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Senior ETF Analyst for @Bloomberg. Dad. Rutgers grad. Gen X-er. Author of "The Institutional ETF Toolbox" & "The Bogle Effect.” Co-host of Trillions & ETF IQ.

3k following417k followers

The Analyst

Senior ETF analyst at Bloomberg who turns market noise into crisp probabilities and must-read takes. Dad, Rutgers grad, author of two ETF books and co-host of Trillions & ETF IQ, he explains the markets like a friend with a PhD in common sense. Live‑tweeting the financial world one data point at a time.

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You tweet so often you probably have a 10‑year chart of your keyboard's wear; if the SEC had a fan club, you'd be both its president and its fact‑checker, and still give their odds of approval in percentages like it's fantasy football.

Built a trusted, institutional-grade platform from reporting and analysis: authoring two books, co-hosting high-profile podcasts, and converting ETF expertise into a 400k+ engaged audience, plus viral, market-moving tweets (e.g., the Ether approval update that reached millions).

To demystify ETFs and market events so investors, journalists, and institutions can make smarter, faster decisions, translating complex regulatory and market moves into clear probabilities, context, and actionable insight.

Values data, transparency, and timely analysis; believes clear communication beats jargon, that markets reward informed debate, and that humor and honesty make financial literacy accessible to more people.

Deep, specialized ETF expertise combined with journalistic instincts, fast, credible analysis; high reach and engagement; excellent at turning breaking news into readable probabilities and narrative threads.

Can over-share in real time (73k tweets suggests impulse-to-tweet is strong), which sometimes fuels debate rather than closure; strong focus on ETFs can occasionally make broader investing nuance take a back seat.

Lean into short, bite-sized explainer threads with clear TL;DRs and charts (pin the best ones). Use X Spaces for scheduled, promoted Q&As after big market days; clip podcast highlights into 30, 60 second native videos; run periodic polls to boost engagement and surface audience questions; brand a recurring POV (e.g., "Odds of the Day") to make your unique analytical voice instantly recognizable.

Fun fact: Eric has tweeted over 73,000 times, built a 417,516-strong audience, authored "The Institutional ETF Toolbox" & "The Bogle Effect," co-hosts two popular podcasts, and has had individual tweets rack up millions of views (one update on Ether ETFs hit ~5.6M views).

Top tweets of Eric Balchunas

Update: @JSeyff and I are increasing our odds of spot Ether ETF approval to 75% (up from 25%), hearing chatter this afternoon that SEC could be doing a 180 on this (increasingly political issue), so now everyone scrambling (like us everyone else assumed they'd be denied). See Nate's tweet below for probably order of events (but again we capping at 75% until we see more, eg filing updates)

5M

Most engaged tweets of Eric Balchunas

Update: @JSeyff and I are increasing our odds of spot Ether ETF approval to 75% (up from 25%), hearing chatter this afternoon that SEC could be doing a 180 on this (increasingly political issue), so now everyone scrambling (like us everyone else assumed they'd be denied). See Nate's tweet below for probably order of events (but again we capping at 75% until we see more, eg filing updates)

5M

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