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Deeply researched product, growth, and career advice

2k following320k followers

The Curator

A relentless curator of high-signal product, growth, and career advice, Lenny turns deep research into bite-sized, actionable takeaways. His feed blends original analysis, hand-picked resources, and practial frameworks for builders and leaders. Followers trust him to surface the ideas worth reading and applying.

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You tweet so many 'must-reads' that followers need a Lenny-sized vacation to catch up, you’re basically a benevolent knowledge hoarder who keeps the world’s best bookmarks and judges us silently for not reading them.

Built a trusted audience of 320k+ and produced viral threads (e.g., the Duolingo thread with ~1.5M views) that meaningfully shape how product teams think and hire.

To accelerate other people’s careers and product teams by surfacing vetted frameworks, templates, and examples, making complex ideas usable and actionable so builders can ship better, faster.

Evidence over hype, clarity over jargon, sharing scales learning, small practical improvements compound, and the best advice is testable and repeatable. He believes great work is a mix of research, curation, and consistent execution.

Fantastic at discovering and packaging high-signal content, credibility from research-backed posts, consistent output, concise takeaways that readers can action, and a reputation that gets him privileged access to great resources.

Can lean into over-curation (lots of links, sometimes fewer bold original takes), risk of audience fatigue from volume, susceptible to burnout, and occasionally plays it safe instead of taking polarizing stances that spark bigger conversations.

Turn long newsletter pieces into serialized, multi-day thread series with a clear starter tweet; add 1, 2 short original case studies per week (screens, metrics, playbook); pin a 'starter pack' tweet for new followers; host monthly Spaces or AMAs; use short videos/graphs to increase hook and shareability; ask readers for one simple action (RT, save, reply) to boost engagement; collaborate with other creators for cross-pollination; occasionally publish a strong, contrarian take to spark debate and broaden reach.

Fun fact: Lenny has tweeted 38,537 times, follows 2,767 people, and commands 320,190 followers. His top threads include a Duolingo handbook post that reached ~1.5M views and several high-engagement posts with tens of thousands of likes.

Top tweets of Lenny Rachitsky

Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others. He also open-sourced his entire curriculum, templates and all. Here's a link 👇

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The @duolingo team just published their internal handbook sharing how they build product, hire, experiment, and build a brand around "wholesome and unhinged" đŸ€ŁđŸ‘đŸ‘Œ Lots of good ideas to borrow/steal for your own team. Check it out: blog.duolingo.com/handbook/

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Compelling read (via @tferriss 5-bullet friday) on how influencers become brainwashed by their audiences. e.g. "Nicholas Perry when he first started making mukbang videos. Bottom: Perry transformed by his audience’s desires into Nikocado". → gurwinder.substack.com/p/the-perils-o


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.@pmarca on how to give your kid an unfair advantage

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Design lead for Claude: The classic design process is dead. Here's what's replacing it. Jenny Wen (@jenny_wen) leads design for Claude at @AnthropicAI, was previously director of design at @Figma, and a designer at @Dropbox, @Square, and @Shopify. In our in-depth conversation, we discuss: 🔾 Why the classic discovery → mock → iterate design process is becoming obsolete 🔾 What a day in the life of a designer at Anthropic looks like, including her AI tool stack 🔾 Whether AI will eventually surpass humans in taste and judgment 🔾 Why Jenny left a director role at Figma to return to IC work 🔾 The three archetypes Jenny is hiring for now This conversation changed how I think about the future of design. Listen now 👇 https://t.co/r4HICq4Ytn

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You now get one free year of @cursor_ai, @v0, @Replit, @lovable_dev, and @boltdotnew pro plans with an annual subscription to Lenny’s Newsletter. Yes, you read that right. A year free of the hottest AI tools in the world right now. This is in addition to the existing products you already get free with a yearly subscription: @NotionHQ, @Superhuman, @Linear, @perplexity_ai, and @meetgranola. These companies have never offered anything like this before. This is $15,000+ in value—and the nudge you needed to finally try out these cutting-edge tools. Learn more and get your codes here: lennysnewsletter.com/p/an-unbelieva
 A huge thank-you to our amazing partners for making this possible đŸ«¶

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Most engaged tweets of Lenny Rachitsky

Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others. He also open-sourced his entire curriculum, templates and all. Here's a link 👇

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You now get one free year of @cursor_ai, @v0, @Replit, @lovable_dev, and @boltdotnew pro plans with an annual subscription to Lenny’s Newsletter. Yes, you read that right. A year free of the hottest AI tools in the world right now. This is in addition to the existing products you already get free with a yearly subscription: @NotionHQ, @Superhuman, @Linear, @perplexity_ai, and @meetgranola. These companies have never offered anything like this before. This is $15,000+ in value—and the nudge you needed to finally try out these cutting-edge tools. Learn more and get your codes here: lennysnewsletter.com/p/an-unbelieva
 A huge thank-you to our amazing partners for making this possible đŸ«¶

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Do you use @openclaw in some super impactful or fun way? I'd love to know. Please share your 1-2 favorite use cases in the comments. If it's awesome, I'll feature you in the newsletter. Big bonus points for screenshots of what it looks like in action (and any tips for setting it up).

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Compelling read (via @tferriss 5-bullet friday) on how influencers become brainwashed by their audiences. e.g. "Nicholas Perry when he first started making mukbang videos. Bottom: Perry transformed by his audience’s desires into Nikocado". → gurwinder.substack.com/p/the-perils-o


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