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Me and my girlfriend went on color hunting in Berlin this weekend. We picked two random colors and had to make a 3x3 photo grid featuring that color. I got yellow, she got blue, here's the result. Had lots of fun - highly recommend!

People were paying me from $3K to $10K to build their website. In some cases it took no more than 7 days to get it done. 🫣 Now that I’m not working with clients anymore, I can stop gatekeeping 😅 Here’s some tools to save you lots of money/time:

Me in public 🙄

It happened - we've reached $1 million in MRR. $0 raised, fully bootstrapped, fully remote, never had an office. It took 3.5 years. Here's my honest advice to other builders out there: 1. Choose the right market. I had 3 good reasons to start building on Shopify. 1) I had experience with Shopify having launched few ecom brands myself. 2) I had lots of clients on Shopify helping them with design, CRO, etc. 3) I had prior experience with Shopify apps as a user. Combined with my 10+ years product design experience it was a no brainer to try building on this platform. Last but not least, I’m truly passionate about ecommerce, therefore my primary goal was always to help merchants, not just earn money. 2. Be obsessed with helping people. During our first year we were handling customer support ourselves (while building the product and freelancing full-time). Our median response time was under one minute. It meant I was ALWAYS online, always ready to help, even if it meant replying Friday 3AM while dancing at the club. The fact that we managed to keep this level of support at a scale of 80,000 active users and 300+ daily tickets is the reason why we’re winning. 3. Don’t hire too early In the early stage, founders MUST do all the work themselves, because no one understands your product, your customers, or your mission better than you do. E.g. customer support might seem like the first thing to outsource, but if I had outsourced it early, I would never have developed the processes that now bring us over 400 five-star reviews each month. Before bringing people in, you need to master the core aspects yourself. Btw, we reached $100K MRR with a team of four (two founders + two contractors). 4. Don’t raise from VCs VCs need 100x returns, so anything short of unicorn-level growth is considered failure. That pressure pushes founders to burn cash, scale too fast, pivot too early, forget profits, and gamble on unrealistic outcomes instead of building something sustainable. A steady 10% MoM growth and $10K MRR with 80% profitability - a dream for any bootstrapped founder - is total failure for VCs. Staying independent let us grow profitably, at our own pace, without chasing someone else’s lottery ticket. 5. Replicate your success It took us 2 years to scale our first ever Shopify app to $6.5K MRR and sell it for $250K. With all the learnings, we launched a new app in a much more competitive niche, used the same playbook and reached $100K MRR in about a year. Soon enough I realised our playbook works so we started scaling horizontally, launching more apps, benefiting from integrations/cross promotion and proven processes. Currently, we have 5 apps with our newest app reaching $10K MRR in 14 days. P.S. I'm just starting this journey, and I'm sharing all of it. Follow along to stay updated! 🫶

A decade ago, creating this onboarding screen would have taken weeks to design and animate, costing thousands of dollars. Today, it took me less than 30 minutes to create it. Here's how:

Snapshot of my personal earnings during last 15 years. ​ Full-time designer 2011: $2.5/hour 2012: $6/hour 2013: $10/hour 2014: $15/hour 2015: $25/hour ​ Full-time freelance designer 2016: $30/hour 2017: $35/hour 2018: $40/hour ​ Part-time entrepreneur 2018: $0/year 2019: $0/year 2020: $0/year 2021: $6K/year 2022: $30K/year 2023: $400K/year ​ Full-time entrepreneur 2024: $1M/year ​ I may look like a rockstar entrepreneur doing crazy MRRs but the reality is that just few years ago I was making $0 with my startups with no signs of success. ​ Keep grinding! ✊

1/ After spending countless hours and almost $100 failing to set up US TikTok account using various eSIM providers, I finally found a way - best thing it's 100% FREE. Here's a step-by-step thread, bookmark it and thank me later.

I bought a football club couple months ago. I took on their merchandising. Of course I switched to Shopify. This is how my phone looks on matchday now. We made 50% of last year’s sales in our first 3 games. Of course I had “buy 2, get 1 free” bundle offer set up 😎 And we haven’t launched our online store yet!

It took me 6 years to reach $1,000 MRR. It took me 2 years to go from $1K to $10K MRR. It took me 8 months to go from $10K to $100K MRR. Never stop building.

1/ We've scaled our Shopify apps to over $500K MRR in less than 3 years. Everyone keeps asking me the same question - what would I do if I had to start from zero. So here's a step by step gigathread, bookmark now, thank me later.

I guess I'm an angel investor now. 👀

It's crazy to comprehend that everything you need to run a 6-figure MRR business fits in your backpack. P.S. No one will ever convince me that there's a better setup than Macbook on your lap. 😅

Perfect 5.0 rating with such number of reviews feels really nice 🥲🫶

📂 Shopify App ┃ ┣ 📂 Idea ┃ ┣ 📂 Merchant Problem Discovery ┃ ┣ 📂 Store Owner Interviews ┃ ┣ 📂 Competitor Apps Analysis ┃ ┗ 📂 App Store Keywords Analysis ┃ ┣ 📂 Validation ┃ ┣ 📂 Early Prototype Demo ┃ ┣ 📂 Merchants Feedback ┃ ┣ 📂 Agencies Feedback ┃ ┗ 📂 Waitlist ┃ ┣ 📂 Planning ┃ ┣ 📂 App Value Proposition ┃ ┣ 📂 Feature Prioritization ┃ ┣ 📂 MVP Scope ┃ ┣ 📂 Shopify APIs Planning ┃ ┗ 📂 Monetization Strategy ┃ ┣ 📂 Design ┃ ┣ 📂 Shopify Polaris UI ┃ ┣ 📂 Merchant UX ┃ ┣ 📂 Onboarding Flow ┃ ┗ 📂 Dashboard Design ┃ ┣ 📂 Development ┃ ┣ 📂 Shopify App Boilerplates ┃ ┣ 📂 Shopify APIs ┃ ┣ 📂 Webhooks ┃ ┣ 📂 Embedded App ┃ ┣ 📂 Billing API ┃ ┗ 📂 Third-Party Integrations ┃ ┣ 📂 Infrastructure ┃ ┣ 📂 Cloud Hosting ┃ ┣ 📂 Database ┃ ┣ 📂 DevOps ┃ ┣ 📂 Monitoring ┃ ┗ 📂 Security ┃ ┣ 📂 Testing ┃ ┣ 📂 Development Stores ┃ ┣ 📂 Shopify Review Checklist ┃ ┣ 📂 Bug Fixing ┃ ┣ 📂 Performance Testing ┃ ┗ 📂 Beta Merchants ┃ ┣ 📂 App Store Launch ┃ ┣ 📂 Keyword Research ┃ ┣ 📂 App Store Listing ┃ ┣ 📂 Screenshots ┃ ┗ 📂 Shopify Review Process ┃ ┣ 📂 Acquisition ┃ ┣ 📂 Shopify App Store SEO ┃ ┣ 📂 Content Marketing ┃ ┣ 📂 YouTube Tutorials ┃ ┣ 📂 Twitter / LinkedIn Outreach ┃ ┣ 📂 TikTok UGC Videos ┃ ┗ 📂 Agency Affiliate Partnerships ┃ ┗ 📂 Shopify App Store Ads ┃ ┣ 📂 Distribution ┃ ┣ 📂 Shopify App Store ┃ ┣ 📂 Partner Agencies ┃ ┗ 📂 Integrations with Other Apps ┃ ┣ 📂 Conversion ┃ ┣ 📂 App Store Page Optimization ┃ ┣ 📂 Free Plan / Free Trial ┃ ┣ 📂 Onboarding Optimization ┃ ┗ 📂 Weekly Upgrades Nudges ┃ ┣ 📂 Revenue ┃ ┣ 📂 Monthly Subscriptions ┃ ┣ 📂 Usage Based Pricing ┃ ┗ 📂 Annual Plans ┃ ┣ 📂 Analytics ┃ ┣ 📂 Merchant Usage Tracking ┃ ┣ 📂 Feature Adoption ┃ ┣ 📂 KPI Dashboard ┃ ┗ 📂 A/B Testing ┃ ┣ 📂 Retention ┃ ┣ 📂 Email Automation ┃ ┣ 📂 In-App Education ┃ ┣ 📂 Live Customer Support ┃ ┗ 📂 Churn Reduction ┃ ┣ 📂 Growth ┃ ┣ 📂 Merchant Reviews ┃ ┣ 📂 Built For Shopify Badge ┃ ┣ 📂 App Integrations ┃ ┗ 📂 Affiliate / Agency Programs ┃ ┗ 📂 Scaling ┣ 📂 Multiple Apps ┣ 📂 Enterprise Offer ┣ 📂 Ecosystem Partnerships ┗ 📂 Exit / Acquisition

Me and my girlfriend went on color hunting in Berlin this weekend. We picked two random colors and had to make a 3x3 photo grid featuring that color. I got yellow, she got blue, here's the result. Had lots of fun - highly recommend!

It happened - we've reached $1 million in MRR. $0 raised, fully bootstrapped, fully remote, never had an office. It took 3.5 years. Here's my honest advice to other builders out there: 1. Choose the right market. I had 3 good reasons to start building on Shopify. 1) I had experience with Shopify having launched few ecom brands myself. 2) I had lots of clients on Shopify helping them with design, CRO, etc. 3) I had prior experience with Shopify apps as a user. Combined with my 10+ years product design experience it was a no brainer to try building on this platform. Last but not least, I’m truly passionate about ecommerce, therefore my primary goal was always to help merchants, not just earn money. 2. Be obsessed with helping people. During our first year we were handling customer support ourselves (while building the product and freelancing full-time). Our median response time was under one minute. It meant I was ALWAYS online, always ready to help, even if it meant replying Friday 3AM while dancing at the club. The fact that we managed to keep this level of support at a scale of 80,000 active users and 300+ daily tickets is the reason why we’re winning. 3. Don’t hire too early In the early stage, founders MUST do all the work themselves, because no one understands your product, your customers, or your mission better than you do. E.g. customer support might seem like the first thing to outsource, but if I had outsourced it early, I would never have developed the processes that now bring us over 400 five-star reviews each month. Before bringing people in, you need to master the core aspects yourself. Btw, we reached $100K MRR with a team of four (two founders + two contractors). 4. Don’t raise from VCs VCs need 100x returns, so anything short of unicorn-level growth is considered failure. That pressure pushes founders to burn cash, scale too fast, pivot too early, forget profits, and gamble on unrealistic outcomes instead of building something sustainable. A steady 10% MoM growth and $10K MRR with 80% profitability - a dream for any bootstrapped founder - is total failure for VCs. Staying independent let us grow profitably, at our own pace, without chasing someone else’s lottery ticket. 5. Replicate your success It took us 2 years to scale our first ever Shopify app to $6.5K MRR and sell it for $250K. With all the learnings, we launched a new app in a much more competitive niche, used the same playbook and reached $100K MRR in about a year. Soon enough I realised our playbook works so we started scaling horizontally, launching more apps, benefiting from integrations/cross promotion and proven processes. Currently, we have 5 apps with our newest app reaching $10K MRR in 14 days. P.S. I'm just starting this journey, and I'm sharing all of it. Follow along to stay updated! 🫶

Me in public 🙄

I bought a football club couple months ago. I took on their merchandising. Of course I switched to Shopify. This is how my phone looks on matchday now. We made 50% of last year’s sales in our first 3 games. Of course I had “buy 2, get 1 free” bundle offer set up 😎 And we haven’t launched our online store yet!

People were paying me from $3K to $10K to build their website. In some cases it took no more than 7 days to get it done. 🫣 Now that I’m not working with clients anymore, I can stop gatekeeping 😅 Here’s some tools to save you lots of money/time:

It took me 6 years to reach $1,000 MRR. It took me 2 years to go from $1K to $10K MRR. It took me 8 months to go from $10K to $100K MRR. Never stop building.

Snapshot of my personal earnings during last 15 years. ​ Full-time designer 2011: $2.5/hour 2012: $6/hour 2013: $10/hour 2014: $15/hour 2015: $25/hour ​ Full-time freelance designer 2016: $30/hour 2017: $35/hour 2018: $40/hour ​ Part-time entrepreneur 2018: $0/year 2019: $0/year 2020: $0/year 2021: $6K/year 2022: $30K/year 2023: $400K/year ​ Full-time entrepreneur 2024: $1M/year ​ I may look like a rockstar entrepreneur doing crazy MRRs but the reality is that just few years ago I was making $0 with my startups with no signs of success. ​ Keep grinding! ✊

A decade ago, creating this onboarding screen would have taken weeks to design and animate, costing thousands of dollars. Today, it took me less than 30 minutes to create it. Here's how:

My 2025 Wrapped: - Reached 7-figure MRR. - Shipped 2 new products. - Sold one of them for 6-figures. - Made 2 angel investments. - Ran 1 marathon and 1314 km overall. Happy New Year Everyone!!! 💥

It's crazy to comprehend that everything you need to run a 6-figure MRR business fits in your backpack. P.S. No one will ever convince me that there's a better setup than Macbook on your lap. 😅

Squad, are we doing this? 😏

Remember the secret project I built in couple of weeks and scaled with organic SEO only? It's at $13K MRR already and still growing pretty rapidly. 📈 I spend no more than 1 hour per week on it, monthly expenses are around $50, so it's pure profit cash cow. 😅 Btw, looking to sell for €400K.

I guess I'm an angel investor now. 👀

My video setup is kind of ready. What do you think? 😇

When someone says SEO is dead, show them this. €4.7K MRR in 45 days (+35% last 7d). Purely organic growth with 800-900 daily clicks from Google.