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just some guy

238 following15k followers

The Influencer

Jacob is a street-smart marketing tastemaker who turns ad takes and blunt hot-takes into viral moments. He mixes contrarian humor with sharp ad-savvy and a relentless posting habit. 'Just some guy', except 15.6k people clearly disagree.

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He calls himself 'just some guy', which is modest, because 'just some guy' somehow turned ad nitpicks into a million-view post and a 15k fan club. It’s cute how humble he is between tweets that sound like consulting invoices.

Scored a breakout viral hit with 'This is what a great ad looks like' (1.09M views, 7.3k likes), turning a single critique into audience growth and authority on ad analysis.

To decode what grabs attention and teach an audience how to spot, copy, and profit from attention, whether that's a perfect ad, a dropshipping play, or a contrarian lifestyle take. He exists to turn fleeting trends into repeatable wins for himself and his followers.

Attention is the ultimate currency; boldness and conviction beat polite hesitation; authenticity (even when curt) builds trust faster than corporate-speak; algorithms favor daring clarity over nuance; hustle + persistence create self-fulfilling success.

Sharp instincts for what makes creatives and ads work, consistent volume (he shows up), a punchy contrarian voice that drives engagement, proven ability to craft viral one-liners and takeaways, and credibility in commerce/ads talk.

Can be polarizing and blunt to the point of alienating potential allies; sometimes trades nuance for virality; risks burnout from high-output posting; occasional negativity (e.g., hot takes on places) can narrow appeal.

Pin that viral ad breakdown and turn it into a repeatable format: post short ad-dissection threads + 30, 60s video clips showing the hook, offer, and creative; run weekly Twitter Spaces or AMAs about ad tests and dropshipping wins; collaborate with creators and successful dropshippers for case-study threads; engage top replies to turn conversations into new followership; be consistent with a recognizable voice and a signature sign-off so every post becomes mini-branding.

Fun fact: Jacob has tweeted 8,871 times and one of his ad critiques scored 1,096,252 views and 7,366 likes, proof his 'just some guy' energy packs punch.

Top tweets of Jacob

A new brand we started in June just crossed 100,000 orders today Subscription based, no funding, no debt, profitable and hitting 7 figures per month So how did we do it? I hear all the time you need a lot of money to start a subscription based brand. "prepare to be unprofitable for months until repeat revenue compounds" At my core, I'm a retard and I like it when things are super simple I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc Pre-requisites: - Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data - Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster Ok lets go At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget Then we started scaling making sure to maintain healthy margins We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down. Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i That's it. Nothing complicated, no fancy financial models needed Just stay profitable first order in the beginning When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev Once you have 3 month LTV data scale ads at a loss if your data allows it This allowed us to never be in debt, always have money to fund inventory and scale Worth mentioning we also were able to fund this growth while having 25% hold on PayPal If you think you need to take on debt or raise money, sorry but it's a skill issue I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form If I can do this, anyone can

79k

My top spending static ad (which was also top spending ad in the entire account) was made from a prompt created by @SarahLevinger based on the Von Restorff effect We've spent 6 figures on this one static the past few weeks Exact prompt I used below. (this is for the copy not image generation) I want you to generate 3 different concepts for a static ad for this angle {{Paste angle here}} Also, follow the instruction below Instruction: I want to create 𝗵𝗶𝗴𝗵-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗮𝗱 𝗵𝗼𝗼𝗸𝘀 using the Von Restorff Effect (aka “isolation effect”) and future pacing. These hooks should be so visually or cognitively distinct they demand attention—and they should pull the reader into a vivid vision of a better future. Use this 3-step process to generate ad hooks that are visually jarring, emotionally sticky, and psychologically magnetic. — Step 1: Start with a Pattern-Breaking Distinction Use weird, bold, or oddly specific phrasing to snap attention away from the scroll. We’re leveraging the Von Restorff Effect here—if it doesn’t look, sound, or feel like everything else in the feed, it wins. Examples: •“There’s a man in Finland who hasn’t paid for skincare in 10 years—and his skin looks like marble.” •“Marketing’s about to get very weird. Good brands will adapt. Great ones will weaponize it.” •“Imagine a sock so soft it makes you question your childhood.” — Step 2: Pull Them Into a Future They Want Now, we use future pacing—show them what their life could look like after your product fixes their problem. Make the future vivid, emotionally charged, and identity-altering. Examples: •“Three weeks from now, you won’t remember what foot pain even felt like.” •“In 90 days, you’ll wonder why you ever ran ads without knowing what your customer wanted.” •“You’ll try this once—and every other shirt will feel like sandpaper.” — Step 3: Deliver a Distinctive Insight That Feels Undeniably True Drop the emotional hammer. Give them an insight that explains why their current results suck—and why your solution is the unlock. This insight should be sharp, specific, and a little uncomfortable. Examples: •“You’re not being ignored. You’re just blending in.” •“Your competitors aren’t better—they’re just bolder.” •“Comfort isn’t a feature. It’s the reason people come back.” — Your Task: ✅ Start with something visually or cognitively distinct ✅ Use future pacing to trigger desire ✅ Land on a sharp insight that explains why the future is possible now

71k

Most engaged tweets of Jacob

A new brand we started in June just crossed 100,000 orders today Subscription based, no funding, no debt, profitable and hitting 7 figures per month So how did we do it? I hear all the time you need a lot of money to start a subscription based brand. "prepare to be unprofitable for months until repeat revenue compounds" At my core, I'm a retard and I like it when things are super simple I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc Pre-requisites: - Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data - Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster Ok lets go At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget Then we started scaling making sure to maintain healthy margins We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down. Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i That's it. Nothing complicated, no fancy financial models needed Just stay profitable first order in the beginning When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev Once you have 3 month LTV data scale ads at a loss if your data allows it This allowed us to never be in debt, always have money to fund inventory and scale Worth mentioning we also were able to fund this growth while having 25% hold on PayPal If you think you need to take on debt or raise money, sorry but it's a skill issue I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form If I can do this, anyone can

79k

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