Get live statistics and analysis of Mihika Kapoor's profile on X / Twitter

head of product @simile_ai • prev @figma @meta • product-design-eng hybrid

1k following17k followers

The Innovator

Mihika Kapoor is a product-design-engineering hybrid who ships delightful, human-centered experiences, ex-Figma and Meta, now Head of Product at Simile.ai. She moves fast on big ideas, from debuting Figma Slides to launching a foundation model that simulates human behavior. Her feed mixes product announcements, behind-the-scenes joy, and earnest design nerdery.

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Mihika builds AI that predicts human behavior, presumably so she can finally justify why she bought 37 plants for the office and still calls it 'optimizing for wellbeing.'

Debuted Figma Slides to the world and helped lead Simile out of stealth, shipping a product at Figma that reached massive attention and launching a company building the first large-scale human-behavior simulation.

To build tools that make complex human behavior understandable and useful, so people and teams can tell better stories, make better decisions, and create more meaningful experiences at scale.

Deep empathy for real humans, design as a force-multiplier, iteration beats perfection, transparency in product tradeoffs, and that technology should augment human creativity rather than hide it.

Cross-discipline fluency (design + engineering + product), strong storytelling around launches, ability to ship impactful features, and credibility from top-tier experiences (Figma, Meta) that attracts attention and talent.

Obsesses over shipping the right thing which can turn into impatience with slow processes or endless polish; can take on too much because she trusts her own roadmap more than delegation.

Grow on X by turning product moments into learning threads: short explainer threads that break down design decisions, trade-offs, and metrics; demo clips and GIFs of agent simulations; regular behind-the-scenes posts (day-in-the-life, postmortems); run AMAs and Spaces after big launches; reply to high-value threads to build conversation; pin a concise ‘what Simile is’ thread and a CTA to demo or subscribe. Use visuals, cadence (2, 4 thoughtful posts/week), and convert replies into follow-up content.

Fun fact: Mihika celebrates wins with plants, she once ordered too many for a new office and gifted the leftovers to coworkers. Also, she announced Figma Slides (aka Flides) with real emotional flair and has a habit of making product launches feel like tiny parties.

Top tweets of Mihika Kapoor

the @figma sf office is shaped like a cursor

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happiness is @figma moving into a new office, ordering a bunch of plants, ordering too many plants, and gifting the leftover plants to figmates 🪴🫶

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today we're launching @figma for chrome!!!!!~~~~ add figjam and figma files to ANY gcal meeting to make collaborating with your team even simpler mega <3 for the figmates that brought this to life @mbullington_ @jillyjsmith and other ppl i need to convince to get onto twitter

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the @figma London office is so cute 🌱😭

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C🌼NF💎G happy #Config2024 to all who celebrate :) can u guess what we’re launching?

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i'm hiring PMs at @figma! on the lookout for a scrappy 0-1 PM with strong design chops to lead product for all of figjam 👀 if you're interested in building a product that redefines the future of collaboration & taking FigJam to new heights, apply below + tag folks who'd be a good fit!

63k

joined @figma 3 months ago and now tomorrow am hosting #Config2022 with @miggi 🤯🤯🤯 c u on stage 1, 8:00am PT ❤️‍🔥

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BIG day for design 🖍️🌈💫👩‍🎨🤳🕺🛝🎨📱💻🖌️ it’s hard to overstate the impact @figma has had on my life - figma was released when I was a self-taught designer in college. then years later i had the privilege to help build it! congrats to all figmates, and also the entire design community 💫

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Most engaged tweets of Mihika Kapoor

thank you @lennysan for such a delightful conversation ❤️ have been cooking up something new @figma 👩‍🍳 (dropping @ config!) & was stoked to share more about my journey building 0 to 1 we dig into how to build conviction, craft a vision, and more. i hope you enjoy it!

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.@michlimlim making the internet a more beautiful place! congrats to the flint team on the launch 🥳

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Today, we’ve hit a *very* exciting outcome as Figma Slides is officially out of beta and included for all @figma users! 🛝🛝🛝 Since launching at Config last year, millions of Figma Slides decks have been created, the team has launched 30+ new features, and GA is just the beginning. We built Figma Slides (or “Flides” as some of us still call it 😉) to be the best of both worlds -- combining the design power of Figma with unique engagement features like embeddable prototypes, live polls, and an AI tone dial. Now that the product is included for all seats and plans, give it a try and let us know what you think! 🧡

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i'm hiring PMs at @figma! on the lookout for a scrappy 0-1 PM with strong design chops to lead product for all of figjam 👀 if you're interested in building a product that redefines the future of collaboration & taking FigJam to new heights, apply below + tag folks who'd be a good fit!

63k

happiness is @figma moving into a new office, ordering a bunch of plants, ordering too many plants, and gifting the leftover plants to figmates 🪴🫶

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speaker drop for AI night @figma nyc! ✨ join us on thurs for a fireside chat with @davidhoang, vp of marketing & design @Replit + mind blowing demos from @nateparrott, @tylerangert, @dnosk, @andpoul, @carolynz & @Flomerboy 🤩 lu.ma/1sbvj2i0

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C🌼NF💎G happy #Config2024 to all who celebrate :) can u guess what we’re launching?

91k

BIG day for design 🖍️🌈💫👩‍🎨🤳🕺🛝🎨📱💻🖌️ it’s hard to overstate the impact @figma has had on my life - figma was released when I was a self-taught designer in college. then years later i had the privilege to help build it! congrats to all figmates, and also the entire design community 💫

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