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Working for a better journalism future. Founder, @theinformation. Founder, @lessinmedia. Co-host @moreorlesspod

1k following117k followers

The Thought Leader

Founder of The Information and Lessin Media, Jessica Lessin champions smarter, more accountable journalism while running a sharp, no-nonsense commentary feed. She mixes industry scoops, media criticism, and podcasting to shape how readers and insiders think about tech and news. Her voice is equal parts founder, editor, and provoker.

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You run a subscription newsroom and a podcast but tweet like every newsroom errand is a breaking scoop, calm down, Jessica, not every Duane Reade deserves an editorial, but we still love that you’ll editorialize it into a cultural thesis.

Built The Information into a respected, subscription-funded newsroom and turned that credibility into a platform (and podcast) that shapes tech and media conversations, an entrepreneurial-media success story that many legacy outlets still envy.

To raise the bar for journalism by building sustainable, independent media that informs industry insiders and the public, holds powerful institutions accountable, and pushes conversations about tech, policy, and media forward.

Journalism should be rigorous, independent, and financially viable; transparency and accountability matter; tech and media shape civic life and therefore merit skeptical, evidence-based scrutiny; diversity and fair representation in institutions improve decision-making.

Deep subject-matter expertise in media and tech, credibility as a founder/editor, sharp instincts for newsworthy angles, an engaged professional audience, and the ability to turn complex industry shifts into pithy, influential takes.

A blunt, combative style can polarize and occasionally alienate potential allies; focus on high-level industry issues may overlook lighter, more accessible content that broadens reach.

To grow on X, double down on data-driven threads that break down industry moves (convert newsletter scoops into thread form), routinely post short podcast clips and charts for shareability, host regular X Spaces or AMAs with newsmakers, pin a flagship explainer thread about what you cover, cross-promote with industry leaders, and balance sharp critique with a few behind-the-scenes or personal moments to humanize the brand.

Fun fact: Jessica has tweeted ~14,698 times and built an engaged audience of ~117,588 followers while launching subscription-first outlets and co-hosting a popular podcast, proof she can both build products and start conversations.

Top tweets of Jessica Lessin

For @wsj to say flat out that SVB could have failed because they added non-white men to their board shows how far behind the times (and certifiably stupid) this publication really is. It makes me so angry and very sad. WSJ readers and staff deserve better.

3M

Whatever happens to @OpenAI five years from now (and I think that is a very open question), @sama will go down as one heck of a dealmaker. Pulling off deals of this scope with Microsoft AND Apple is probably like an n of 1 right now.

144k

Thank you to @TheAtlantic for publishing my op-ed on why these AI licensing deals represent a fatal error for publishers. Once a week someone in publishing tells me “this time will be different.” I don’t see it and here is why: theatlantic.com/technology/arc…

192k

Most engaged tweets of Jessica Lessin

For @wsj to say flat out that SVB could have failed because they added non-white men to their board shows how far behind the times (and certifiably stupid) this publication really is. It makes me so angry and very sad. WSJ readers and staff deserve better.

3M

Whatever happens to @OpenAI five years from now (and I think that is a very open question), @sama will go down as one heck of a dealmaker. Pulling off deals of this scope with Microsoft AND Apple is probably like an n of 1 right now.

144k

This is excellent comms from @sama. An eye popping stat and an easy to understand claim. I hate, though, this budding movement to frame the business model debate as elitism versus anti-elitism. When chatbots launched with subscription business models, I thought it would be a great new era of consumer tech with blended ads and subs, much as we've seen with Netflix, Spotify etc. It would be a shame if the OpenAI vs. Anthropic rivalry wipes that away and makes it seems like subscriptions are only the domain of the elite. So many other consumer businesses show otherwise, and they are better off for the balance.

67k

Thank you to @TheAtlantic for publishing my op-ed on why these AI licensing deals represent a fatal error for publishers. Once a week someone in publishing tells me “this time will be different.” I don’t see it and here is why: theatlantic.com/technology/arc…

192k

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