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Writing @Pragmatic_Eng, the #1 software engineering newsletter on Substack. Author of @EngGuidebook. Formerly Uber & Skype.
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The Thought Leader
Gergely Orosz is the author of EngGuidebook and the writer behind @Pragmatic_Eng, the #1 software engineering newsletter on Substack. A former Uber & Skype engineer with a sharp, pragmatic voice, he turns engineering lessons into clear, actionable wisdom for thousands. His mix of data-driven posts, ethical takes, and product observations makes him a trusted signal in tech conversations.
Gergely writes so many impeccable engineering takeaways that every time you open his feed you feel both wiser and personally underperforming, like getting graded by a kindly professor who also used to deploy at Uber.
Built the #1 software engineering newsletter on Substack and a six-figure-strong audience on X, turning hands-on industry experience into a widely trusted resource for engineers and leaders.
To elevate software engineering practice by turning frontline experience into practical guidance, ethical perspective, and reproducible lessons that help engineers and leaders make better decisions.
Values clarity, pragmatism, and evidence over hype; believes engineering is both a craft and a social system that improves when people share honest lessons, prioritize security and privacy by design, and protect communal goodwill.
Credibility from real-world experience (Uber, Skype), consistent long-form output, data-driven insights, a strong, trusted voice in the engineering community, and an audience that amplifies his work.
Can be perceived as blunt or overly analytical in short-form debates, which can attract heated replies; prolific posting risks diluting attention across many threads rather than concentrating impact.
On X, convert newsletter lessons into bite-sized, serializable threads with clear TL;DRs and a call-to-action to subscribe; pin an evergreen âbest-ofâ thread; reuse short explainer videos and quote tweets to resurface older essays; collaborate with peers for co-authored threads and AMAs to tap new audiences.
Fun fact: Gergely runs the top software engineering Substack and has 321,226 followers on X, has tweeted 44,545 times, and one of his tweets about VPNs garnered over 3 million views, yes, engineers will read privacy homework on the timeline.
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She values humility, reproducibility, and shipping over perfection.","facts":"Fun fact: After 'going public' she clocked 32+ million real-life views, built a 300k+ community, and now 50k+ AI learners use her free tools every month.","strength":"Viral content instincts, product-first mindset, technical chops to ship AI agents and automations, ruthless prioritization as a solo founder, and a knack for turning complex tech into clear, usable templates and prompts.","weakness":"Privacy trade-offs and risk of burnout from building solo, difficulty saying 'no' (she admits it), and the scaling limits of being a one-person distribution engineâplus occasional context-switching that kills momentum.","recommendation":"Pin a single âstarter packâ thread linking the free prompts/tools and a clear CTA; publish short search-optimized micro-lessons (thread + one tweet summary) for discoverability; repurpose top TikToks into X threads and clips; use automated DMs or agents to onboard new followers to the 800+ templates; host regular Spaces/AMAs with collaborators to convert viewers into community members.","roast":"You went from 'invisible' to 'irresistible' so fast you probably have more strangers IRL asking for career advice than you do private timeâcongrats, you've become the human FAQ for everyone's AI crisis of confidence.","win":"Built a thriving ecosystem solo: 300k+ community, free tools used by 50k+ learners monthly, and 32+ million views after choosing to 'go public'âall without a team or paid traffic."},"created":1774559452316,"type":"the thought leader","id":"sabrina_ramonov"},{"user":{"id":"43061739","name":"Arnaud Bertrand","description":"Entrepreneur. 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Subscribe if you like what I write.","purpose":"To translate complex tech and geopolitical developments into clear, shareable insights that inform public debate, influence builders and policymakers, and connect curious minds across borders.","beliefs":"Values rigorous evidence, nuance, and cross-cultural curiosity; believes entrepreneurship and innovation can solve real problems but also that open debate and accountability are essential. Skeptical of easy narratives, he prizes facts, first-hand reporting, and provocative questions that push people to think harder.","facts":"Fun fact: Arnaud has 391,723 followers and has tweeted 44,962 times â and one of his threads about a Chinese bone-glue tech hit ~12.96 million views and 152k likes. He founded HouseTrip and sold it to TripAdvisor, then pivoted to becoming a high-impact writer and commentator.","strength":"Outstanding at digging up primary sources, synthesizing complex topics into readable threads, and driving huge engagement; combines founder credibility with an authoritative, curious voice that people trust and amplify.","weakness":"Can be polarizing â strong takes invite backlash and heated replies; prolific tweeting sometimes dilutes signal and makes it hard for newcomers to find the very best content among the noise.","recommendation":"Pin a few evergreen, multimedia threads (TL;DR + key links + visuals) so newcomers get your best work immediately. Use high-quality infographics and short video summaries to increase shareability, repurpose threads into a newsletter or Substack for deeper monetization, host regular Spaces/Q&As to convert followers into loyal subscribers, and collaborate with other thought leaders to tap adjacent audiences. Finally, add succinct TL;DRs to long threads so skimmers stick around.","roast":"Youâve sold a startup to TripAdvisor, but your tweet count proves the real exit was from restraint â at this rate, your archive will need its own investor deck. Also, congrats on treating X like a research paper server; I'm just waiting for the footnotes to get a footnote.","win":"Built and exited HouseTrip to TripAdvisor â a major founder exit â and then parlayed that credibility into massive public influence, including threads that rack up millions of views and shape global conversations."},"created":1774559320112,"type":"the thought leader","id":"rnaudbertrand"},{"user":{"id":"3161075933","name":"Rian Doris","description":"Helped 15k+ entrepreneurs access flow state, including execs at Google, Meta, and Accenture | Founder & CEO of https://t.co/4xVoiWtZEz\n\n| 490k YouTube | Forbes 30u30 |","followers_count":9651,"friends_count":64,"statuses_count":1671,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1655731071970054144/_0Onbx-a_normal.jpg","screen_name":"RianSweetDoris","location":"Master Flow State In 30 Days:","entities":{"description":{"urls":[{"display_url":"FlowState.com","expanded_url":"http://FlowState.com","indices":[111,134],"url":"https://t.co/4xVoiWtZEz"}]},"url":{"urls":[{"display_url":"flowstate.com/?utm_source=x&âŚ","expanded_url":"https://flowstate.com/?utm_source=x&utm_medium=&utm_campaign=","indices":[0,23],"url":"https://t.co/SrSyjpsIiI"}]}}},"details":{"type":"The Thought Leader","description":"Rian Doris is a founder and CEO who coaches entrepreneurs and executives into high-performance flow states, with a massive YouTube audience and a Forbes 30 Under 30 nod. His work blends practical frameworks, viral micro-lessons, and high credibility from helping execs at Google, Meta, and Accenture. On X he punches above his follower count with several tweets that reached millions of views.","purpose":"To unlock peak performance for ambitious people by teaching repeatable, science-backed ways to access flowâturning scattered effort into consistent breakthrough results and helping teams and founders become their most productive, creative selves.","beliefs":"Evidence over hype: small, repeatable habits compound into transformative capabilities; accessibility mattersâhigh performance should be teachable, not mystical; clarity beats complexityâsimple frameworks scale; community and storytelling accelerate adoption.","facts":"Fun fact: Rian has helped 15,000+ entrepreneurs (including execs at Google, Meta, and Accenture), runs a 490k-subscriber YouTube channel, and has multiple tweets with millions of viewsâyet has under 10k followers on X.","strength":"Credibility (Forbes 30u30 + big-name clients), outstanding content creation skills across video and short-form, a clear, repeatable methodology for flow, and demonstrated ability to spark viral conversations.","weakness":"Underleveraged on X compared to YouTubeâaudience distribution is unbalanced; can lean too polished or long-form for the fast, conversational rhythm of X; occasional tendency to treat nuance like a tweet-sized debate, which can dilute engagement.","roast":"Youâve built a 490k YouTube following but only <10k on X â youâre the person who throws a stadium show and then quietly posts the highlights on a community bulletin board.","win":"Built a 490k YouTube audience, coached 15k+ entrepreneurs (including major tech execs), and earned Forbes 30 Under 30âproof that your methods scale and resonate.","recommendation":"Turn your YouTube authority into X momentum: post bite-sized, standalone micro-lessons from videos (30â60s clips or single-tweet frameworks), thread your best video into a 6â10 tweet step-by-step guide with timestamps and CTAs, and pin a high-performing clip. Host weekly Spaces with case studies (invite a past executive client), reply publically to comments with thoughtful adds to seed conversations, and repurpose viral tweets into recurring series (e.g., #FlowFriday). Use analytics to double down on formats that drive views and replies, cross-promote every YouTube upload with 3â5 X-native posts in the following 48 hours, and collaborate with 2â3 complementary creators per month to unlock network effects."},"created":1774559294130,"type":"the thought leader","id":"riansweetdoris"},{"user":{"id":"1332859752880156672","name":"PEoperatorâĄď¸","description":"Former private equity operator. Current CEO. Sharing deals, stories, and lessons from my career | book recs: https://t.co/6HlJT9UxgA","followers_count":15228,"friends_count":426,"statuses_count":12839,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2006707457158950912/E0obQUl7_normal.jpg","screen_name":"PEoperator","location":"Peoperator.co","entities":{"description":{"urls":[{"display_url":"peoperator.co","expanded_url":"http://peoperator.co","indices":[109,132],"url":"https://t.co/6HlJT9UxgA"}]},"url":{"urls":[{"display_url":"peoperator.substack.com","expanded_url":"http://peoperator.substack.com","indices":[0,23],"url":"https://t.co/NyeKTRzMF7"}]}}},"details":{"type":"The Thought Leader","description":"PEoperatorâĄď¸ is a former private equity operator turned CEO who dishes out hard-won deal stories, career lessons, and hand-picked book recs with boardroom authority and a wink. His feed blends contrarian macro takes, practical advice, and short, punchy observations that land hard. If mentorship had a Twitter handle, this is it.","purpose":"To translate dealroom rigor and decades of operator experience into clear, actionable wisdom that helps ambitious professionals move beyond analysis paralysis and become decisive leaders; to curate timeless reading and practical frameworks that scale other people's careers.","beliefs":"Believes decisive action beats endless spreadsheeting, that contrarian strategic bets can create generational value, and that timeless wisdom (from knights to modern operators) still teaches modern leadership. Values clarity, intellectual curiosity, and practical mentorship over theory for its own sake.","facts":"Fun fact: PEoperatorâĄď¸ has tweeted 12,839 times and built a 15,228-strong audience â his top tweet about black coffee racked up ~580,996 views and nearly 9,400 likes. Profile explicitly lists former private equity operator â current CEO and shares a public book list.","strength":"Credibility from real-world deal experience, knack for pithy, high-engagement tweets, excellent book curation, contrarian big-picture thinking, and an authoritative yet approachable voice that mentors followers without lecturing.","weakness":"Can be a touch brusque or elitist in tone (the \"just move past the spreadsheet\" vibe), leans heavily on text so opportunities for richer media are missed, and high tweet volume risks diluting signal or alienating followers who want deeper threads or open dialogue.","recommendation":"Run a recurring 'Deal Postmortem' thread series breaking down one deal or lesson in 6â10 tweets; pin a short intro thread + booklist; convert top tweets into 60â90s video clips or dual-image carousels for higher share rate; host monthly X Spaces/book club with featured authors and Q&A; actively quote-tweet replies to highlight community insights and turn viral one-offs into serialized content.","roast":"You tweet like a CEO who drinks black coffee to fuel decisive boardroom moves and treats spreadsheets like emotional crutchesâtell us which Excel column you cried into last, billionaire-in-training.","win":"Successfully pivoted from private equity operator to CEO while building a highly engaged audience (15k+) and producing viral, career-defining tweets â including a top post with ~580k views and nearly 9.4k likes."},"created":1774559203376,"type":"the thought leader","id":"peoperator"},{"user":{"id":"2828817653","name":"Katelyn Bourgoin đ§ ","description":"Idea owners get rich // Founder of @beunignorable, the Ownable Ideas agency","followers_count":141019,"friends_count":990,"statuses_count":47035,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1609020430999764992/vJIJ3g9I_normal.jpg","screen_name":"KateBour","location":"Be unignorable đ","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"beunignorable.com","expanded_url":"https://www.beunignorable.com/","indices":[0,23],"url":"https://t.co/a44qvZnExr"}]}}},"details":{"type":"The Thought Leader","description":"A solo-founder who turns research-backed insights into viral frameworks and practical pricing tactics. Katelyn teaches creators and founders how to build 'ownable' ideas and profitable products without a team. Her feed translates cognitive science into actions you can actually use.","purpose":"To make customer research and behavioral science accessible so idea-owners can build products people actually wantâhelping creators convert smart thinking into real revenue and lasting differentiation.","beliefs":"Evidence over ego: test your assumptions before you build. Clarity and ownership matter more than trend-chasing. Small, repeatable frameworks beat flashy one-offs. Independence and efficiency are powerful business strategies.","facts":"Runs a $400K/year business with zero employees; 141,019 followers and 47,035 tweets; spent 1,500+ hours studying cognitive biases; posted a tweet that reached ~1.93M views.","strength":"Turns complex research into bite-sized, viral frameworks; credibility from hands-on results (solo revenue + repeatable tools); high engagement and an authoritative voice on pricing and buyer psychology.","weakness":"Can over-index on frameworks to the point of sounding prescriptive; solo bandwidth constraints; risk of repeating core ideas too often for new followers; sometimes reduces messy nuance for snackable content.","recommendation":"Pin a flagship thread that distills your 'Ownable Ideas' framework and link it in your bio. Publish one 10â15 tweet deep-dive per week with a TL;DR, step-by-step next actions, and a template people can steal. Share short video clips (30â60s) of you explaining a bias or pricing tip, then turn replies into follow-up threads. Host a monthly Space to dissect a real case study and invite audience takeawaysâpromote it with polls and teaser threads to boost discovery.","roast":"You treat every casual convo like a customer interviewâpeople RSVP to hang out and leave with a consent form and an action item list.","win":"Built a 141K audience and a $400K/yr solo business, plus a single tweet that reached nearly 2 million peopleâproof her frameworks actually travel."},"created":1774558726597,"type":"the thought leader","id":"katebour"},{"user":{"id":"26801410","name":"Jason Shuman","description":"GP @PrimaryVC focused on Hardware, Vertical AI, Vertical Integrators | Former @Uber Driver | BoD @info4pi","followers_count":16194,"friends_count":3766,"statuses_count":14242,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1409572584673456131/AT4LOxpP_normal.jpg","screen_name":"JasonrShuman","location":"New York, NY","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"primary.vc","expanded_url":"http://www.primary.vc","indices":[0,23],"url":"https://t.co/ZWlzoIYS92"}]}}},"details":{"type":"The Thought Leader","description":"GP at PrimaryVC who translates messy, real-world problems into sharp, investable insights about hardware, vertical AI, and integrators. Former Uber driver turned board member and prolific tweeter who blends street-level hustle with technical conviction. Known for viral takes that force the industry to reckon with practical bottlenecks.","purpose":"To accelerate pragmatic AI and hardware adoption by funding and connecting builders who solve real operational problemsâbridging the gap between shiny models and messy Main Street systems so technology actually creates value.","beliefs":"Values practicality over hype, believes humans and trades matter as much as models and chips, and trusts deep domain expertise (vertical integrators, electricians, operators) to win long-term. Skeptical of one-click narratives and evangelizes that data quality, installation, and local expertise are the true constraints on AI impact.","facts":"Fun fact: Jason used to drive for Uber before becoming a GP at PrimaryVC. Heâs got ~16k followers, 14k+ tweets, sits on the board of info4pi, and routinely posts threads that hit seven-figure viewsâe.g., viral takes on Gen Z subject lines, electricians as an AI bottleneck, and Gemini vs. ChatGPT.","strength":"Sees real-world bottlenecks others miss, combines operator empathy with investor leverage, strong network across hardware, AI, and integrators, excellent at turning a sharp contrarian premise into viral conversations and action.","weakness":"Can come off contrarian or brusque in quick takes, which occasionally alienates conservative operators or academics; high tweet volume risks diluting signal or feeding performative debates rather than long-term narrative building.","roast":"From Uber backseat to VC backchannelâyouâve leveled up, but you still treat every tweet like a rideshare destination: short, direct, and with a 4.9-star opinion rating. Just donât start charging surge pricing for your hot takes.","win":"Built a reputation as the go-to voice for practical AI adoptionâturning street-level hustle into influence at PrimaryVC with multiple million-view tweets that shift conversations among founders, operators, and LPs (and a sweet board seat at info4pi to boot).","recommendation":"Double down on high-signal thread series that show before/after case studies of deployments (hardware + integrator + ROI). Post short clip highlights or AMAs with portfolio operators, pin a concise explainer thread about the \"Do It For Me\" economy, and use targeted replies to engage SMBs and tradespeopleâturn viral takes into a repeatable content funnel that drives founder/LP intros and real-world customer stories."},"created":1774558534807,"type":"the thought leader","id":"jasonrshuman"},{"user":{"id":"950456353","name":"Jack đ¤","description":"10 years of Robot-Maxxing. I invest in robotics and physical AI. Posts are for entertainment & not investment advice.","followers_count":12833,"friends_count":9703,"statuses_count":3815,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1778390603446763520/RPDobOji_normal.jpg","screen_name":"JacklouisP","location":"London, England","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"robotiq.substack.com/subscribe","expanded_url":"https://robotiq.substack.com/subscribe","indices":[0,23],"url":"https://t.co/GXnwCRkPMS"}]}}},"details":{"type":"The Thought Leader","description":"Jack đ¤ is a witty, industry-savvy voice in robotics and physical AI with a decade of ârobot-maxxingâ experience. He blends technical deep-dives, investigative threads, and sharp humor to educate and entertain a growing audience of 12.8k followers. His posts spark conversations across security, policy, and designâalways with a wink that posts are for entertainment and not investment advice.","purpose":"To demystify the future of physical AI and robotics by surfacing hard technical truths, industry backstories, and entertaining demonstrations that push conversations toward safer, smarter, and more accountable robotics.","beliefs":"Jack believes transparency, rigorous engineering, and a healthy dose of skepticism are the fastest routes to better robotics; that industry narratives matter (who owns what impacts tech sovereignty); and that humor is a powerful tool for making complex technical issues accessible and shareable.","facts":"Fun fact: Jack has spent 10 years ârobot-maxxingâ â investing in robotics and physical AI while turning viral threads into mini-engineering classrooms. He once spotlighted an IoT auth flaw in a vacuum that prompted immediate industry attention, and he consistently mixes trade-show demos, deep threads, and meme-ready punchlines.","strength":"Sharp technical intuition, excellent storytelling (threads that read like mini investigative reports), a knack for making esoteric topics viral, and credibility from a decade in the field that attracts both engineers and curious laypeople.","weakness":"Tendency to lean into sensational framing for virality, which can polarize audiences; sometimes the rapid-fire humor shortcuts nuance; and the high tweet volume risks diluting long-form technical authority.","recommendation":"On X, double down on serial content: run a recurring series (e.g., 'Robot Recon: Weekly Deep-Dive') with pinned threads, short demo videos, and TL;DR summaries for quick consumption. Host monthly Spaces with guest roboticists and reel highlights, tag relevant labs/companies to boost pickup, use clear thread headers and timestamps, and convert top threads into a newsletter or LinkedIn longform to capture different audience funnels.","roast":"Jackâs been robot-maxxing for a decade but still treats DMs like legacy hardwareâmostly ignored until someone tweets a vacuum photoset and then it's all critical patch notes and therapy for the internet.","win":"A viral investigative thread (2.3M+ views) that exposed an IoT auth flaw in a popular vacuum, drove a major industry conversation about device security, and helped accelerate a vendor patchâshowcasing Jackâs ability to turn technical sleuthing into real-world impact."},"created":1774558471387,"type":"the thought leader","id":"jacklouisp"},{"user":{"id":"1543121","name":"á´ á´É´ÉŞá´Ę á´ÉŞá´ssĘá´Ę đĄď¸","description":"Building AI that magnifies humans: https://t.co/CyIUpuob1c |\nFounder of Unsupervised Learning: https://t.co/CDm7FtkP8T | \nHelping people âĄď¸ Human 3.0: https://t.co/kZWav8AlQO","followers_count":154241,"friends_count":1192,"statuses_count":27983,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1983742190951030784/ddkEpDzv_normal.jpg","screen_name":"DanielMiessler","location":"San Francisco Bay Area","entities":{"description":{"urls":[{"display_url":"ul.live/PAI","expanded_url":"https://ul.live/PAI","indices":[35,58],"url":"https://t.co/CyIUpuob1c"},{"display_url":"ul.live/UL","expanded_url":"https://ul.live/UL","indices":[95,118],"url":"https://t.co/CDm7FtkP8T"},{"display_url":"ul.live/H3","expanded_url":"https://ul.live/H3","indices":[151,174],"url":"https://t.co/kZWav8AlQO"}]},"url":{"urls":[{"display_url":"danielmiessler.com","expanded_url":"https://danielmiessler.com","indices":[0,23],"url":"https://t.co/Ey1UPBOU6t"}]}}},"details":{"type":"The Thought Leader","description":"A founder and AI evangelist who turns deep analysis into crisp, actionable frameworks that help people 'magnify' their careers and lives. Delivers high-velocity original ideas, predictions, and tools that keep a large audience ahead of AI trends. Commands viral reach and consistent output that shapes conversations about Human 3.0.","purpose":"To demystify powerful AI patterns and build tools, frameworks, and thinking that enable humans to amplify their intelligence, skills, and impact â essentially helping people level up into 'Human 3.0'.","beliefs":"Values clarity, rigor, and practical thinking; believes knowledge should be translated into usable frameworks rather than just links. Trusts in accelerated skill adoption, systems-level foresight, ethical deployment of AI, and empowering individuals to stay ahead of technological shifts.","facts":"Fun fact: one of his tweets reached ~30 million views. Heâs the founder of Unsupervised Learning, has 154,241 followers, and has tweeted ~27,983 times â and still somehow finds time to publish original patterns and frameworks every week.","strength":"Relentless clarity and framing â he turns complex AI trends into memorable patterns, hooks, and tools; high credibility as a founder; excellent viral instincts and an ability to drive large-scale engagement.","weakness":"Can come across as relentlessly urgent or alarmist to some (the 'youâll get left behind' vibe), risks repetition across posts, and the intense cadence could lead to audience fatigue or personal burnout.","recommendation":"Pin a flagship primer thread that explains 'Human 3.0' and repurpose it into a living resource; publish a predictable cadence (daily micro-insights + one deep thread/week); convert top threads into short videos and carousels; run regular X Spaces Q&As and collaborative tweetstorms with other thought leaders; use CTAs to drive newsletter signups and community growth so your audience migrates from passive follows to active members.","roast":"You tweet so many 'original predictions' that your drafts folder probably qualifies as an unlisted research paper â and yet somehow you still have time to tell the rest of us weâll be left behind.","win":"Founded Unsupervised Learning and built a highly engaged audience (154k+) with multiple viral posts reaching tens of millions of views, turning complex AI ideas into actionable frameworks that people actually use."},"created":1774557827235,"type":"the thought leader","id":"danielmiessler"},{"user":{"id":"1169855971","name":"Charles Floate đ","description":"British SEO đ - Over A Decade In Digital Marketing.\n\n@CFTrainingSEO, @PressWhizz, r/LinkBuilding, https://t.co/dnqsyZNxAR\n\n#1 Link Marketplace - https://t.co/ElQeZUbkSk","followers_count":92789,"friends_count":635,"statuses_count":35012,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1297913100419522561/u5k_nNRP_normal.jpg","screen_name":"Charles_SEO","location":"Ko Samui, Thailand","entities":{"description":{"urls":[{"display_url":"SEOBench.ai","expanded_url":"http://SEOBench.ai","indices":[98,121],"url":"https://t.co/dnqsyZNxAR"},{"display_url":"PressWhizz.com","expanded_url":"http://PressWhizz.com","indices":[145,168],"url":"https://t.co/ElQeZUbkSk"}]},"url":{"urls":[{"display_url":"charlesfloatetraining.com","expanded_url":"https://www.charlesfloatetraining.com","indices":[0,23],"url":"https://t.co/U6hHLiMJA2"}]}}},"details":{"type":"The Thought Leader","description":"Charles Floate is a British SEO authority who turns deep technical know-how into viral threads, products, and punchy opinions. He blends decade-long experience with hands-on experiments, teaching marketers how to win search and links. Expect tactical audits, bold tests, and a marketplace to back it up.","purpose":"To demystify SEO and link-building by sharing actionable experiments, building useful tools and marketplaces, and raising the baseline of technical marketing knowledge for practitioners everywhere.","beliefs":"Data-first, practical, and transparent â Charles believes in testing over theory, making advanced SEO accessible, and that real authority comes from shipping work (and showing the steps). He values community-driven learning, ruthless optimization, and tools that scale knowledge into business results.","facts":"British SEO consultant with ~92.8k followers, 35,012 tweets, creator of the #1 Link Marketplace and multiple training products; once built a SaaS using ChatGPT in 15 minutes; top tweet hit ~2.24M views.","strength":"Clear, tactical content that delivers repeatable audits and frameworks; strong product/monetization instincts (marketplace + training); proven ability to make complex SEO approachable and viral-ready.","weakness":"Can come off blunt or transactional to newcomers; juggling many projects risks diluting focus; heavy tactical focus sometimes underplays long-form thought leadership or community nurturing.","roast":"Charles tweets so much he could index his own life in Google Search Console â if passion were backlinks, you'd be the whole SERP.","win":"Built a thriving personal brand and the #1 link marketplace while producing viral, high-impact SEO threads (including a 2.24M-view tweet) that turn readers into customers and students.","recommendation":"Pin a single evergreen thread that summarizes your signature frameworks and link to the marketplace; repurpose high-performing threads into short video clips and carousel posts; run regular Spaces or AMAs to deepen community ties and convert followers into customers; A/B test hooks and post times to boost impressions, then amplify top posts with small paid boosts; collaborate with other SEO/marketing leaders for cross-pollination and co-created case studies."},"created":1774557638688,"type":"the thought leader","id":"charles_seo"},{"user":{"id":"498840191","name":"Pyrate","description":"Warrior đ´","followers_count":19696,"friends_count":33,"statuses_count":4251,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1763200846492270592/9BoVd5cZ_normal.jpg","screen_name":"CEOLandshark","location":"","entities":{"description":{"urls":[]}}},"details":{"type":"The Thought Leader","description":"Pyrate is a sharp, tactical thinker who blends history, biohacking, and cultural observation into compact, viral takes. A self-styled 'Warrior' who prefers action over hot takes, they build authority through high-engagement micro-insights and contrarian context. Their feed reads like a mini masterclass in presence, reinvention, and long-game strategy.","purpose":"To wake people up to higher presence, smarter long-term thinking, and tactical reinventionâhelping followers convert awareness into real-world advantage and generational outcomes.","beliefs":"Values clarity, discipline, and historical perspective; believes meditation and sensory training raise your 'perceptual FPS' and that studying past civilizational shifts is a practical blueprint for future wealth and survival. Trusts agency, reinvention, and selective contrarianism over herd instincts.","facts":"Fun fact: Pyrate calls themselves 'Warrior' and has tweeted 4,251 times while following only 33 peopleâproof they curate influence, not feed noise. Their tweets have repeatedly gone viral (one post hit ~11.3M views), and they sit at ~19.7K followers with exceptional engagement.","strength":"Concise, provocative hooks that scaleâable to turn a one-line prompt into millions of impressions; strong thematic consistency (history, consciousness, reinvention) and credible anecdotes that spark shareability and debate.","weakness":"Can come off a bit cryptic or elitist; occasional broad assertions without step-by-step how-to can leave newcomers inspired but directionless. Also risks repeating the same high-level frames instead of deep, actionable threads.","roast":"Pyrate talks about 'raising your perceptual FPS' like it's an unlockable skill in a video gameâmeanwhile they can't be bothered to follow more than 33 people, because why network when you can monologue with cinematic flair?","win":"Built a highly engaged audience (~19.7K) and multiple viral hits (one post â11M views, others in the millions), turning niche takes on meditation, empire history, and reinvention into social proof and reach.","recommendation":"Keep the razor-sharp one-liners, but turn more of them into threads that map insight â example â practical step. Pin a 3-tweet primer: who you are (Warrior), what followers get (history + biohack tactics), and a CTA (subscribe/DM for collab). Use short native videos (30â90s) to explain top ideas (meditation as 'FPS', empire playbooks), host an X Space AMA once a month, and tag relevant thought leaders when quoting history or modern entrepreneurs. Repurpose viral tweets into themed threads and a periodic newsletter to convert followers into a loyal audience; prioritize reply-threading to capture high-engagement conversations into evergreen content."},"created":1774557574156,"type":"the thought leader","id":"ceolandshark"},{"user":{"id":"1457007269690945542","name":"Brian Burgess","description":"Catholic Husband, Dad, Son, Brother. Sursum Corda. Firmum Est Cor Meum. Instaurare Omnia in Christo. Max is my nom de guerre. C. Chrysologus is my nom de plume.","followers_count":19849,"friends_count":12988,"statuses_count":60991,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1665412349484847105/O1LM1fWe_normal.jpg","screen_name":"Burgess7281975","location":null,"entities":{"description":{"urls":[]}}},"details":{"type":"The Thought Leader","description":"Brian âMaxâ Burgess is a prolific Catholic thought leader who combines classical theology, pastoral conviction, and a rallying online voice. A husband, father, son, and brother, he signs as Max and writes as C. Chrysologus while championing the renewal of all things in Christ. His timeline blends dense quotations, devotional cries of 'ÂĄViva Cristo Rey!', and steady engagement with Catholic audiences.","purpose":"To teach, defend, and renew the Catholic faith onlineâforming minds and hearts by clarifying doctrine, inspiring devotion, and restoring truth 'Instaurare Omnia in Christo.' He aims to be both a catechist and a rallying presence for those committed to tradition and charity.","beliefs":"Firm commitment to traditional Catholic doctrine and ecclesial authority, a conviction that truth and charity are inseparable (the Church is intolerant in principle because she believes, tolerant in practice because she loves), and a missional posture toward evangelization and cultural renewal.","facts":"Fun fact: He tweets prolificallyâover 60,000 tweetsâand often uses two noms: Max (nom de guerre) and C. Chrysologus (nom de plume). His signature rallying cry 'ÂĄViva Cristo Rey!' appears repeatedly and several of his theological posts have reached tens of thousands of views (one top tweet ~70k views).","strength":"Authoritative voice rooted in classical sources, consistent and prolific content production, strong engagement (nearly 20k followers with multiple viral posts), bilingual appeal, and clear, memorable messaging that rallies a devoted audience.","weakness":"Can come off polarizing or uncompromising, risking alienation of moderates; repetition of slogans and very high posting frequency can dilute impact; tendency to debate on-platform may foster echo chambers or heated replies.","roast":"You tweet 'ÂĄViva Cristo Rey!' so reliably your keyboard thinks the inverted exclamation point is a sacramentâMax is single-handedly keeping the exclamation point economy afloat while trying to catechize the timeline.","win":"Built a devoted community of nearly 20,000 followers and repeatedly sparked wide theological conversationsâone thread reached about 70k views and thousands of engagements, proving real influence in Catholic online spaces.","recommendation":"Turn signature posts into multimedia threads and pinned explainers: unpack a quoted passage into a 5â7 tweet thread, add images of sources and timestamps, and finish with a clear call-to-action (follow, retweet, join Space). Host occasional X Spaces or Twitter Spaces with clergy/scholars, collaborate with other Catholic creators, post bilingual content to widen reach, and funnel engaged followers to a newsletter or Substack for deeper formation and audience monetization."},"created":1774557556426,"type":"the thought leader","id":"burgess7281975"},{"user":{"id":"82172203","name":"Bob Loukas đ˝","description":"Position Trader, Entrepreneur, Family Man, Fullfilled. Omnia mea mecum porto.","followers_count":373689,"friends_count":438,"statuses_count":40277,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1773320268343132162/TRw1qm4p_normal.jpg","screen_name":"BobLoukas","location":"New York, NY","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linktr.ee/bobloukas","expanded_url":"https://linktr.ee/bobloukas","indices":[0,23],"url":"https://t.co/cJ8yrtIy5j"}]}}},"details":{"type":"The Thought Leader","description":"Position trader, entrepreneur, and family man who mixes market-sense with a sprinkling of stoic wisdom. He translates complex financial themes into plain talkâoften with a wry one-liner. Reliable, disciplined, and unapologetically pragmatic.","purpose":"To translate market noise into repeatable, life-changing financial habits so ordinary people can build real wealth and live well with their families; to be the steady voice that nudges impulsive investors toward durability over drama.","beliefs":"Long-term compounding beats chasing fads; skepticism toward hype (especially crypto grift) is healthy; extract real value as paper wealth grows; family and fulfillment matter as much as portfolio returns; discipline, patience, and humility are the real alpha.","facts":"Fun fact: Though he talks about the singularity and market cycles, he still uses Gmail to transfer files from phone to PCâproof that wisdom and old habits can coexist. Heâs tweeted 40,277 times and oversees a community of 373,689 followers who hang on his dividend and market takeaways.","strength":"Clarity and credibilityâcombines lived investing wins with plainspoken lessons; consistent output and high engagement give him strong reach; family-forward authenticity makes his financial advice feel grounded and trustworthy.","weakness":"Can sound repetitive or lecturing when hammering the same lessons; skepticism of fast-money narratives risks alienating younger, high-risk traders; huge tweet volume sometimes buries signal in noise.","roast":"You predict the singularity yet drag files with Gmailâcongrats, youâre single-handedly keeping nostalgia alive while telling everyone how to compound into retirement.","win":"Illustrated the power of steady investing: a $250/month dividend reinvestment plan grown to roughly $353,000 producing nearly $10,000 in annual dividends â and built a 373k-strong audience that trusts his playbook.","recommendation":"Pin an evergreen thread that teaches your core thesis (dividends + compounding) and funnel replies into a weekly X Space; convert top threads into short video clips and charts for high-share moments; host one monthly AMAs aimed at younger crypto folks to translate lessons rather than scold; trim daily one-liners into focused multi-tweet threads to boost shareability and subscriber growth."},"created":1774557504752,"type":"the thought leader","id":"bobloukas"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
SuperX
