Get live statistics and analysis of Brendan Ruh | Santa Cruz Paleo's profile on X / Twitter
I make amazing products to get you healthier. Award winning Deep Sleep Caps, Pain Salve, Electrolytes, Protein Powder - Click the link in my bio to learn more
160following28kfollowers
The Influencer
Brendan Ruh of Santa Cruz Paleo turns ancestral nutrition and biohacking into award-winning products while serving hot takes that get millions of views. He mixes practical health tips, bold challenges, and product drops into a feed that's equal parts useful and unfiltered. Click his bio if you like sleep hacks, low-toxin living, and someone who isn't afraid to ruffle cookie-company feathers.
Brendan’s subtlety is giving perfumes a TED Talk about your thyroid and then offering people cash not to eat at places, part biohacker, part town crier, all drama, and somehow still the person you follow for sleep advice at 2 a.m.
Launched award-winning Deep Sleep Caps and built a highly engaged audience; pulled off multiple viral posts (one over 7M views) and even got a major brand CEO to publicly react.
To make evidence-minded, easy-to-use health products that help people sleep better, move pain-free, and ditch processed garbage, while shifting public attention toward cleaner, actionable lifestyle choices.
Transparency over mystery, nature-forward solutions over industrial junk, personal responsibility for health, and that a little controversy is a necessary accelerant for real conversations about food and toxins.
Gifted at creating viral, snackable content; entrepreneurial chops to turn ideas into award-winning products; bold voice that builds engagement quickly; strong product-and-story combo that converts curios viewers into customers.
Tends to be polarizing and combative, which stokes engagement but can alienate thoughtful skeptics; sometimes prioritizes a punchy angle over nuance, risking oversimplified claims or blowback.
Double down on educational threads that unpack the science behind each product, pair short demo videos and lab screenshots for credibility, host regular X Spaces Q&As with experts/customers, pin a converting product thread, encourage user-generated before/after stories, and use targeted reply-stacking and promoted posts to turn viral attention into repeat buyers.
Fun fact: Brendan has ~28.9K followers, ~9.2K tweets, an award-winning Deep Sleep Caps line, and a tweet that hit ~7.5M views, plus he once prompted a response from the CEO of Crumbl cookies.
Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.
86following476kfollowers
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His top-performing tweets mix crude honesty, motivational peaks, and provocative social takes.","strength":"Relentless content output and a knack for viral, emotionally charged lines that drive huge engagement; magnetic confidence that turns followers into loyal fans; the ability to simplify complex feelings into catchy, repeatable slogans.","weakness":"His blunt, polarizing voice can alienate sensible audiences and attract backlash; occasional contradictions (romanticizing wealth while dunking on 'the poors') open him to criticism; reliance on shock can wear thin without deeper substance.","recommendation":"Double down on context and threads: turn your best one-liners into 3–8 tweet threads with personal stories or actionable steps to keep newcomers engaged; pin a ‘who I am / what I stand for’ thread; repurpose viral tweets into short video clips and Spaces; collaborate with complementary creators (thoughtful women, entrepreneurs) to broaden credibility; use polls and CTAs to convert viral attention into repeat followers and X Newsletter/subscriber sign-ups.","roast":"Grant tweets like a motivational fire alarm — loud, occasionally terrifying, and impossible to ignore. It’s like he married Tony Robbins, a frat party, and a philosophy textbook, then decided to run for president of Your Feelings.","win":"Built a highly engaged audience of 61k+ and scored multiple viral hits (top tweet ~2.7M views) that turned punchy takes into cultural conversation starters."},"created":1774570418109,"type":"the influencer","id":"retirementkeys"},{"user":{"id":"6228302","name":"Sheel Mohnot","description":"I write my own tweets. politically centrist, abundance minded. Work: @btv_vc, leading pre/seed rounds in fintech & vertical AI","followers_count":192536,"friends_count":3448,"statuses_count":51765,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1998468623392788480/dS-ftLeP_normal.jpg","screen_name":"pitdesi","location":"San Francisco, CA","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"sheel.wtf","expanded_url":"http://sheel.wtf","indices":[0,23],"url":"https://t.co/4n5R0jmNR5"}]}}},"details":{"type":"The Influencer","description":"A prolific, authentic VC voice who writes his own tweets, blends centrist politics with an abundance mindset, and surfaces both viral culture moments and sharp startup commentary. He amplifies fintech and vertical-AI themes while keeping a wide, engaged audience entertained and informed. Expect lots of threads, price shock takes, and the occasional investigative hot take.","purpose":"To connect founders, investors, and curious minds by turning market signals and cultural moments into clear, shareable takes that help great companies and ideas cut through the noise. He aims to foster abundance by spotlighting meaningful startups and practical thinking that scale.","beliefs":"Centrist and abundance-minded — believes in market-driven solutions, meritocratic founder support, and skeptical interrogation of hype (especially when tech solves non-problems). Values transparency (ethical supply chains matter), clear thinking, and cultural literacy as a bridge to investing insight.","facts":"Fun fact: he has tweeted 51,765 times and personally writes every tweet—so your timeline is basically his mixtape. Also: 192,536 followers and multiple posts with 10M+ views prove his knack for virality.","strength":"Authenticity and consistency — huge tweet volume and a clear voice build trust and reach; excellent at turning small observations into viral posts; strong industry credibility as a pre/seed fintech & vertical AI investor.","weakness":"Overposting can dilute signal and occasionally invites hot takes that polarize; contrarianism risks sounding dismissive (e.g., web3 takes) and might fatigue followers if not balanced with constructive insights.","recommendation":"Be more deliberate about signals vs. noise: pin a few signature threads (investment themes, founder advice, portfolio highlights), launch a recurring tweet series or newsletter signup to convert followers to deeper fans, and host occasional X Spaces for live AMAs with founders. Use short explainer videos and data-backed threads to turn viral moments into long-term audience growth.","roast":"You’ve tweeted so often you should charge per post — you’re the human notification that made Twitter invent a new mute button, but somehow people still click like you’re the highlight reel of the internet.","win":"Built a nearly 200k-strong audience while leading pre/seed fintech and vertical AI deals, and repeatedly produced viral posts with tens of millions of views that shaped conversations beyond VC Twitter."},"created":1774570097347,"type":"the influencer","id":"pitdesi"},{"user":{"id":"84490044","name":"Peter Yang","description":"I share extremely practical AI tutorials and interviews | Join 140K+ readers at https://t.co/XYKTmGVH14 | Product at Roblox","followers_count":183899,"friends_count":2048,"statuses_count":25952,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1454103621516206083/_klMwpkk_normal.jpg","screen_name":"petergyang","location":"Get my best tutorials →","entities":{"description":{"urls":[{"display_url":"creatoreconomy.so","expanded_url":"http://creatoreconomy.so","indices":[80,103],"url":"https://t.co/XYKTmGVH14"}]},"url":{"urls":[{"display_url":"youtube.com/@peteryangyt?s…","expanded_url":"https://www.youtube.com/@peteryangyt?sub_confirmation=1","indices":[0,23],"url":"https://t.co/Ggqaa3F11Z"}]}}},"details":{"type":"The Influencer","description":"Peter Yang is a practical AI creator who turns complex tech into bite-sized tutorials and candid interviews, with a knack for viral takes and relatable parenting moments. He blends product chops from Roblox with a newsletter that already reaches 140K+ readers. Expect useful how-tos, strong opinions, and a timeline that never sleeps.","purpose":"To democratize applied AI—making powerful, practical knowledge accessible so people can build smarter products and level up quickly—while growing a community that trusts his voice on both tech and life.","beliefs":"Practicality over hype: real tools and clear steps beat jargon. Technology should empower people and families, not replace them. Honest takes and useful resources win long-term trust. Virality is fun, but community and utility matter more.","facts":"Fun fact: Peter runs a 140K+ reader newsletter, has 183,899 followers on X, and has tweeted ~25,952 times. One of his posts pulled ~28.3M views, proving practical advice can still break the internet.","strength":"Turns complex AI topics into actionable tutorials, consistently produces content, commands high engagement and credibility from his product background, and balances technical depth with human moments that broaden appeal.","weakness":"Can lean on over-posting and blunt takes that polarize; risks burnout from high output; sometimes practical focus means less room for big-picture storytelling that attracts new audience segments.","recommendation":"On X, double down on repeatable formats: pinned multi-tweet tutorials, weekly short video explainers, and signature thread templates that readers can expect. Use X Spaces and AMA threads to monetize and convert followers to newsletter subscribers, collaborate with other creators for cross-pollination, and turn high-performing threads into short clips for reposting.","roast":"Peter tweets so often you'd swear he’s training for a marathon where the finish line is a perfectly formatted tutorial—save some content for the sequel, maestro of late-night thread drafts.","win":"Built a 140K+ newsletter audience and an X presence that turned practical AI posts into viral reach (one thread hitting ~28M views), all while working in product at Roblox."},"created":1774570077948,"type":"the influencer","id":"petergyang"},{"user":{"id":"1199437745690566657","name":"マーケターおさる┃グループ総年商30億┃YouTube登録者50万人","description":"おさるマーケ大学運営8,000名┃各業界トップインフルエンサーのマーケ指導┃英語スクール運営3,000名┃英検1級•TOEIC970┃YouTube50万┃手取り18万教員 ▶︎ 起業1年で月3.6億 ▶︎ 法人1期目年商5.2億（利益4.7億）▶︎ 2期目11億（10億）┃妻@riho_IfThen","followers_count":104599,"friends_count":409,"statuses_count":45130,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1445234800336400390/w-cvj8Pi_normal.jpg","screen_name":"osaruproducer","location":"受講生実績報告はこちら↓","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"youtube.com/@marketerosaru","expanded_url":"https://youtube.com/@marketerosaru","indices":[0,23],"url":"https://t.co/D2tIWuPHAz"}]}}},"details":{"type":"The Influencer","description":"圧倒的な実績とスピードでマーケ×英語×AIを掛け合わせるトップインフルエンサー。教育サロンとYouTubeで大量のファンを抱え、ローンチとコンテンツで数字を出し続ける“結果を出す先生”。","purpose":"知識と実践を掛け合わせて『後発でも短期間で億を作る』再現可能なロードマップを広め、個人や起業家の成長を加速させること。AIや最新手法を使って、フォロワーを実行→成果に導く伴走者であり続ける。","beliefs":"実践主義（理論よりまず試す）、教育の再現性（テンプレ・仕組み化で誰でも勝てる）、効率至上主義（ツールと自動化でスケールする）、先行者優位（新しい技術をいち早く取り入れることが成功につながる）。","facts":"元手取り18万の教員から起業1年で月商3.6億へ。YouTube登録者50万人、グループ総年商30億、運営コミュニティおさるマーケ大学8,000名。英検1級・TOEIC970のバイリンガルでもある。","strength":"超高速で仮説→検証→スケールできる実行力／ローンチ設計と売上化のノウハウを再現可能にするテンプレ力／説得力のある実績と社会的証明／AIやツールを実用フェーズで活用する先見性。","weakness":"発信量が膨大（45k超のツイート）で重要コンテンツが埋もれがち／断定的な表現で炎上や反発を招きやすい／短期成果重視の印象で長期的な信頼構築を軽視されることがある／スピード偏重で細部のケアが甘くなることがある。","recommendation":"Xでさらに伸ばすための実践アクション：1) 良質なスレッドを週2–3本、フック→証拠→テンプレ→CTAの構成で投稿。2) 長尺講義はYouTubeへ、Xは切り取りクリップとスレッドで流用。3) ピン留めに勝ちパターン（無料PDFやブートキャンプ申込）を置く。4) リプや引用RTでコミュニティを育て、Q&A固定枠を設ける。5) Geminiで生成した事例や数値をスクリーンショットで視覚化して差別化。6) 英語での要点発信を部分展開し海外流入を狙う。7) 投稿量を調整して“核”コンテンツの再利用を増やす（同じネタを角度変えて5回出す）。","roast":"フォロワー数見ると王者の風格だけど、タイムラインはまるで感情のジェットコースター——誰かピン留めを外す前に、まずその“全ツイート投下ボタン”をそっと押してあげたいね。世界征服の前に時系列整理をお願い。","win":"起業1年で月商3.6億、法人2期目で年商11億（利益10億）を達成し、YouTube50万人・運営コミュニティ8,000名を構築。累計100億クラスの販売実績を背景にしたローンチとファネル設計の再現性を証明したこと。"},"created":1774569916958,"type":"the influencer","id":"osaruproducer"},{"user":{"id":"1322691","name":"Neil Patel","description":"Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.","followers_count":476682,"friends_count":86,"statuses_count":27365,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1502690164744732674/3w3KcZkt_normal.jpg","screen_name":"neilpatel","location":"Los Angeles, CA","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"npdigital.com","expanded_url":"http://npdigital.com","indices":[0,23],"url":"https://t.co/stTIoC5MqG"}]}}},"details":{"type":"The Influencer","description":"High-energy marketing maestro and founder of NP Digital who turns SEO science into readable playbooks. A New York Times bestselling author and Forbes-recognized top marketer, he doles out practical, no-fluff advice to help businesses grow.","purpose":"To teach founders and marketers how to turn attention into customers by blending data, storytelling, and repeatable tactics — democratizing elite marketing know-how so small teams can punch above their weight.","beliefs":"Great marketing is invisible yet memorable; creativity plus patience beats shortcuts; data should guide decisions but storytelling seals the deal; consistent value attracts long-term loyalty over quick hacks.","facts":"Fun fact: he’s tweeted 27,365 times and follows only 86 people — proof he prefers broadcasting value over scrolling. Also: founder of NP Digital, a NYT bestselling author, and listed among Entrepreneur Magazine’s 100 most brilliant companies.","strength":"Authority and clarity: massive credibility, prolific output, and the ability to turn complex SEO/marketing tactics into bite-size, actionable advice that audiences can implement immediately.","weakness":"Can feel formulaic or promo-heavy at times — when every post is a tip, novelty fades; also risks undervaluing nuance in favor of bite-sized frameworks.","roast":"You’ve posted so many marketing tips you could optimize a potato into a brand — which is impressive, but yes, we’re still waiting for the tweet that admits caffeine is your real growth hack.","win":"Built NP Digital into an industry-leading agency, landed on the New York Times bestseller list, and earned recognition as one of Entrepreneur Magazine’s most brilliant companies — turning thought leadership into real-world business success.","recommendation":"Post strategic tweetstorms that start with a provocative hook, follow with 5–8 actionable steps (with visual carousels), and end with a clear CTA. Pin a high-value thread, host regular X Spaces for live Q&As, collaborate with complementary creators for cross-pollination, and repurpose long-form content into short videos and threads to boost shareability and new-follower conversion."},"created":1774565149715,"type":"the influencer","id":"neilpatel"}],"activities":{"nreplies":[],"nbookmarks":[],"nretweets":[],"nlikes":[],"nviews":[]},"interactions":null}},"settings":{},"session":null,"routeProps":{"/creators/:username":{}}}
SuperX
