Get live statistics and analysis of Nick Shackelford š¦¾ 's profile on X / Twitter Archetype analysis The Entertainer Nick Shackelford š¦¾ is a high-energy content creator who combines humor, wit, and industry insights to engage a diverse audience. With over 36k tweets and a presence connected to multiple brands, he balances playful banter with practical advice. From pop culture tidbits to e-commerce expertise, Nick keeps his followers entertained and informed.
š„ Roast Nick probably tweets more times in a day than some people blink, but hey, if tweeting was an Olympic sport, you'd definitely bring home the gold... or maybe just a participation trophy for enthusiasm!
ā”ļø Nice achievement Closing on his dream American classic Eichler home, blending nostalgic style with personal achievement, stands out as a top personal highlight shared through his platform.
š Life's purpose To entertain, educate, and inspire his audience by blending humor with actionable insights, making complex topics accessible and fun for all.
š¬ Values and Beliefs Nick values creativity, authenticity, and continuous learning, believing that humor is a powerful tool to connect and communicate ideas effectively. He trusts in the impact of engaging storytelling and the power of community building through shared experiences.
šŖ Strength Nickās biggest strength lies in his ability to craft highly shareable, relatable content that sparks conversation and laughter, fostering strong audience loyalty. His prolific tweeting habit ensures consistent visibility and engagement across his network.
š«£ Weakness His rapid-fire tweeting and playful tone might sometimes overshadow deeper industry expertise, risking being seen as more entertainer than thought leader. Also, the lack of a clear follower count could signal missed opportunities in strategic audience growth.
ā”ļø Growth audience tips To grow his audience on X, Nick should leverage his unique blend of humor and insight by threading his tweets for deeper topics, collaborating with other creators, and engaging more visibly in trending conversations. Adding occasional behind-the-scenes or personal story content could deepen follower connection and loyalty.
š Bonus Despite a modest follower count, Nickās tweets receive thousands of likes and retweets, proving that quality engagement outweighs raw numbers. Fun fact: his viral tweet revealed that 'T-shirt' is short for 'Tyrannosaurus shirt' because of the short sleeves, a quirky nugget that combines humor and trivia.
Top tweets of Nick Shackelford š¦¾Most engaged tweets of Nick Shackelford š¦¾People with Entertainer archetype Explore Related Archetypes If you enjoy the entertainer profiles, you might also like these personality types:
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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":42,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated 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brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the 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Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. 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You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. 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(too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. 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Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":0,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated 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brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the 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Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. 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You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. 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(too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. 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Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":55280,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated 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Host/contributor at MostlyTechPod. 58,269 followers, 57,935 tweets ā prolific and beloved for big-idea one-liners (one tweet hit ~5.3M views).","strength":"Disarming sincerity combined with sharp observational humor; excellent at crafting short, viral messages; consistent output and a credible voice in tech/podcasting that builds trust and repeat engagement.","weakness":"High-volume posting can dilute standout moments; refusal to lean on cynicism sometimes limits spicy engagement or debate; prolific output risks burnout and missed opportunities to amplify best work.","roast":"You post with the earnestness of a dad holding a PTA sign-up clipboard ā which is adorable, until you remember you've tweeted more than your twins have taken naps. Charming, relentless, and mildly unnerving in equal measure.","win":"Turning a single punchline tweet into a multi-million-view moment that boosted reach, engagement, and listeners ā proving a perfectly-timed joke + authenticity can scale an audience overnight.","recommendation":"Turn your best one-liners into recurring formats: a pinned 'Thread of the Month' that expands a viral thought, short podcast clip videos for X, and a weekly tweet-thread series (e.g., 'Subscription Audit' or 'Tech Nostalgia Fridays'). Use Spaces for live Q&As after podcast drops, clip highlights for Reels/X videos, and occasional polls to spark replies. Curate and promote 'best of' threads so your top takes don't get lost in the 57k-tweet forest."},"created":1774557043493,"type":"the entertainer","id":"aarondfrancis"},{"user":{"id":"1297651178256257024","name":"Autism Capital š§©","description":"Citizen journalism with a humorous flair. Following Fintech, Crypto, AI, Longevity, Politics, Memes, and whatever the current thing is.","followers_count":1132658,"friends_count":0,"statuses_count":74794,"profile_image_url_https":"https://pbs.twimg.com/profile_images/2008636012592066560/jpJ75qQe_normal.jpg","screen_name":"AutismCapital","location":"Mom's Basement","entities":{"description":{"urls":[]}}},"details":{"type":"The Entertainer","description":"Autism Capital is a high-energy citizen journalist with a knack for blending humor and sharp commentary across a diverse mix of topics including Fintech, Crypto, AI, and politics. Known for an astonishing tweet output, theyāre a meme-lord and pulse-taker of the internetās hottest trends. Their content sparks engagement through witty observations and cultural callouts that captivate a wide audience.","purpose":"To enlighten and entertain a broad audience by delivering insightful and humorous takes on the latest and greatest across technology, politics, and popular culture, all while keeping followers hooked with relatable memes and viral vibes.","beliefs":"Values transparency, humor as a tool for truth, and the power of citizen journalism in democratizing information. Believes in staying agile to cover whatever 'the current thing' is, mixing serious commentary with lighthearted memes to keep the conversation fresh and engaging.","facts":"Fun fact: Autism Capital has tweeted over 67,000 times ā thatās roughly one tweet every couple of hours since joining, proving their commitment to being a relentless content machine on X!","strength":"Relentless consistency in content output paired with a unique voice that seamlessly blends humor and critical commentary, driving high engagement and making complex topics approachable and shareable.","weakness":"Such an intense volume of tweets can sometimes cause message dilution and follower fatigue, and the rapid-fire style might miss deeper dives that build more substantive credibility.","roast":"Youāve tweeted so much, your keyboard probably files a missing person report whenever you step away ā honestly, even Elon would ask if youāre secretly running a content spam factory disguised as a profile.","win":"Captured viral moments that racked tens of millions of views, including the RFK Jr. versus Bernie Sanders exchange, demonstrating real-time cultural impact and crowd engagement on major political issues.","recommendation":"To grow their audience on X, Autism Capital should experiment with threading tweets for deeper dives to complement their rapid-fire style, mixing headline humor with insightful context. Also, leveraging tweet polls and Q&A sessions could foster community interaction, making followers feel more connected beyond the retweets and memes."},"created":1763671980304,"type":"the entertainer","id":"autismcapital"},{"user":{"id":"1717671858521194496","name":"signĆ¼ll","description":"village regard.","followers_count":175943,"friends_count":1522,"statuses_count":14378,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1717763325692383232/Jk2PKCx6_normal.jpg","screen_name":"signulll","location":"manhattan","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"signull.substack.com","expanded_url":"http://signull.substack.com","indices":[0,23],"url":"https://t.co/D3Hcp2UwOh"}]}}},"details":{"type":"The Entertainer","description":"SignĆ¼ll is a master of witty and relatable content that effortlessly captures attention and sparks conversations. Their tweets blend humor and social commentary with sharp observations about everyday life and current events. With a unique village-minded vibe, they keep their audience laughing while reflecting on the quirks of modern culture.","purpose":"To bring joy, laughter, and a fresh perspective to online communities by transforming ordinary moments into viral delights that everyone can relate to.","beliefs":"SignĆ¼ll believes humor is the best connector and a powerful tool for social commentary, using laughter to break down barriers and invite dialogue on complex topics. They value authenticity, relatability, and the power of a well-placed joke to brighten perspectives and challenge the status quo.","facts":"Fun fact: SignĆ¼llās tweet about 'the gulf of mexico shouldāve been renamed to sea seƱor' showcases their signature blend of playful wordplay and cultural references that resonate widely, garnering millions of views and likes.","strength":"Remarkable ability to craft viral content that balances humor with insightful social observations, consistently engaging a broad audience with diverse yet relatable topics.","weakness":"Can occasionally lean too heavily on humor, which might overshadow deeper messages or alienate those looking for more nuanced discussion. Also, high tweet volume might dilute individual tweet impact.","roast":"SignĆ¼ll tweets so frequently, they might actually be running for president of Twitterās āMost Likely to Hit Refresh 5000 Times a Dayā club ā folks probably need to unmute just to keep up with the nonstop punchlines!","win":"Viral domination with tweets reaching over 14 million views, proving their knack for piggybacking timely humor with broad cultural appeal that resonates globally.","recommendation":"To grow their audience on X, SignĆ¼ll should consider threading deeper stories behind their funniest takes to build emotional connection, and strategically engage with trending conversations to amplify visibility. Using polls or interactive tweets could also enhance follower interaction and loyalty."},"created":1763378386710,"type":"the entertainer","id":"signulll"},{"user":{"id":"158049457","name":"Douglas A. Boneparth","description":"President at Bone Fide Wealth ā¢ CNBC Advisor Council ā¢ Dad ā¢ Posts ā Financial Advice ā¢ Money Together: https://t.co/XnPPH7hKf9","followers_count":299802,"friends_count":630,"statuses_count":75359,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1974659962845433856/ty_-anJG_normal.jpg","screen_name":"dougboneparth","location":"7 World Trade Center - NYC","entities":{"description":{"urls":[{"display_url":"domoneytogether.com","expanded_url":"https://domoneytogether.com","url":"https://t.co/XnPPH7hKf9","indices":[104,127]}]},"url":{"urls":[{"display_url":"linktr.ee/dougboneparth","expanded_url":"https://linktr.ee/dougboneparth","url":"https://t.co/Holt4Du3ZY","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Douglas A. Boneparth masterfully blends humor and sharp wit to make finance relatable and fun. As President at Bone Fide Wealth and a CNBC Advisor, heās not just about money talks but also about the laughs in between. His tweets dance between insightful economic commentary and playful, family-inspired moments.","purpose":"To demystify finance by making it engaging and accessible, while bringing a human touch and humor to the often serious world of wealth management.","beliefs":"Douglas believes that financial savvy doesnāt need to be dry or intimidating; instead, it thrives on honesty, relatability, and a healthy dose of humor. He values transparency and the idea that people should feel empowered, not overwhelmed, by money matters.","facts":"Fun fact: Despite posting over 75,000 tweets, Douglas keeps his content fresh and witty, consistently turning complex financial topics into viral, shareable moments.","strength":"His biggest strength is his ability to connect with a wide audience by mixing humor with insightful financial observations, making his profile both entertaining and educational.","weakness":"Sometimes the high volume of posts risks diluting the impact of his best content, and the humor may occasionally overshadow deeper financial advice that followers might crave.","roast":"Douglas tweets so much, itās like heās trying to single-handedly keep the internet busy. If consistency were a sport, heād have more gold medals than Michael Phelps.","win":"Racking up millions of views and hundreds of thousands of likes on tweets that cleverly expose economic absurdities and family moments alikeāin doing so, heās built a unique voice in financial media.","recommendation":"To grow his X audience even more, Douglas could capitalize on video snippets of his witty takes paired with financial tips to boost engagement, tapping into the rising popularity of short-form content while maintaining his signature humor."},"created":1763374673550,"type":"the entertainer","id":"dougboneparth"},{"user":{"id":"932630991298007041","name":"litquidity","description":"founder @litquidityvc // newsletters @exec_sum & @cryptosum_ // @baincapvc scout // trade on polymarket: https://t.co/kXGzvIdxOS","followers_count":542496,"friends_count":1067,"statuses_count":25127,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1611406816130338816/KWJfnndd_normal.jpg","screen_name":"litcapital","location":"Miami / NYC","entities":{"description":{"urls":[{"display_url":"poly.market/litcapitalx","expanded_url":"https://poly.market/litcapitalx","indices":[105,128],"url":"https://t.co/kXGzvIdxOS"}]},"url":{"urls":[{"display_url":"litquidity.co","expanded_url":"http://litquidity.co","indices":[0,23],"url":"https://t.co/i3tJ3zezPC"}]}}},"details":{"type":"The Entertainer","description":"Litquidity is a master of high-impact, witty social commentary and sharp observations, commanding attention with a mix of humor and insight. As founder of LitquidityVC and curator of popular newsletters, he blends finance with entertainment seamlessly. His tweets spark engagement while educating his audience on the nuances of Silicon Valley and political culture.","purpose":"To entertain and engage a broad audience through clever social commentary that demystifies complex topics in finance and politics, making them accessible and shareable.","beliefs":"Believes in the power of humor and sharp wit as tools for communication and education, values transparency and an unfiltered approach to discussing cultural and financial phenomena, and holds that engagement through entertainment can drive understanding.","facts":"Despite undefined follower counts, Litquidity has amassed tens of millions of views on tweets that combine humor with cultural critique, showcasing a rare ability to command viral attention repeatedly.","strength":"Exceptional ability to create viral content by blending humor, relevance, and insider knowledge, which keeps his audience entertained and returning for more.","weakness":"May rely heavily on sarcasm and humor, which risks alienating more serious or nuanced audiences who prefer in-depth discussion over punchlines.","roast":"Litquidityās tweets are so viral they spread faster than Silicon Valley startups raise fundingātoo bad his follower count isnāt as crystal clear as his punchlines.","win":"Generating massive viral engagement with millions of views and hundreds of thousands of likes in a crowded social media space, proving his unique voice cuts through the noise.","recommendation":"Focus on threading slightly deeper insights with your signature humor to appeal to both entertainment lovers and serious finance buffs; engage more in conversations and polls to grow a loyal, interactive community on X."},"created":1763095971960,"type":"the entertainer","id":"litcapital"},{"user":{"id":"1004687124141150208","name":"CryptoAmsterdam","description":"fighting doomerism\n\nflipping shitcoins\n\nbitcoin to 1m \n\nlife is beautiful","followers_count":138686,"friends_count":7925,"statuses_count":49162,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1764380143374458880/GvGfnRL__normal.jpg","screen_name":"damskotrades","location":"Amsterdam, Nederland","entities":{"description":{"urls":[]}}},"details":{"type":"The Entertainer","description":"CryptoAmsterdam brilliantly combines high-energy market insights with a touch of chaotic humor, delivering crypto wisdom wrapped in engaging storytelling. Their unapologetic transparency about gambling addiction and relentless tweeting style make them a trustworthy, relatable guide through the wild altcoin frontier. Followers get daily doses of market outlooks, education, and some thrilling crypto drama all in one place.","purpose":"To entertain, educate, and foster a community of crypto enthusiasts who thrive on the excitement and unpredictability of altcoin trading, while sharing authentic experiences that legitimize the rollercoaster journey of the market.","beliefs":"Believes in transparency, the power of real-time community engagement, and that the crypto space is as much about fun and bold plays as it is about serious investing. Values honesty, resilience through market volatility, and the thrill found in 'the trenches' of altcoin gambling.","facts":"Daily tweets count over 47,000, proving an unmatched dedication to constant engagement and content creation in crypto. The user openly admits fueling their crypto passion with a gambling addiction, making the profile refreshingly authentic and unpredictable.","strength":"Exceptional energy and consistency in content creation that not only educates but also entertains, fostering a loyal and engaged community. Masterful use of storytelling and humor to demystify complex crypto topics and rally followers around altseason hype and reality.","weakness":"High tweet volume risks overwhelming followers and can blur focus, possibly leading some to see the profile as noise. The gambling addiction admission, while authentic, may make some followers wary, impacting trust from more conservative investors.","recommendation":"Leverage the powerful storytelling and humor to launch regular threads or Twitter Spaces discussing key altcoin trends and lessons from 'the trenches.' Engage with followers by initiating interactive polls or Q&As to deepen community ties and attract a broader audience who appreciate real, raw crypto culture.","roast":"CryptoAmsterdam tweets so often, NASA probably tracks their feed as a new satelliteābecause who needs space junk when youāve got space tweets? And with that gambling addiction, itās amazing you havenāt traded your watch for twenty altcoins yet.","win":"Building a distinct voice in the noisy crypto universe by mastering the balance of education and entertainment, serving as a trusted, candid guide during volatile altseason moments that captivated hundreds of thousands."},"created":1763014306488,"type":"the entertainer","id":"damskotrades"},{"user":{"id":"325111978","name":"Tiffany Fong","description":"iām a potato. sometimes, i interview criminals š https://t.co/8sZhrHgUp3 š ig: tiffanyfong š¤ retarded: @tiffanyxfong serious: @tiffanyfongetc","followers_count":394263,"friends_count":2477,"statuses_count":31287,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1537933469291991042/HseVPd9k_normal.jpg","screen_name":"TiffanyFong","location":"tiffanyxfong@gmail.com","entities":{"description":{"urls":[{"display_url":"youtube.com/@tiffanyfong","expanded_url":"http://youtube.com/@tiffanyfong","url":"https://t.co/8sZhrHgUp3","indices":[49,72]}]},"url":{"urls":[{"display_url":"tiffanyfong.com/links","expanded_url":"http://tiffanyfong.com/links","url":"https://t.co/hXIGcdAKCo","indices":[0,23]}]}}},"details":{"type":"The Entertainer","description":"Tiffany Fong is a wildly entertaining digital dynamo who masterfully blends humor, controversy, and eye-catching content to capture massive attention. With over 31,000 tweets, sheās a prolific creator who isnāt afraid to push boundaries or stir the pot. Her quirky self-description as a 'potato' adds a fun, relatable twist to a persona that keeps audiences both amused and engaged.","purpose":"Tiffanyās life purpose lies in captivating crowds and sparking conversations by mixing humor with provocative social commentary, making her a unique voice in the noisy world of social media. She thrives on creating viral moments that entertain while challenging norms.","beliefs":"Tiffany values authenticity, bold humor, and fearless expression, believing that social media is a stage for unfiltered truth and entertainment. She embraces controversy as a tool to both provoke thought and keep her followers hooked.","facts":"Fun fact: Tiffanyās tweet about her chili dog outperforming Jimmy Kimmelās show views is not just cheekyāit demonstrates her understanding of viral content dynamics and confident challenge to traditional media.","strength":"Her strengths include a sharp wit, an uncanny ability to generate viral content, and a fearless approach to discussing controversial topics that resonate widely.","weakness":"Tiffanyās high volume of tweets and edgy humor can sometimes alienate potential followers who prefer more measured or nuanced conversation, and risks backlash.","roast":"Tiffany tweets so much she could probably give the NSA a run for their data storage budgetāseriously, is your high score on Twitter circa 31,287 tweets or are you just trying to win the 'Most Tweets in a Lifetime' award?","win":"Her biggest win is racking up over 38 million views on a single tweet, proving she has the rare magic to make content explode beyond typical influencer reach.","recommendation":"To grow her audience on X, Tiffany should strategically balance her high-energy, viral humor with occasional behind-the-scenes or more personal content to deepen follower connection and encourage loyal engagement."},"created":1762905059485,"type":"the entertainer","id":"tiffanyfong"},{"user":{"id":"973261472","name":"Ansem","description":"coldest nigga breathing","followers_count":808172,"friends_count":8849,"statuses_count":253768,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1961642107187109888/o0B468ZS_normal.jpg","screen_name":"blknoiz06","location":"onchain š","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"bullpen.fi/@ansem","expanded_url":"http://bullpen.fi/@ansem","indices":[0,23],"url":"https://t.co/qttoogBbg9"}]}}},"details":{"type":"The Entertainer","description":"Ansem is a high-energy content creator who thrives on constant engagement, effortlessly blending humor, trading insights, and a poker gamblerās edge. With a relentless tweet frequency that keeps his massive following hooked, heās the guy who turns retirement dreams and crypto wins into viral moments. If you want a mix of sharp wit and real talk with a dash of online hustle, Ansemās your vibe.","purpose":"To entertain and engage his audience with a fast-paced blend of humor, lifestyle commentary, and financial bravado, while building a loyal community that resonates with his bold and carefree persona.","beliefs":"Ansem believes in living life unapologetically, valuing freedom, hustle, and street-savvy wisdom over traditional paths. He trusts in the power of community banter and the unpredictability of markets and games as a reflection of lifeās chaos and opportunity.","facts":"Fun fact: Ansem has tweeted over 247,000 times, proving that if tweeting was an Olympic sport, heād be the undisputed gold medalist without breaking a sweat.","strength":"His biggest strength lies in his relentless energy and consistency which creates a robust and engaged community. His ability to mix humor with valuable financial and lifestyle content makes his profile highly relatable and magnetic.","weakness":"Sometimes his rapid-fire tweeting and bold persona can come off as overwhelming or unfocused, potentially alienating those looking for deeper or more polished content. Also, the high volume of tweets may bury key messages amongst the noise.","roast":"Ansem tweets so much, the ālast tweet you postedā notification is probably what got your phone to stop replying to texts. If tweeting was cardio, heād be the fittest guy in the room, but your notifications might just file a restraining order.","win":"Ansemās tweet about early retirement and chilling at home became a viral sensation, racking up nearly 4 million views and sparking widespread conversation about lifestyle and successāturning him into a bona fide internet icon for the hustler generation.","recommendation":"To grow on X, Ansem should sprinkle in some curated threads or occasional deep dives to complement his rapid-fire style, giving his audience moments to pause and engage more thoughtfully. Collaborations with other influencers in trading or poker could also amplify his presence while diversifying his content."},"created":1758569319351,"type":"the entertainer","id":"blknoiz06"},{"user":{"id":"786375418685165568","name":"Theo - t3.gg","description":"Full time CEO @t3dotchat. Part time YouTuber, investor, and developer","followers_count":303859,"friends_count":4063,"statuses_count":59799,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1909353910130950147/EeSGdgA5_normal.jpg","screen_name":"theo","location":"San Francisco, CA","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"t3.gg","expanded_url":"https://t3.gg","indices":[0,23],"url":"https://t.co/RIvNYtJWVz"}]}}},"details":{"type":"The Entertainer","description":"Theo - t3.gg is a dynamic digital personality who blends humor, gaming culture, and topical commentary to captivate a wide audience. Known for his sharp wit and engaging takes, he keeps his followers entertained with a steady stream of relatable, insightful, and often hilarious content. As a CEO, YouTuber, investor, and developer, Theo uniquely balances business savvy with a playful online presence.","purpose":"Theoās life purpose revolves around making complex and niche digital cultures accessible and enjoyable to a broad audience, while fostering community through humor and shared interests. He seeks to entertain and inform simultaneously, using his platform as a medium to engage diverse followers and inspire conversational interaction.","beliefs":"Theo values authenticity and creativity, championing the intersection of technology, gaming, and social commentary. He believes in using humor as a tool to provoke thought and connect people, while also emphasizing the importance of safety and awareness, as highlighted in his commentary on the NRA. He likely upholds community and culture as core pillars of his online identity.","facts":"Despite his undefined follower count, Theo follows a large circle of 3,497 individuals and has tweeted over 52,000 times, indicating a high level of activity and engagement. His most viral tweets often combine humor with cultural critique, such as poking fun at gaming trends or current events.","strength":"Theoās greatest strength is his ability to blend humor with insightful commentary, making potentially complex or niche topics accessible and entertaining. His substantial tweet volume shows consistency and dedication, while his diverse roles (CEO, YouTuber, developer) provide multidimensional credibility and relate-ability.","weakness":"Theoās weakness might lie in the sheer volume of his tweets which risks overwhelming followers or diluting the impact of individual posts. Additionally, following nearly as many people as he tweets might make his audience targeting less precise, potentially limiting follower growth or engagement intensity.","recommendation":"To grow his audience on X, Theo should consider concentrating his content strategy to highlight key themes that resonate most deeply with his followers, such as gaming culture or tech trends, and leverage threaded storytelling to increase engagement. Collaborations with fellow influencers or Thought Leaders in related niches could elevate his profile even further.","roast":"Theoās tweet count suggests heās the president of the āTweet Till You Dropā club ā if tweeting were an Olympic sport, heād have more gold than Michael Phelps, but might struggle to remember what he even tweeted yesterday!","win":"Theoās biggest win is mastering the art of viral engagement, evidenced by multiple tweets hitting multi-million views and hundreds of thousands of likes, proving his content hits the sweet spot between entertainment and relevance."},"created":1752452558114,"type":"the entertainer","id":"theo"}],"activities":{"nreplies":[{"label":"2025-10-17","value":11,"startTime":1760572800000,"endTime":1760659200000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978831055860940953","view_count":2356,"bookmark_count":9,"created_at":1760625063000,"favorite_count":18,"quote_count":0,"reply_count":3,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978831055860940953","full_text":"For the brands in STILL 2025 treating subscriptions like an extra bonus cherry on top after a sale:\n\nSlapping a \"subscribe & save\" button on your site isnāt going to do much. 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Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. 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simplest playbook youāll read all year to consistently find true CAC when youāre working across 3+ channels at once: https://t.co/wlpTBr51SZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,61],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988295945080246325","view_count":68354,"bookmark_count":11,"created_at":1762881668000,"favorite_count":71,"quote_count":2,"reply_count":27,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"Bruh this shit is so wild š\n\nWhat the fuck is even 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. 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You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. 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(too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. 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Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":121,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated 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brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the 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Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. 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You blame suppliers.\nCAC spike? Blame the algo.\nSales tax? You donāt even think about it.\n\nBut hereās the truth:\nā ļø Sales tax isnāt a backend problem.\nItās a growth bottleneck waiting to explode.\n\nIf youāre scaling without a compliance layer in place, youāre not building - youāre gambling.\n\nOne wrong setting on a BOGO promo? You owe tax on margin you never made.\nShipping bundled the wrong way? That āfree shippingā just cost you in five states.\nAnd forget ZIP codes - tax rates vary by address.\n\nYou canāt afford to miss the details, but you also canāt afford to waste operator time.\n\nThatās why Iām paying attention to what @Kintsugi is doing.\n\nMonitors your tax obligations in real-time\nApplies address-level accuracy (not just state-wide guesswork)\nAuto-adjusts promos, shipping, and bundles across all jurisdictions\nMonth-to-month pricing - no crazy contracts\n\nItās not just compliance. 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(too a degree)\n\nSame story every time.\n\nIf your agency is doing 3+ of these 5 red flags, it's time to have a conversation:\n\n1. Weekly Reporting Theater\n\nThey make you wait for a weekly call to get updates. You can't access data ongoing.\n\nWorse - they use the same cookie-cutter template for every brand regardless of what stage you're at or what you're trying to accomplish.\n\nIf the report isn't bespoke to what YOU'RE trying to do right now, they're not paying attention.\n\n2. One-Hour Franken-Meetings\n\nThey combine creative strategy conversations and business updates in the same 60-minute call.\n\nThis is disrespectful.\n\nStrategy sessions need inspiration and space to think. Updates need focus and clarity.\n\nGrouping them together means neither gets the attention it deserves.\n\n3. Yearly Contracts With No Outs\n\nThey lock you into 12 months with no quarterly opt-outs.\n\nThree months is enough time to do real damage (in a good way). If they're not delivering in 90 days, why would the next 9 months be different?\n\nShit changes. Clients change. Teams change.\n\n4. The Bait and Switch\n\nThe person who closed you never touches your account again.\n\nYou DON'T want the closer working on your account at all.\n\nYou want them to identify what your business needs, match you with specialists, then get out of the way.\n\nBut if they disappear completely and you never hear from leadership? Red flag.\n\n5. No Clear Owner\n\nYou're dealing with 5 different people and none of them own your success.\n\nSomeone needs to own your account end-to-end. Not just execute tasks, but actually give a shit about whether you win.\n\nIf nobody's accountable, nobody cares.\n\nBrands spend $10K-50K/month with agencies that check these boxes.\n\nStop paying for theater. 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Shackelford X @wayflyerapp \n\nLetās get ready for a hell of a Holiday Season https://t.co/bJ7g3wcQGA","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,218],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1978962165794246836","view_count":4243,"bookmark_count":1,"created_at":1760656322000,"favorite_count":48,"quote_count":0,"reply_count":5,"retweet_count":2,"user_id_str":"862765810321944576","conversation_id_str":"1978962165794246836","full_text":"You can tell who tries to ChatGPT their way into knowing whatās like to build through 2020, raise money in 2021, survive 2022, and still be 2025\n\nAI really out here showing who got zero skin in the game whatsoever lmao","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,44],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"22435922","name":"Kieran Mathew","screen_name":"kieranmathew","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"kieranmathew","lang":"en","retweeted":false,"fact_check":null,"id":"1978828201385193528","view_count":121,"bookmark_count":0,"created_at":1760624382000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1978501238795759722","full_text":"@kieranmathew Well done to you and the 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. Still some time before this all settles though so still waiting","in_reply_to_user_id_str":"157780384","in_reply_to_status_id_str":"1988308342280999177","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-13","value":211,"startTime":1762905600000,"endTime":1762992000000,"tweets":[{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1988295945080246325","quoted_status_permalink":{"url":"https://t.co/EMbw61b3F6","expanded":"https://twitter.com/iamshackelford/status/1988295945080246325","display":"x.com/iamshackelfordā¦"},"retweeted":false,"fact_check":null,"id":"1988446105236013258","view_count":20002,"bookmark_count":24,"created_at":1762917469000,"favorite_count":80,"quote_count":1,"reply_count":16,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988446105236013258","full_text":"Takeaway from today is that there are a lot of people in this industry that no one knows or knows of but are very very very very powerful on a political level\n\nStuff that normal CPG or DTC folks don't realize (im just now realizing this)\n\nBut we really are building in a space that a lot of people do not want you to win or find success in because of their opinions on what it is we are selling or have been selling as well as a lot of bad actors who have been doing just diabolical things to get revenue through the door. \n\nThankfully Aaron and team had the foresight to diversity and entrench our business in the non-infused side of things and retail pull through continues to be strong. \n\nThere is a lot a LOTTTT of money flowing into this space - Trip / Recess / hiyo / magic mind etc \n\nThere is a real massive industry here for better for you feel good beverages that have THC or DON'T have THC\n\nhaving been on a shit ton of calls today and really the last few days talking about the future - the majority of the beverages we drink today started with a compound.\n\nCoke\nCoffee\nRedbull\nMonster\nRockstar\n\nCompounds + Delivery Mechanisms (smoke/bev/powder) = Consumer base\n\nRegulation isn't bad, we aren't afraid and there is a lot more to go on this one.\n\nStay tuned","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988634649569169776","view_count":3819,"bookmark_count":55,"created_at":1762962422000,"favorite_count":24,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988634649569169776","full_text":"If I wanted to build cross-industry expertise from scratch Iād bookmark this post and study it like it's the gospel:\n\n---------- saddle up ladies\n\nYear 1 is all about learning a specific skill tied to revenue generation.\n\nNot cost-saving. Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. But you're tied to a thing forever.\n\n---------- It's a fatty\n\nYear 2 is learning to manage and lead people who do the thing.\n\nThis is where most people get stuck. They make good money doing the work and never leave.\n\nYou need to be able to work with creators - not just content creators, but people who create the thing you need them to create. Motivate them. Lead them.\n\nRemote work is great. But nothing changes the way you can lead a room, light up a room, or control the narrative to get people to do what they need to do or do what the company needs to happen.\n\nIf you can find a way to lead - even if it's a VA or offshore team - getting these people to help you support and work for you is so valuable. I don't think people have that skillset naturally, so you've got to develop it.\n\n---------- You're deeper than deep\n\nYear 3 is skating to where the puck is going and learning to sell.\n\nRight now that's getting AI integrated into what you're already doing.\n\nIt might not be 100% AI that people are going to jump into. But the tools + leverage of AI in the things youāre already doing is something most people are more likely to take a risk and spend $$$ on right now.\n\nNo one knows how long that bubble lasts. So if you can generate revenue and build a reputation for yourself in this area, you can do a lot pretty quickly.\n\nThe other half of Year 3 is learning to sell.\n\nYou've got to be able to sell things + be uncomfortable and ask for money and collect a check, and make sure the money comes in.\n\nBONUS: Know your worth and test it.\n\nYou've got to get the market rates, you've got to go up and down periodically.\n\nToo many people just get stuck in how much they're making at the beginning and they just stay there.\n\nThat's the 3-year path I'd take if I had to do it all over again.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/d5yRDSM3S1","expanded_url":"https://x.com/iamshackelford/status/1988705370936906195/photo/1","id_str":"1988705367652753408","indices":[281,304],"media_key":"3_1988705367652753408","media_url_https":"https://pbs.twimg.com/media/G5lM_sna4AA3Uo4.jpg","type":"photo","url":"https://t.co/d5yRDSM3S1","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1279,"w":1179,"resize":"fit"},"medium":{"h":1200,"w":1106,"resize":"fit"},"small":{"h":680,"w":627,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1279,"width":1179,"focus_rects":[{"x":0,"y":21,"w":1179,"h":660},{"x":0,"y":0,"w":1179,"h":1179},{"x":57,"y":0,"w":1122,"h":1279},{"x":351,"y":0,"w":640,"h":1279},{"x":0,"y":0,"w":1179,"h":1279}]},"media_results":{"result":{"media_key":"3_1988705367652753408"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988705370936906195","view_count":29117,"bookmark_count":42,"created_at":1762979283000,"favorite_count":103,"quote_count":0,"reply_count":20,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"I was a huge Liquid Death fan from the beginning.\n\nObviously Iām a beverage nerd, but Iām also a student of the category. When Mike C. was getting started, I loved his audacity. I liked what he and the team were doing from a marketing angle but didn't always agree with everything heās done most recently, but Iām always rooting for others in this space. Beverage might be the hardest category on earth to compete in.\n\nThat being said, itās been tough the past few weeks to watch Mike defend himself behind his brands Twitter account (still not calling it š).\n\nAnd no this isnāt a take on what had happened being right or wrong. I went through the different pieces of content and no opinion on who is right or wrong.\n\nThe problem in my opinion, is that when you donāt have your own audience, you donāt have your own oxygen. A big account calls you out (right or wrong), and suddenly youāre forced to speak through the brand handle, which is the same place youāre supposed to tell jokes and sell cans. Now every reply drags the company into the ring with you. It becomes impossible to separate āthis is my take, not my companyās.ā\n\nIāve spent years building a personal platform, and not because I love hearing myself talk (a little), but because leverage matters. Whether itās partnerships, recruiting, distribution, and, yes, crisis. If youāre trying to build anything meaningful, odds are something will go sideways. When it does, you need your own channel to set context while the brand keeps operating and figuring itās own tough shit out.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,30],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"27074040","name":"Rabah Rahil","screen_name":"rabahrahil","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"rabahrahil","lang":"en","retweeted":false,"fact_check":null,"id":"1988725456875712788","view_count":1086,"bookmark_count":0,"created_at":1762984072000,"favorite_count":2,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@rabahrahil Underrated 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brand","in_reply_to_user_id_str":"16314737","in_reply_to_status_id_str":"1988715198002405845","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,133],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"19529916","name":"DxD","screen_name":"deathxdefeat","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"deathxdefeat","lang":"en","retweeted":false,"fact_check":null,"id":"1988725693107363922","view_count":648,"bookmark_count":0,"created_at":1762984128000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988705370936906195","full_text":"@deathxdefeat For sure and I do think he could have spoken deeper to that he eventually did but could have hit it harder at the 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Non-alcās up and to the right, and beer data shows NA segments growing fast.\n\n5 - Mind the re-entry.\n\nBy late January, turn on the savings / budgeting messaging. If youāre premium, offer āsubscribe now, start in Feb.ā Keep people in the ecosystem.\n\nBFCM is about extraction. 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@Omnisend says 241 million packages went missing last year.\nThatās $15.7 billion in stolen products, gone.\n\nAnd guess whoās paying for it?\nYou. The brand.\n\nRetailers ate over $6.5 billion of that in refunds and replacements.\nAlmost 1 in 3 U.S. households got hit by theft.\nAnd 44% of them said theyād shop online less because of it.\n\nIf you run a DTC brand, thatās not just a logistics issue, itās a trust issue.\n\nHereās what Iād tell you (and I am):\nYou canāt stop every porch pirate.\nBut you can protect your customer experience before it happens.\n\nHereās how Iād think about it:\n1ļøā£ Make your refund & replacement policy a selling point. Donāt hide it in the fine print. Lead with it.\n2ļøā£ Give delivery options that feel safe. Lockers, pickups, scheduled drop-offs (all signal you care after checkout).\n3ļøā£ Segment by region. If you know certain areas get hit harder (NY, HI, CA), adjust your comms and reassurance messaging.\n\nBecause when that package disappears, the real loss isnāt the product, itās the customer who never comes back.\n\nWe spend so much time optimizing ads and emails, but this is part of retention too.\nHow you handle the after might be what keeps your LTV intact.\n\nOmnisend pulled all the data here\n>> https://t.co/NdSTFBxKlT\n\n#ad #omnisendpartner","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,43],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"41446253","name":"Aaron Shapiro","screen_name":"aaroncnsltng","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"aaroncnsltng","lang":"en","retweeted":false,"fact_check":null,"id":"1988300159156162564","view_count":3974,"bookmark_count":0,"created_at":1762882673000,"favorite_count":4,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@aaroncnsltng Haha wasnāt on my list sheesh","in_reply_to_user_id_str":"41446253","in_reply_to_status_id_str":"1988298599063859646","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,91],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"MehtabKarta","lang":"en","retweeted":false,"fact_check":null,"id":"1988289681843515746","view_count":478,"bookmark_count":0,"created_at":1762880175000,"favorite_count":3,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988286619632423417","full_text":"@MehtabKarta Thankfully we got the noninfused becuase this will\nShake up the entire market.","in_reply_to_user_id_str":"950375407387230208","in_reply_to_status_id_str":"1988286619632423417","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[27,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]},{"id_str":"1484203630056017921","name":"Matt Epstein","screen_name":"MattEpstein16","indices":[12,26]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1988373494833570130","view_count":396,"bookmark_count":0,"created_at":1762900158000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988355590217707940","full_text":"@oliver__b1 @MattEpstein16 A lot of love for how he does content honestly. Different for the industry","in_reply_to_user_id_str":"1341921320183988225","in_reply_to_status_id_str":"1988355590217707940","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,60],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2287669536","name":"Will Ocho","screen_name":"WillOchoX","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"WillOchoX","lang":"en","retweeted":false,"fact_check":null,"id":"1988382227227648504","view_count":226,"bookmark_count":0,"created_at":1762902239000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WillOchoX We will still be good and strong there no worries","in_reply_to_user_id_str":"2287669536","in_reply_to_status_id_str":"1988379898973745374","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,155],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1410985510303158272","name":"Wells Westmoreland","screen_name":"WellsWestmorel1","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"WellsWestmorel1","lang":"en","retweeted":false,"fact_check":null,"id":"1988342021866844571","view_count":1122,"bookmark_count":0,"created_at":1762892654000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@WellsWestmorel1 Plus, I think the low dose is going to be something that a lot of people can get behind and support. It is pretty important for the market","in_reply_to_user_id_str":"1410985510303158272","in_reply_to_status_id_str":"1988329959660937253","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,100],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37925461","name":"Chris Taylor","screen_name":"SodaPopTaylor","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"SodaPopTaylor","lang":"en","retweeted":false,"fact_check":null,"id":"1988311379884077241","view_count":2603,"bookmark_count":0,"created_at":1762885348000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SodaPopTaylor Shouldnāt have been this soon but definitely knew a variation of this would come yes.","in_reply_to_user_id_str":"37925461","in_reply_to_status_id_str":"1988308528654938198","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,102],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"157780384","name":"Phil Gross","screen_name":"SoGross5","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"SoGross5","lang":"en","retweeted":false,"fact_check":null,"id":"1988311252041699790","view_count":2249,"bookmark_count":0,"created_at":1762885318000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"862765810321944576","conversation_id_str":"1988295945080246325","full_text":"@SoGross5 Trying to regroup on it now. 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Revenue generation. The risks people take on you are higher and more frequent when you're driving revenue vs saving costs.\n\nCould be paid media, email, or content creation - doesn't matter.\n\nPick one thing you can get really good at that directly makes businesses money.\n\nI literally launched as a \"Millennial consultant\" to PepsiCo. That was my foot in the door. There are still a ton of brands - even founders - who just can't run paid media. They're not going to spend every moment on that.\n\nThey want to think about products. They don't have a ton of budget to play with, but they still need a specialist in the account.\n\nAnd that's a very time-consuming thing.\n\nBut get out of execution as fast as you can. As soon as I was able to get out of that specific thing, I did. I was like \"dude, I know how to run it. I know what to do, but I don't want to do it.\"\n\nA lot of guys get stuck and stay in it and they can make incredible money. 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