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Designer Advocate @figma. Sewing, dancing, and over-caffeinating ☕️ Love chatting about all things design systems & AI
She/her/hers
691following10kfollowers
The Connector
Ana is a Designer Advocate at Figma who joyfully stitches together product features, design systems, and people, usually fueled by one too many cups of coffee. She loves sewing, dancing, and making complex Figma & AI topics feel friendly and actionable.
You prototype so fast the Figma file files a missing-person report when you stop, meanwhile your coffee is the real product manager, making all the final decisions.
Successfully amplified multiple Figma launches and features to the community (example: a launch tip thread that drove 1,231 likes and nearly 200 retweets), while growing a loyal ~10.8K follower audience as a go-to resource for design systems and practical Figma tips.
To bridge product and practice: help designers and teams adopt better workflows, make design systems approachable, and show how AI and prototyping can speed up real creative work. She exists to turn technical features into everyday wins for the community.
Ana values practical knowledge-sharing, collaboration, and accessibility in design. She believes clear, empathetic communication and reproducible systems uplift teams, and that tooling should empower creativity rather than gatekeep it.
Expert at translating product updates into bite-sized, useful tips; strong community rapport; excellent at demoing features (video + thread combo); trusted voice on design systems and practical AI uses.
Can get hyper-focused on detailed feature tutorials, which may limit broader storytelling or personal branding; risk of burnout from constant output (and caffeine); reach appears uneven across posts, so great content sometimes gets inconsistent visibility.
Pin a few evergreen #FigmaTip threads and short demo clips to your profile; post 20, 45s prototype videos (mute-friendly captions) and a one-line takeaway. Start a weekly micro-series (e.g., "Monday Mini Tip") to build habit, host X Spaces or AMAs after major launches, collaborate with other design advocates for cross-promotion, and humanize posts with sewing/dance behind-the-scenes to broaden appeal. Use analytics to double down on top time slots and occasionally boost a high-converting post.
So excited about @figma's video in prototypes and prototype editing improvements that are launching today!
Here's a quick #FigmaTip showing the two editing improvements:
Lots of people asked about @figma's variables/design tokens and we heard you!
This Thursday at 9am PT, I'll be hosting a livestream where Josh Ferrell and @ryhanhassan will be sharing the story of how Figma evolved from our first set of design tokens to a full system, using Figma variables as our source of truth.
Hope to see you all there! figma.bot/4hBwxbF
Loved @bonniekatewolf's #10XCONF24 talk, especially learning about the process behind designing these icons for a mental health company--it's amazing the role icons can play in making experiences feel intentional, inclusive, and positive 🌱❤️
So excited about @figma's video in prototypes and prototype editing improvements that are launching today!
Here's a quick #FigmaTip showing the two editing improvements:
Lots of people asked about @figma's variables/design tokens and we heard you!
This Thursday at 9am PT, I'll be hosting a livestream where Josh Ferrell and @ryhanhassan will be sharing the story of how Figma evolved from our first set of design tokens to a full system, using Figma variables as our source of truth.
Hope to see you all there! figma.bot/4hBwxbF
Founder of @CowboyVC, we back & help build seed stage tech cos.
Mom/wife who❤️ food, tennis, travel & fighting for equality. Pitches to cowboy.vc, not DM pls.
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He also runs marathons and authored 'Give First', turning mentorship into a movement.","strength":"Massive, genuine network and credibility in VC; excellent at mentoring and storytelling; able to transform long-form ideas into practical guidance; consistent creator of high-trust content that resonates with founders.","weakness":"Can come across as broadcast-only rather than conversational (the 'follows 1' vibe); long-form posts sometimes limit quick, snackable engagement; periodic hibernation shows vulnerability to inconsistent posting rhythms.","roast":"You’ve convinced an entire generation of founders to give first, write beautifully about it, and run marathons while doing due diligence — yet you follow one person on X like you’re guarding the last slice of pizza. Either extreme focus or an aristocratic approach to the follow button.","win":"Turning 'Give First' from an idea into a widely adopted philosophy and building Foundry into a go‑to VC network that has supported and amplified dozens of successful startups.","recommendation":"Convert long essays into short, punchy X threads and 30–90s video clips; host regular Spaces or AMAs with founders you’ve backed; amplify portfolio wins with founder-first storytelling (let them shine); reply more — micro-engagement builds macro-loyalty; pin a clear CTA (newsletter/book/thread series) and run a recurring hashtag (e.g., #GiveFirstFriday) to create predictable rendezvous moments for your audience."},"created":1774572956813,"type":"the connector","id":"bfeld"},{"user":{"id":"1518716605169082368","name":"Bethany | Commercial Real Estate","description":"Leading the team @foresitecre helping tenants expand, manage shopping centers, fill vacancies & sell shopping centers. Passion project: https://t.co/FB7zqWqAOJ","followers_count":14961,"friends_count":1618,"statuses_count":25950,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1739741998897070080/wlQOJHrT_normal.jpg","screen_name":"bethanyjbabcock","location":"Austin & San Antonio, TX","entities":{"description":{"urls":[{"display_url":"CRE-Launch.com","expanded_url":"http://CRE-Launch.com","indices":[136,159],"url":"https://t.co/FB7zqWqAOJ"}]},"url":{"urls":[{"display_url":"linktr.ee/bbabcock","expanded_url":"https://linktr.ee/bbabcock","indices":[0,23],"url":"https://t.co/c8aSDlhdrW"}]}}},"details":{"type":"The Connector","description":"Bethany leads the team at Foresite Commercial Real Estate, helping tenants expand, manage shopping centers, fill vacancies and sell properties. She pairs sharp CRE instincts with warm, real-life storytelling—think tenant case studies one minute and parenting snack-plate hacks the next. Her feed mixes business chops, community ideas and approachable mom-energy.","purpose":"To build thriving retail communities that make life easier for tenants and families—connecting people, spaces and practical solutions so businesses succeed and parents get back precious time.","beliefs":"People-first service, authenticity over polish, practical innovation in retail, and that community-minded commercial real estate should solve real family and local-business problems.","facts":"Fun fact: Bethany has tweeted over 25,000 times, has ~15K followers, and runs a passion project linked in her bio (https://t.co/FB7zqWqAOJ).","strength":"Natural relationship-builder and storyteller with deep CRE expertise; excellent at turning small, human moments into highly shareable content and practical ideas that resonate across audiences.","weakness":"Covers a lot of ground (CRE, parenting, ideas) which can blur a single niche; high tweet volume sometimes invites off-topic replies and drama, and emotional storytelling can polarize as much as it engages.","recommendation":"Pin a clear professional + contact tweet linking your passion project and CRE services; publish concise case-study threads showing before/after vacancy fills and tenant wins; mix short video site tours and quick market takeaways with your relatable parenting content to keep both audiences. Use #CRE #Retail #Mompreneur, host an X Space for Q&A with local brokers/tenants, collaborate with complementary accounts (local merchants, property tech), and include one clear CTA per week (newsletter sign-up, tenant lead form or booking link).","roast":"You’ve tweeted 25,000 times but still act surprised when a Southwest rep saves your Vegas night—your timeline is so busy it should charge rent. Seriously, your DMs must moonlight as a property-management help desk.","win":"Built a trusted public voice that crosses CRE and family audiences—demonstrated by multiple viral posts (millions of views and tens of thousands of likes) and a strong reputation leading the Foresite team to successfully expand and fill shopping-center tenants."},"created":1774572920908,"type":"the connector","id":"bethanyjbabcock"},{"user":{"id":"17493187","name":"aileenlee","description":"Founder of @CowboyVC, we back & help build seed stage tech cos. \nMom/wife who❤️ food, tennis, travel & fighting for equality. Pitches to https://t.co/NqGqheN6eu, not DM pls.","followers_count":95390,"friends_count":2906,"statuses_count":5889,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1280437344/ALee_11-04_crop_3_normal.jpg","screen_name":"aileenlee","location":"palo alto, ca","entities":{"description":{"urls":[{"display_url":"cowboy.vc","expanded_url":"http://cowboy.vc","indices":[137,160],"url":"https://t.co/NqGqheN6eu"}]},"url":{"urls":[{"display_url":"cowboy.vc","expanded_url":"http://cowboy.vc","indices":[0,23],"url":"https://t.co/NqGqheN6eu"}]}}},"details":{"type":"The Connector","description":"Founder of CowboyVC who backs and helps build seed-stage tech companies while balancing life as a mom and wife who loves food, tennis, travel, and fighting for equality. Highly engaged on X with data-driven takes, founder outreach, and community events like office hours. Converts industry insight into opportunity—bringing founders, investors, and operators together.","purpose":"To identify, fund, and accelerate early-stage founders by connecting them to capital, operators, and insights that turn small ideas into category-defining companies while pushing for greater equity and access in tech.","beliefs":"Believes in founder-first, data-informed investing; that community and honest feedback accelerate startup success; that overlooked or 'unsexy' industries are massive opportunities; and that building more equitable access to capital and leadership matters.","facts":"Fun fact: she was part of the original 'unicorn' analysis that helped coin the term. Profile signals: Founder of @CowboyVC, ~95k followers, follows ~2.9k, ~5.9k tweets, explicitly asks for pitches via a link (please no DMs). Loves food, tennis, travel, and fights for equality.","strength":"Deep network and credibility in seed investing, strong voice on macro trends (high-engagement threads), clear investment themes, community-building through office hours and events, and an ability to translate data into memorable narratives.","weakness":"Spreads attention across investing, family, events, and content—so responses can feel selective; 'no DMs' posture can shut down serendipitous conversations; occasional shorthand tweets leave room for misinterpretation.","roast":"You call yourself a cowboy but your DMs are fenced tighter than a boutique ranch—'not DM pls' is the polite way of saying 'I’ll meet you at the corral if you RSVP and bring a slide deck.'","win":"Helping build CowboyVC into a visible seed-stage brand, driving high-impact analysis (the original unicorn insight) and hosting accessible office hours that connect early founders with investors and operator mentors.","recommendation":"Grow on X by leaning into repeatable, high-value formats: a pinned 'How to Pitch CowboyVC' thread with a submission template and examples; a regular 'Unicorn Update' or investment-theme thread series; short video clips (60–90s) explaining portfolio lessons; host monthly X Spaces with founders and co-investors; boost discoverability with targeted tweet threads on niche sectors you hunt (AI for regulated industries, prof'l services); engage more in top-thread replies to amplify reach; and collaborate with other VCs/ops for joint AMAs to unlock their audiences."},"created":1774572451246,"type":"the connector","id":"aileenlee"},{"user":{"id":"1424417811745570824","name":"Uttam | Backlinks + Digital PR","description":"Building Digital PR backlinks for Startups\n\nNeed backlinks? 💬 DM me!","followers_count":1281,"friends_count":199,"statuses_count":1116,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1927769955212349440/Eq0ChkZH_normal.jpg","screen_name":"uttxm_","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Connector","description":"Uttam builds Digital PR backlinks for startups, turning product stories into high-quality links and attention. He sparks conversations with sharp, founder-focused questions that drive engagement and discovery. Need backlinks? DM him — he actually answers.","purpose":"To help startups gain attention, credibility, and traction by connecting them to journalists, publications, and high-authority links that turn ideas into visible momentum.","beliefs":"Believes clarity beats complexity, feedback is a superpower, and consistency + smart outreach wins more than perfect engineering. Values authenticity, community-driven growth, and practical tactics over vanity metrics.","facts":"Fun fact: one of his question tweets hit ~2.15 million views and hundreds of replies — proof that asking the right question can be the best PR. He runs an active account (1,281 followers, 1,116 tweets) and keeps DMs open for leads.","strength":"Great at starting conversations, building relationships, and converting engagement into leads; skilled in Digital PR and backlink strategies tailored for startups; quick to provoke useful feedback and actionable threads.","weakness":"Can get pulled into endless debate threads that eat time; relies heavily on DMs for business (which limits scalable lead capture); occasionally risks over-simplifying complex PR results into quick takes.","roast":"Uttam posts so many provocative questions he’s single-handedly keeping poll creators in business — also he thinks 'caffeine + courage' is a business model, not a coping mechanism.","win":"A single question tweet reached ~2.15M views and sparked massive engagement — generating leads, conversations, and clear social proof that his approach to Digital PR resonates.","recommendation":"Pin a case-study thread showing before/after backlink impact (traffic, DR, referral links). Post regular 3–5 tweet case study threads with screenshots and metrics, then turn them into short videos. Use targeted reply threads to journalists and founders, join X Spaces on PR/startups, and create a simple lead magnet (one-page 'Backlink Checklist') linked in bio to convert DMs into trackable leads."},"created":1774572063550,"type":"the connector","id":"uttxm_"},{"user":{"id":"22514020","name":"Rob Hallam","description":"","followers_count":13,"friends_count":0,"statuses_count":3,"profile_image_url_https":"https://abs.twimg.com/sticky/default_profile_images/default_profile_normal.png","screen_name":"robhallam","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Connector","description":"Rob is a warm, outdoorsy storyteller who shares small, sincere moments — like family hikes — with a tiny but genuine audience. He posts infrequently (three tweets) but makes each update feel like a postcard from a perfect Colorado day. Quiet, personal, and grounded in relationships, he’s the kind of account that feels like an old friend.","purpose":"To celebrate and preserve meaningful moments with family and friends, using simple, nature‑centered stories to remind others (and himself) of what really matters: connection, presence, and shared adventures.","beliefs":"Values family time, fresh air, and low‑fuss authenticity; believes experiences beat possessions, small communities are powerful, and a good hike can reset perspective. He likely trusts word‑of‑mouth, photos, and real stories over flashy promotion.","facts":"Fun fact: Rob has 13 followers, follows 0 people, and has tweeted three times — yet one of those tweets features daughter Sarah and friend Bella hiking Raspberry Mt on a perfect Colorado day. He prefers showing life through moments rather than chasing follower counts.","strength":"Authenticity and warmth — his posts feel personal and trustworthy. He captures relatable, shareable moments (family hikes, scenic snaps) that invite empathy and nostalgia. Low noise: his sparse posting makes each message stand out.","weakness":"Limited reach and engagement — following no one and tweeting rarely keeps him invisible to larger audiences. He also misses growth opportunities by not interacting, using hashtags, or building a network.","roast":"Rob’s Twitter strategy is peak minimalist: 13 followers, zero follows, and three tweets — he’s basically running a boutique social club that only admits people who already live next door. If his account were a trail, it’d be the one only locals know about, blissfully off the map.","win":"Sharing a perfect family hike up Raspberry Mt with daughter Sarah and friend Bella — a genuine, shareable moment that captures both connection and a beautiful Colorado day.","recommendation":"Be more social: follow local hiking groups, tag people in photos, and reply to similar posts. Post regularly (1–3 times/week) with good photos, short stories, and relevant hashtags (#hiking, #Colorado, #family). Pin a standout tweet (like the Raspberry Mt hike), use location tags, engage with other hikers’ posts, and join or host a Space or thread about local trails to grow relationships and visibility."},"created":1774570461521,"type":"the connector","id":"robhallam"},{"user":{"id":"1556174261655584768","name":"PLAN B PARAGUAY","description":"Paraguayan Residency, Community, Freedom🕊️🇵🇾........ ➡️ Book a free call ☎️ https://t.co/AlGAimcZgJ","followers_count":20080,"friends_count":1010,"statuses_count":25070,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1607827083610169344/Z6pKf6Kt_normal.jpg","screen_name":"planbparaguay","location":"Asuncion, Paraguay","entities":{"description":{"urls":[{"display_url":"calendly.com/d/ck5m-9ww-fqg","expanded_url":"https://calendly.com/d/ck5m-9ww-fqg","indices":[76,99],"url":"https://t.co/AlGAimcZgJ"}]},"url":{"urls":[{"display_url":"planbparaguay.com","expanded_url":"https://www.planbparaguay.com","indices":[0,23],"url":"https://t.co/3nj5xpYz8e"}]}}},"details":{"type":"The Connector","description":"A proud Paraguayan community-builder who mixes practical residency advice with mouth-watering local lifestyle content — food, culture, and freedom-first living. They turn national pride into shareable moments and a serviceable call-to-action for people curious about relocating to Paraguay. Casual, persuasive, and endlessly engaged with their audience.","purpose":"To grow and empower a global community around Paraguayan residency and lifestyle by making relocation feel accessible, delicious, and culturally irresistible; to be the go-to bridge between curious newcomers and real, on-the-ground Paraguay opportunities.","beliefs":"Values community, personal freedom, and pragmatic optimism; believes that Paraguay is an underrated gem worth shouting about, that good deals and honest local recommendations build trust, and that real connection comes from sharing everyday life (and great meals).","facts":"Fun fact: PLAN B PARAGUAY has tweeted over 25,070 times and built a following of about 20k people — and one of their posts about the new Silvio Pettirossi airport reached more than 133,000 views. Also: they will happily defend Paraguay's milanesa or a $20 tomahawk to the death.","strength":"Authenticity and frequency — a relatable voice that combines local expertise (food, culture, residency) with high engagement; strong community focus and a clear, actionable CTA (book a free call).","weakness":"Can be polarizing and a bit single-minded about how great Paraguay is (which can read as defensive), sometimes leans heavily on promotional posts over storytelling, and could underuse multimedia and bilingual reach to scale beyond the current niche.","roast":"You rave about Paraguayan steaks like a devoted food missionary — if someone dares say otherwise, you’ll organize a milanesa intervention and insist they taste it while signing up for residency on the spot.","win":"Turned national updates into viral reach — the thread about the new Silvio Pettirossi airport hit 133k+ views, demonstrating clear influence on conversations about Paraguay’s future and cementing credibility as a local authority.","recommendation":"Pin a bilingual CTA (book a free call + short testimonials), start regular X Spaces in Spanish and English to capture movers and expats, post short native videos/reels of food, neighborhoods, and client success stories, run targeted ads promoting the residency call to lookalike audiences, collaborate with Paraguayan businesses and travel creators for cross-promotion, and use thread-driven storytelling (one narrative per thread) to turn news and lifestyle posts into persistent discovery content."},"created":1774570165853,"type":"the connector","id":"planbparaguay"},{"user":{"id":"17203692","name":"jason liu","description":"dx @openai, @a16z scout","followers_count":50380,"friends_count":2505,"statuses_count":33569,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2031466894478503936/MGS4Spbe_normal.jpg","screen_name":"jxnlco","location":"San Francisco, CA","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"jxnl.co","expanded_url":"http://jxnl.co","indices":[0,23],"url":"https://t.co/kkJpjwFMDL"}]}}},"details":{"type":"The Connector","description":"Jason Liu is a warm, curious developer-experience builder (dx @openai) and a16z scout who turns technical takes and small life habits into viral conversations. He blends candid mental-health check-ins, practical coding commentary, and social tips—so people feel smarter and less alone. His feed reads like a meetup where everyone's invited and someone brought curry.","purpose":"To create genuine connections between people in tech and everyday life: normalizing vulnerability, sharing useful practice, and building small rituals (sports, pottery, shared meals) that help communities stick together and ship better work.","beliefs":"Jason values authenticity over polish, curiosity over certainty, and generosity over gatekeeping. He believes that craft and community amplify each other, that mental health is core to sustainable creativity, and that practical, lived advice beats abstract pontification.","facts":"Fun fact: he does BJJ, throws pottery, and literally brings Japanese curry katsu to the studio—proof he networks with a rice spoon as well as a handshake. Also: ~50.3k followers, 33,569 tweets, and one mental-health tweet that got 2.3M+ views.","strength":"Exceptional at turning personal, relatable moments into high-engagement posts; credible tech background (OpenAI + a16z) gives weight; consistent output and a friendly voice that invites replies and collaboration.","weakness":"Can spread attention across too many topics (tech, mental health, hobbies), risking mixed signals; prone to self-deprecating detachment that can undermine momentum; high posting volume may lead to audience fatigue without clear hooks.","roast":"Jason says he's 'no longer ambitious' but somehow amassed 50k followers by being aggressively chill—it's like watching someone win a race while politely refusing the medal.","win":"A brutally honest mental-health tweet that hit 2.3M+ views and 43k likes, sparking wide conversation and significantly growing his audience while cementing his reputation as a candid, relatable voice in tech.","recommendation":"Turn viral sparks into repeatable formats: (1) Create 2–3 staple threads — e.g., mental-health micro-practices, coding-interview feels with concrete takeaways, and 'how I make friends' playbooks — and pin one. (2) Use Spaces/AMA sessions and short video clips showing BJJ/pottery/curry to humanize the brand. (3) Prompt followers to reply with stories (use polls) and stitch top replies into follow-up threads. (4) Collaborate with a16z founders and DX folks for co-hosted threads/Spaces. (5) Post fewer, higher-signal threads per week and repurpose them into decks/newsletters to turn attention into a durable audience."},"created":1774563960290,"type":"the connector","id":"jxnlco"},{"user":{"id":"1820603255069794304","name":"Roxom TV","description":"The Beating Heart of Bitcoin and World News. Streaming LIVE 24/7 from studios in the US, UK & Hong Kong on https://t.co/Wial6xWQOa, YouTube, X & Rumble","followers_count":6915,"friends_count":1451,"statuses_count":10217,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1897321135106031619/Tpff1aSF_normal.jpg","screen_name":"RoxomTV","location":"","entities":{"description":{"urls":[{"display_url":"Roxom.tv","expanded_url":"http://Roxom.tv","indices":[107,130],"url":"https://t.co/Wial6xWQOa"}]},"url":{"urls":[{"display_url":"roxom.tv","expanded_url":"https://roxom.tv/","indices":[0,23],"url":"https://t.co/KvaG6atSld"}]}}},"details":{"type":"The Connector","description":"Roxom TV is the beating heart of Bitcoin and world news — a 24/7 live streaming hub that blends breaking crypto scoops, hype, and community energy from studios in the US, UK & Hong Kong. They spark conversations, run viral giveaways, and turn headlines into shareable moments across X, YouTube and Rumble. Expect nonstop coverage, strong engagement, and a feed that never sleeps.","purpose":"To connect global Bitcoin fans with timely news, big personalities, and community-driven moments that accelerate adoption, spark debate, and keep the ecosystem informed and energized around the clock.","beliefs":"Pro-Bitcoin and pro-community: they value transparency, rapid news flow, decentralised money, and the power of a united audience. They believe attention is currency and that collective engagement (giveaways, polls, debates) helps grow both the community and the narrative around Bitcoin.","facts":"Streams LIVE 24/7 from studios in the US, UK & Hong Kong; has tweeted over 10,000 times and runs audience-driving giveaways that routinely generate hundreds of replies and retweets.","strength":"Relentless cadence and reach — nonstop live streams, frequent posting, viral-ready headlines, and high-audience engagement (giveaways and breaking scoops that get tens of thousands of views). Great at creating buzz and connecting people across time zones.","weakness":"Can lean toward hype and surface-level coverage; heavy reliance on giveaways risks attracting low-quality followers and noisy replies rather than long-term community advocates. Occasional sensationalism may undercut credibility with more analytical audiences.","recommendation":"Lean into your connective advantage: post short, shareable clips of live guests and scoops, run X Spaces AMAs with key Bitcoin figures, pin a clear value-packed thread (daily roundup + why it matters), use targeted giveaways to reward meaningful engagement (e.g., best thread or prediction), and collaborate with prominent accounts (tag & quote Michael Saylor-type figures) to amplify credibility. Use analytics to post at peak global overlap times and convert giveaway followers into subscribers with exclusive long-form content on YouTube/Rumble.","roast":"Roxom TV streams so much 24/7 that their servers need a coffee break — and their giveaway schedule is so generous, even Satoshi would RSVP just to get a referral code.","win":"Built a global, around-the-clock Bitcoin news operation with consistently viral moments — e.g., breaking scoops and threads that pull tens of thousands of views and hundreds of retweets, turning Roxom TV into a go-to hub for crypto news and community engagement."},"created":1774559375728,"type":"the connector","id":"roxomtv"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
SuperX
