Elon Musk fired 6,500 employees at Twitter. A little birdie told me it's down to: - 2 designers - 6 iOS developers - 20 web developers - Around 1,400 sales and operations people How is it possible that we are still using this website? Two words: Parkinson's Law. Have you ever wondered why seemingly simple tech companies have tens of thousands of employees? Sometimes, it's because they have huge sales forces or tech support/operations people. But often it's also due to Parkinson's Law. Parkinson's law is like lighter fluid for bureaucracy. It's a business tapeworm that slowly eats away at companies, making them less and less efficient and innovative over time. Parkinson's Law is the idea that the work will generally expand to the amount of time, budget, and number of people allocated to it, and no matter how many people you allocate to it, those people will feel busy. They'll feel busy because, due to the excess time/slack in the system, they'll start focusing on less and less important tasks. Here's how it manifests on an individual level: Let's say you have a report due in a week. The report might only take you around five hours to finish if you really focus and work efficiently. However, because you know you have a week to complete it, you might find yourself spending a lot more time on it than you need to. You'll be more prone to distractions, take longer breaks, or perhaps decide to add more details, tables, graphs, and so forth. Essentially, the task becomes more complex and time-consuming purely because you have more time in which to do it. And here's how it manifests across organizations: Imagine a big tech company. A social media company with various departments. Each department has tasks that it must complete to contribute to the overall productivity of the company. Now, suppose each department is given a budget and a set amount of time to complete its tasks for the year. According to Parkinson's Law, each department will use its entire budget and the entire allotted time, even if the tasks could have been completed more efficiently. This is because as resources and time increase, departments tend to become more complex and less efficient. For example, a department might add more steps to its procedures, requiring more approvals and creating more paperwork, which slows down the process. Or it might use the full budget on additional personnel or equipment that doesn't necessarily improve productivity. The department might also use the full budget to justify the same or larger budget for the next year, since budgets in many organizations are often determined based on the previous year's spending. This is a phenomenon known as "budget padding" or "spend it or lose it" mentality. Inefficiencies can also develop in staff allocation. If a department expands, it might add managerial positions that aren't strictly necessary. More employees are hired to manage, creating layers of bureaucracy that may not contribute to productivity and can even slow decision-making. I have seen this occur over and over again in my career. The larger the team, the larger the budget, the longer the timeline, the less gets accomplished. I'm very curious to see how many more tech companies come to this realization. So often, good times + revenue growth = Parkinson's Law.

11M

Shit on @elonmusk all you want, but he has The Now Habit. As soon as he has an idea, he takes action towards making it happen. This is inherently chaotic, but for better or worse, it's likely a big part of why he's so successful. Rapid action, iteration, and experimentation.

3M

What @elonmusk just did with Twitter ads is brilliant. He just made every major creator on the platform a financial beneficiary. When Twitter sells ads, the community gets a slice. Alignment of incentives. Same thing with paid subscriptions. When creators get paid, Twitter

3M

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